So talk to me a little bit about the tweeds you know Huntsman is you know
almost as well known for its tweeds as it is it's you know kind of Huntsman
silhouette you know where did this come from
and you know how are you guys still using tweeds today maybe perhaps the
same way they were you know a century ago
well tweeds historically had been have been designed by the cutters at Huntsman
so it's it's a reflection of of the time and the place and what their client's
needs were and they were displayed in the shop on bolts which is where the
term bespoke came from for because the client walked into the shop and said I
quite fancy that pattern and on that tag they would write his name and the
meters that were required and therefore the cloth was spoken for it will be
spoken for that client the Huntsman has a great history of developing
proprietary tweeds many of which had been made by the historic mills in the
United Kingdom this particular one made in Iowa which was a mill that's been in
existence for nearly 500 years in Iowa actually only produces two things whisky
without an A and cloth we've produced weeds at some of the great firms
including Johnson's of Elgon which is all the way north in Scotland and
ironically the word tweed itself is not understood because it really is a
misinterpretation of the Scottish word twill with meaning 12 because it's woven
on it on a twill diagonal construction and when a merchant in London received a
letter talking about twill he thought it was miss written and was actually meant
or intended to mean that it was a thought that came from the Tweed River
in Scotland so from that day forward mill was known as as tweed and tweeder
and you know again these traditionally these country you know fabrics that you
know wouldn't be worn in the city but you know are you know for country
pursuits absolutely and in fact in in their origin they had extremely
practical background because in the borders tweeds were developed by
Johnson's of Elgon for the people the owners of property who needed to
basically develop camouflage because they needed to have
cloths that were designed with colorations that basically made them
innocuous so they could walk among their you know their animals their deer their
partridge their pheasants what-have-you and not be noticed so it was
really the tweed is the original form of camouflage yeah and it also I mean the
tweeds were very specific to the family and to the estate also us and in fact
many of the heritage tweeds still today carry the name of the landowner because
that name is on the tweet and it's the tweet of Carter or the tweet of whatever
and interestingly talking about the spoke in the world of Huntsman today we
do a couple of things which are quite interesting and unique we offer we
actually run a tweet competition every year and clients get to design their own
tweet and they are those tweed submissions are judged by a panel that
includes the rich the famous those from Huntsman those from the industry I think
even Stella McCartney has been involved in one of the Tweed judging's and quite
interestingly the last two Tweed winners one came from the United States the
state of Nebraska and the second one comes from I believe it is Iowa okay so
there we go going full circle quite interesting that it would come from the
middle of the United States from the heartland of the US so apropos of the
whole discussion of tweed this representing the hardiest of all fabric
so it's it's it's hale and hearty and its really in practically designed for a
very harsh environment we have taken those same looks and created cloths both
in wool and in cashmere which are appropriate and more contemporary for
modern usage in fact our creative director Campbell Kerry last year
created an entire Anniversary Collection with Joshua Ellis which was celebrating
its 250th anniversary in super lightweight cashmere so why they had to
dimension in the look and the handle of traditional heavier tweeds they're
lightweight and they're very appropriate you know in
in an urban setting where clients are living and going in and out of you know
humidity and air controlled environments and need something which is comfortable
there is a famous cloth called glorious 12th which was produced by court
reporter Harding because it was done for the start of the shooting season when
gentleman who wanted traditional sporting gear couldn't wear something
which was this heavy so the glorious twelfth collection was developed to
provide a cloth that was the weight of a mid weight worsted suit but with all of
the look of the traditional tweets if you enjoyed this video give us a thumbs
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