Each and every organization needs to develop a good strategy for public affairs.
Public affairs have received such kind of importance in today's
world because no organization can survive in isolation.
Every institution requires other institutions as
well as the public that acts as the customer,
the decision maker as well as the employees that
can make or break the image of an organization.
With the advent of technology, this task has become easy for managers.
The information could be disseminated at a very low cost
with the use of mass media and socializing websites.
Creating a good image for an institution has become relatively much easier,
but this comes with the negative fact that the
dissolution of the image has also become an easy task.
Public affairs have been increasingly given importance in the corporate
world as increased competition has resulted in excess marketing
and advertising campaigns that are used to create a Goodwill for the company.
There are various tools under public affairs that are used by various
organizations in order to fulfill their objectives and goals in the long run.
Public affairs are related to the building of
relationships between various organizations.
It is the development of connections between
corporates, politicians, governments, etc.
There are various functions under public affairs
such as research, strategy planning and lobbying.
Public affairs are used to influence the decision in favor
of an organization, issue, agenda or prevention of threats.
It is a management function and bestows the management with the responsibility
of creating mutually beneficial communication, understanding and cooperation.
Public affairs are required for effective and smooth achievement of objectives.
It is needed to create a good image for the organization.
It also involves the attraction and motivation of the public for the
purpose of a program and encouraging public involvement in the activities.
It could be used by individual, nation or organization in order
to remove misunderstanding or create mutual understanding.
The functions of public relations involve the establishment of relationships
between two groups and developing a reciprocate understanding and goodwill.
It involves the execution of various programs regarding
communication with the public by the managers.
The elements of public relations include the planned
effort from the management of an organization.
It also includes an evaluation of public attitudes and opinion regarding
the functioning of the organization and its activities and policies.
Organizational policies and procedures are required to be
compatible with the social responsibility of the managers.
Public Relations includes the execution of a proper action and communication program.
The components of public affairs include public which is a group of similar or
distinguished individuals depending on their
interest, circumstances, goals and opinions.
The public is of varied forms and sizes and could be classified
with respect to their wants, desires, likes and dislikes.
Another component is the relationship that is developed
between the organization and concerned entities.
These are dependent on the wants of the individuals.
There are various types of relationships such as of a superior
and inferior award, or it could be dependent on the sentiments,
friendliness, suspicions, jealousy, acceptance, ignorance, desire, etc.
Other important components are propaganda that is followed by the organization.
It includes the attitude, skills, manipulation and
political publicity and advertising on a large scale.
Public affairs include the campaigns and lobbying taken up by
organization in order to pressurize one group in its own favor.
These are coordinated actions used for the publicity by way of a variety of media.
Lobbying includes influencing or putting forward a point
of view in order to win the support of the other groups.
There are many situations that would require the implementation of
public affairs such as promotional opportunities for the new services,
information and wider publicity of a product, competitiveness in the market
and in order to overcome the resistance that may be presented by it.
Controversies and adverse publicity and other situations
which can require the implementation of public affairs
in order to eliminate the conditions that affect the organization negatively and
to inform the truth about the situations that would remove the misunderstanding.
Catastrophes and crisis arising from the threats that occur because
of the fluctuations in the market and other external factors
would also need the use of tools of public affairs in order
to mitigate the unfavorable issues and avoid the crisis.
The government uses public affairs for the implementation of its public
policies that are created for the benefit of the general groups of individuals.
It is also used for the assistance of news media in covering
the government activities that are taken up on a daily basis.
It is used to report to citizens about the various activities that agencies under the
government take up and then reverting back with the feedback the public provides.
It is also used to sensitize the public about
the government activities and issues that hold
importance along with sensitizing the agencies
towards the needs and desires of the public.
It is ultimately used to mobilize the support of the public in the direction of the
government's activities which are ultimately aimed towards the growth of the State.
The objectives of public affairs used by the government are to provide information
at the right time along with education and instructions to the citizens.
It is also used to motivate the public directly or indirectly in regard
to various activities and situations that happen in and around the state.
Public affairs are also used to do all these activities in a meaningful
and purposeful manner that can result in the desired conclusion.
Broad objectives are set by the government in
regard to public affairs in order to guide the work
and it is also made sure that all these relationship buildings with the
public are done on a non-political and non-controversial base public.
Multidimensional development is the sole objective of such implementation of
public affair tools by the government to achieve the longer-term objectives.
Public affairs have become an integral part of kinds of organizations today; this
is because public support and influence on other communities can be great benefits.