There are a lot of YouTube creators out there
who would love to turn their effort and their energy
in this platform into their full-time career,
and maybe that is you.
But I see a lot of them making three big mistakes that
are usually holding them back from actually reaching
that goal.
Let's talk about what they are here with you guys here
today so that you don't make those mistakes and your channel
can grow.
We'll talk about that coming up right after this.
[MUSIC PLAYING]
Hey, guys.
My name is Tim Schmoyer and welcome to Video Creators,
the channel that is all about helping you grow your YouTube
channel so you can spread a message that reaches people
and changes their lives.
But it's really hard to reach people and grow that channel
if you're making some of these common mistakes.
Number one is I see a lot of creators
focusing more on production value than on content value.
And what I mean by that is, a lot of creators
will get started, they'll go out,
they'll buy all this camera equipment, all these lights,
and microphones.
And they'll spend tons of time like, editing and crafting
this perfect video, thinking that what I see on television
is the same as what's going to perform online.
And that is not true.
Actually in my free e-book called,
"The Secret to Building Your YouTube Audience"
goes into more detail about the differences between web video
and television and how you should not
make content for television.
But without getting into all that,
because that resource already does,
what you should really be focusing on
is the content value.
And that is like the actual story that you're telling,
or the actual content that you're delivering,
or the teaching, or the training,
or the entertainment, or whatever.
That has to be more solid.
And people are very forgiving of like, some shaky hand-cam type
stuff.
And they're forgiving of less than ideal lighting and things
like that.
So I would recommend, if you have the time
to put into this, put less into making like a really
high-production value video, and more time
into studying how audience development works on YouTube so
that you can actually get the audience and the exposure
that you want on that video in the first place.
The second mistake is one that you've
heard me talk about a lot here in Video Creators,
if you've been around for a short period of time,
and that is you have to have a clearly defined target
audience, that's who your channel is for,
and you need to also have a clearly defined value
proposition, which is what value does your channel propose
to deliver to that target audience.
There are a lot of reasons for that,
and I've done many videos in the past that
get into a lot of them.
But basically, you need to make someone feel like--
[GASPING]
This channel's for me.
Like, I have been looking for this.
And this-- like, they're talking exactly to me,
and they understand all my problems,
and they're in the same exact position that I'm in,
or whatever.
You need to make somebody feel that way.
And if you're not clearly targeting and going
after that somebody with your content,
it's really hard to make anybody feel that way.
And then you have to consistently deliver the value
that you want to give and that you're claiming to deliver,
and you need to do that consistently
in every single video that you publish.
And number three, the third biggest mistake
I see new creators making is that they give up too quickly.
Now, sometimes this makes sense.
They come to YouTube hearing, oh, you
can make money on YouTube.
Oh, you can be popular on YouTube.
So they come to YouTube pursuing money and popularity.
And then they quickly discover that it's really a lot easier
to make money doing something else
and that there's other ways to feel popular than on YouTube,
and so they give up.
And honestly, maybe this sounds bad,
but I kind of am glad that those people give up.
But there are other creators who come
to this platform with a mission of like,
this is what I want to do.
This is what I want to accomplish.
This is the type of community I want to put together.
And yes, there is money, and yes, there is popularity,
but those things serve as tools for this greater mission,
this greater cause, right?
To make this possible.
And those are the creators that I don't want to give up.
Those are the ones I would say, keep going.
Growing on YouTube is tough.
It takes time.
It takes a lot of hard work.
It takes a lot of energy.
And that's why I have created resources,
like my free ebook, "The Secret to Building Your YouTube
Audience", but also my other one, "30 Days to a Better
YouTube Channel", which you can find up linked
in the description below.
It's really designed to make that growth
process and the learning curve a lot shorter.
It's like every day you go through a teaching, something
you need to learn, you go through a task,
something you need to do on your channel right then.
And then also further resources, if you really
want to dig into it and learn more about that teaching
and that thing on your channel.
So that, I feel like an invaluable resource
to really avoiding a lot of these mistakes
and really making it so that you don't
feel like you're going to give up as easily and as quickly.
So you can check it out.
Link is in the description below if you're interested.
For the rest of you guys, I'd love
to hear from you in the comments.
What other mistakes do you see new creators making?
Because I know we have a lot of veteran creators
around here, which is awesome.
So share your information, share your knowledge and wisdom
with the rest of us as well.
Even myself, I'm looking forward to reading that.
And if you are a new creator, read
what other people are recommending for you
down there.
You will learn a lot from the other creators
in this community, as I always do.
And if this is your first time here,
I'd love to have you subscribe so we can continue
to train you, to give you resources,
and ideas, and everything you need to continue to grow
your channel so that you can spread a message that
reaches people and really makes a difference in the world.
That's really what, ultimately, this is all about for me
and hopefully for you too.
So thanks for hanging out.
Subscribe, and I will see you guys again next week
for another video.
See you then.
Bye.