Internet marketing is all the rage these days. But do the cons outweigh the pros? Let's talk about
the advantages and disadvantages of internet marketing. I've grown my business from zero to
seven figures so I sure have experienced quite a bit of both. I'm gonna share them with you today.
Hey, I'm Marley Jaxx, let's talk about the advantages first. Talking about what makes
internet marketing better than maybe some forms of traditional marketing and what extra revenue
streams you can take advantage of with internet marketing. Then we'll talk about the biggest
disadvantages in internet marketing and how you can avoid them and then, I'll tell you the story
about how my internet marketing knowledge was challenged by the outside world. It's a little cringy,
you might want to stick around for that one. Let's first start by talking about the advantages.
Well, first of all, it's a lot more advanced than traditional marketing. Traditional marketing would
include things like billboards on the side of a road or direct mail where you have a whole
bunch of newspapers or flyers in your mailbox. The advantage with internet marketing is you can be a
lot more targeted that you can actually reach the people who might be interested in that information.
When you have something like a billboard or direct mail in a mailbox you have no idea if
people are even going to see it. Driving down the road I'm kind of focusing on the road and where
I'm going. Maybe I'm listening to the radio and not necessarily looking up and seeing that billboard
taking in its information, calling the number on it .I'm probably just driving and wherever
you put that billboard you don't know if your exact target audience is driving on that road.
Similar to direct mail that flyer that you might be putting in someone's mailbox. Do you look at
yours or do you put them straight into the recycle? For me personally, I might skim through them but I
think, "More spam". Because I'm actually more used to consuming advertisements on the internet. When you
have the ability to be so targeted and actually reach your demographic on the platforms where you
know that they are on the internet. You're probably gonna get a better ROI. So I totally recommend
sticking to that. The next advantage is the availability. Your advertisements will be available
to your target audience 24/7 365. Because I don't know if you know this. But the internet doesn't
close, doesn't shut down, it is always available to you. Compare that to radio or television
advertising, it's only available for people to hear or consume at the times that you've paid for
those slots. Which you can't even guarantee that your target audience is going to be listening or
watching at those times. The next big advantage and probably my favorite is that it's a pretty minimal
financial investment. You can bootstrap your way to a profitable business by using internet marketing
techniques. There's a lot of organic traffic strategies. There's ways that you can post on
social media, create videos on YouTube. Utilize search engine optimization where the biggest
investment might be your time. But that time invested directs people towards the sale. So to
sum that all up, some of the biggest advantages is you're going to have a much wider reach for your
messaging and your marketing when you're utilizing internet marketing. So hearing that, are you relying
on more traditional or internet marketing? Let me know in the comments below. Now, let's talk about
the disadvantages. Obviously, I'm here in front of you using internet marketing. So you might see
which one that I'm a little more inclined to use. But there are some disadvantages that we can talk about.
With internet marketing, online platforms are always changing. New trends are emerging.
Now, you might choose to see this as a positive or a negative. With these platforms ever-changing you
may have to change some of your delivery systems to suit them. You may have to learn new platforms.
New things are being innovated all the time that if you don't get onto them you might be missing
the bus. Which is exactly where I feel like we leave some traditional marketing behind that
before maybe direct mail was huge. Maybe radio and television advertising was the thing to do. But now
with these new opportunities, you're able to adapt as your audience does. That said, it's going to take
some effort on your part to always be keeping up with the trends. The positive of this is that if
you are you can have that first mover advantage to strike while the iron is hot and get the best results.
The other disadvantage is because everyone has the opportunity to be so loud on the internet
the competition may be more apparent. That's not to say that there isn't competition in traditional
marketing too. But because there's a level playing ground you might have more to fight with online.
Okay, this next story I want to share with you is pretty darn vulnerable. So I'd appreciate if
you hit that button below and subscribe to this channel. For my 30th birthday, I did this campaign
called Jaxx impacts. Where I gave my audience the opportunity to challenge me for 30 days.
30 challenges that I would complete before my 30th birthday and these were things that would totally
push me out of my comfort zone. They challenged me to do things like eat a very spicy pepper,
sing karaoke, no technology for a day, attempt a world record, it was a challenge. But the thing that
was the most impactful for me that they challenged me to do was to put a megaphone to my message
from a public place. I'm always talking about that about putting a megaphone to your message and what
I mean is virtually online. Having these platforms where you can be loud and make a positive impact
and my audience turned that on me and wanted me to literally take a megaphone and go out in public
and share my message. I was kind of surprised by what I learned it wasn't just uncomfortable
definitely pushing me out of my comfort zone. But I actually learned a very powerful lesson from it.
Here's what happened, I had this megaphone I was downtown voicing and I was trying to speak to anyone
that would listen and they didn't want to listen. They were you know, out for lunch, going for brunch.
Didn't want to be bothered by me trying to yell my message at them and what I realized from that
is that we have so many more advantages with internet marketing that we can target the
audience that we're speaking to. Of course, these people that were downtown hanging out with their
family didn't want to be bothered hearing about my internet marketing strategies that I could
share with them, or how to make a positive influence on the world as an entrepreneur.
So most of the time people walked right by and ignored me. They would actually run away
from me or they thought that I was annoying. It taught me so much about reaching our audience
and utilizing these platforms that we have at our fingertips to make the impact that we want to make.
If you want to learn more about creating internet marketing content that converts for your business.
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It's called, how to create six months of cash flowing content in three days without publishing
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