Is coming up
with digital marketing strategies hard for you?
Well, then you can just use mine.
Hey everyone, I'm Neil Patel
and today I want you to watch me build a marketing strategy
in 10 minutes for a completely random business.
(mood music)
Before we get started,
make sure you subscribe to this channel
and if you're on YouTube, click the alert notification.
So before I started recording this video,
my team went through a lot of comments.
We asked people, we sent out an email
and we sent out some social posts asking people,
"hey, comment with a random business
and we're going to come up
with a business strategy for you."
Now, I haven't seen a lot of this.
I just know that the business is a dentistry
or cosmetic dentistry business in Orlando, Florida,
Florida is a state within the United States,
Orlando's a city within it.
Let's now build a marketing strategy
and I'm going to break down the steps.
Step one, check keyword ideas within Ubersuggest
within that region.
So I'll go into Ubersuggest or ubersuggest.com,
I'll type in a keyword like 'cosmetic dentistry'
or 'dentistry'
and I would do it within not just the United States,
but I will then change it to Orlando, Florida,
because that's where this business is based.
And then you'll see a list of keywords,
go to the keyword ideas report on Ubersuggest
and this gets me into step two;
create a selection of keywords around cosmetic dentistry.
Maybe there'll be keywords around implants,
maybe there'll be about veneers,
maybe they'll be about teeth cleaning,
the list can go on and on.
So click all the keywords
and download a list of all the ones
that are related to your business
and the services that you offer.
Step three,
analyze one of the top ranked website for the keyword.
So let's say one of the keywords is 'cosmetic dentistry
in Orlando, Florida'.
I would Google for that term
and I would look at all the top pages, the top 10,
to see what they're doing.
Now one of the pages that ended up ranking
was dynamicsmiledesign/cosmeticdentistry.html
so I would go in there, look at that page.
And that page has H tags,
those are heading tags.
What are all the topics
that they created around cosmetic dentistry.
And I would want to use them.
Then to look at the user intent,
which is to get a dentist or hire dentists
or go to somewhere and get the service.
They also have a form for contact information.
That's super important, so that that way you can get leads.
They also have
a 'request my appointment' button in the header,
which is cool because then a person,
if they're looking to schedule an appointment,
they can get it done really easily.
They can either call, which is the next thing,
they have a phone number or they can just do it themselves
if they're on the go and they don't want to call you.
That's amazing user experience.
Step four,
instead of having one page about cosmetic dentistry,
we're going to have pages related to it,
plus all the subtopics.
So subtopics could be teeth whitening, dental implants,
porcelain veneers, Invisalign, dentures, smile makeover,
cosmetic bonding.
By doing this, you're creating,
what's called topic clusters.
You're covering all the topics
related to a specific category
and then Google's like, 'Hey, Neil's going super in depth.
He's going super thorough.
We should rank them higher than someone else
who just skims the surface,
because Neil is more likely to solve the issues
for the customer or the searcher.'
Step five, optimize Google My Business.
You can get so much revenue from Google My Business
if you're a local business like this one.
So you want to fill all the details in Google My Business,
including your keywords and your description.
You want to make sure you have a great landing page
for people to click through to the website.
You want to make sure you have the best shots
that are possible of your facility,
maybe even do before and after pictures
if your customers or clients will allow it,
even pictures of your team if they allow it.
And you want to track reviews.
The more reviews you have,
the better off you are.
And really a big thing is
not just having the pictures of your location,
but pictures of the results.
Like if I was a restaurant,
I would have pictures of the food,
and people eating and laughing, going ha ha ha ha,
and breaking down how they're having amazing conversations
and enjoy being in that place.
Step number six, paid ads.
Everyone talks about organic or paid.
It's not, one's better than the other,
you want to do everything that produces results.
It makes you money, do it.
And you want to put together an offer.
So what is the lowest investment high value offer
that you can end up creating?
You also want to target age groups in your local area.
If you know that your customers are 60 for denture implants
versus 30 year olds wanting teeth whitening,
you know who to target for different ad types.
And you want to test the different offers
for different groups within your region,
so that way you can see what's working better,
what's profitable, what's not.
And that your marketing strategy in under 10 minutes.
If you need my company to create one for you,
check out NP digital.
If you have any comments or questions,
leave a comment below.
I'll answer it, I'm here to help you out,
My team is as well.
If you enjoy the video, like it, share it,
tell the people about it.