one of the questions that comes up all
the time for people who are either just
starting out creating videos or they're
looking to take their video creation to
the next level is how can I create my
own graphic opener animation logo sting
or video bumper to make my videos look
more professional in this video I'm
going to take you through step by step
how you can create your own logo
animation or graphic opener for your
videos and we're also going to cover the
number one mistake that most people make
when they're using these animations in
their videos hey it's Justin Brown
they're from primal video we release a
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you're new here then make sure you click
that big subscribe button and all the
links to everything that we're talking
about in this video you can find linked
in the description below so let's jump
into it now there are some definite
advantages in using these logo
animations or graphic openers in your
videos not only does it break up the
video into different sections for your
viewers to help guide them through your
videos and keep them more entertained
and engaged in your videos but it also
helps with branding so whether it's a
personal brand that you're building or a
company brand it keeps your videos
consistent and appealing for your
viewers and also makes them know that
they're in the right spot and watching
your videos so where then do you go to
get your logo animation or your graphic
opener created in this video I'm going
to show you exactly how to create yours
and make sure you stick around to the
end because I'm going to show you the
biggest mistake that people make when
they're using them that really kills the
watch time on their videos now while you
can create your logo templates from
scratch using software like Adobe After
Effects or Apple motion the learning
curve on those programs is huge and
you're going to spend a heap of time
learning them to be able to create
something that looks pretty decent so if
you head over to videohive dotnet and
again all the links to everything that
i'm talking about in this video you can
find linked below so head over to
videohive dotnet and if you click on the
menu item for After Effects project
files and go down to logos things you'll
see there are a heap of logo animations
or logo templates that are pre-built
templates for you to use and replace out
the
with your own logo in your own text to
simply create these animations that are
custom for you now I know some of you
are probably thinking at this point why
did I say to go after effects menu item
instead of Apple motion menu item now
there are logos things or logo
animations available on video hive net
for use in Apple motion as well as Adobe
After Effects the reason I'd say to go
Adobe After Effects over Apple motion is
purely based on the number of templates
that are available for use and for
customization there are way more to
choose from on the After Effects side
and typically in my opinion they look a
lot better than the ones that are
available just for Apple motion now if
you do have Apple motion or you'd much
prefer to stick with Apple motion then
by all means go through the templates
I'm sure you'll be able to find
something good in there but for
everybody else I suggest that you stick
with the After Effects templates because
there are so many more to choose from
now as we go through some of these
templates here you can see that the
average price is starting around $12 and
is going up to a maximum of 20 to $30 so
these aren't going to break the bank
either now when you're going through and
selecting your template if you click on
a template and you can scroll down you
can see how many people have bought this
template before and you can also read
any reviews or comments that have been
left from other people who have bought
this template so I always like to check
those out before purchasing to make sure
there's nothing wrong with the template
and that actually is easy to use and
customize the other thing to be aware of
at this point is that on this same page
you can also see the video resolution or
the quality of the template that you're
going to be purchasing what I recommend
is that you don't purchase a template
that is less than 1080p so 1920 by 1080
but wherever possible if you're looking
to purchase a template for the future as
well then I would suggest purchasing a
template that is 4k so a much higher
resolution you can still use it in your
1080p videos or 720p videos you can just
scale the video down but by purchasing
your template in 4k or in higher quality
and it means that at a later date when
you
choose to create all your videos in
higher quality your video template won't
need to be replaced at that point so
remember to check out the comments for
the template and the quality of the
resolution of the template before you
purchase now before you purchase just be
aware that we will be using Adobe After
Effects to edit these videos now don't
worry that earlier I said that Adobe
After Effects is a huge program and it's
hard to learn and hard to use you don't
need to know After Effects to be able to
customize up the templates you also
don't actually need to own a copy of
Adobe After Effects you can get a 30-day
trial version of Adobe After Effects and
there's a link again in the description
below
to where you can download that so 30
days be enough for you to purchase your
template to customize it up in After
Effects and then save it out so you can
use it in your videos from then on in so
go through and find the template that
you're after something that matches your
brand and matches the type and styles of
videos that you're going to be creating
once you've found the one that you're
happy with purchase it download it to
your computer and unzip the file once
you've downloaded your template and
opened it up you'll see that it will
have either a tutorial video or a text
document with step-by-step guides as to
how to edit everything for that specific
template so you can see this one here
has a video file it's going to take you
through adding the footage and it shows
you step by step how to add your footage
in how to customize the template up so
as I said these templates you don't need
to have any knowledge of Adobe After
Effects because they'll tell you step by
step how to edit them and how to
customize them up so it will close out
of that template video now the file that
you'll want to open up is the a EP file
or the Adobe After Effects project file
so we'll double click on that and open
it up in Adobe After Effects and the
links again are in the description to
the Adobe After Effects trial version
now depending on which version of After
Effects you've got it's normal to have a
conversion window pop up saying the
project must be converted from a
previous version just hit OK on that
you'll convert it to the version that
you're using and waiting for it to load
I will turn the quality down here from
full to one
third just runs a bit better while I'm
screen recording here as well and you
can see that straight out as we swipe
through this this is our low-quality
version of our animation so then it's
just a matter of following through step
by step the instructions for your
specific template file that you're
purchased in order to customize it up
alright so the first thing to do here as
it says in the procedure is to bring in
the photos that you want to use to
replace the blank placeholders in this
template so we'll come over here to
finder and I've got a heap of photos
here so I'll select all of those and
I'll drop them into this storage folder
again we're just following the procedure
in the video that came with the template
so that's all that you need to do but on
the scale of things this is probably one
of the harder templates to edit because
it's got photos and it's not just text
it's not just a static logo so if you
can follow through with this then
there's really no template on videohive
that you won't be able to edit so we've
got our photos here that we're
potentially going to use we'll come up
here to the Edit folder and we're going
to open up photo 1 double click on that
and this is where we drop now our photos
that we've just brought into our storage
folder in on top of that photo so we
drop it down on the bottom here we pick
the image that we want we drag it down
to the bottom there and you can see
there is our image now you've got to
scale it up because we were creating
these into a magazine template we're
going to get the size right so I'm just
scaling up as you would in any other
software just using the blue handles
here and we'll slide this across here
so there's photo 1 we'll grab an another
photo here for a number 2 drag that down
and scale that up
and the same for all of these
placeholders that we want to fill
without photos or images drag another
one down here now divide that across
number four
so I'll just go ahead now and finish the
rest of these drop a photo in for each
of these pages so you can see now that
even on our low-quality preview here we
have the animation running through and
there's photos in on every page of this
animation you can see when I let go it
creates the high quality version it's
only because I'm screen recording here
and all the photos are in but we haven't
added our logo here so the next step
after adding in all our photos for this
animation here is to add our logo in at
the end because the last page of the
book there reveals the logo and you can
see here that the length of this is only
5 seconds long before we're seeing our
logo reveal so you can see it goes for
12 seconds you don't have to use the
entire template you can stop it and use
the amount that you want and I'd suggest
that you keep your templates anywhere
from 5 to 10 seconds on the longer end
shorter is better so we'll add in our
logo now so to do that we come back up
here under edit photo we're going to
edit
logo edit logo here so we double click
on this one let me come down and click
down the bottom here and we can see this
is their temporary logo or their
placeholder logo so we drop our logo in
over the top of that a primal video logo
here click and drag that down above that
and our logo is now in place so if we
come back across here to the HDTV 1080p
project which is the actual project file
that we started with the main project
file and we can see that at the end of
the book and our logo is revealed the
other thing that you can do then on that
back screen is there's also a spot there
for web address you see there's another
one here where
dress we double-click on that and we can
type in here double click to edit the
text
let's go primal video comm we click off
that that's applied we come back we
scroll across here and back to our
primary project and as we go through you
can see that the website then flashes up
at the end so that's how easy it is to
customize up these templates now this as
I said was one of the harder ones
because we needed to replace 20 images
and scale them up to the right size so
they looks good for this template but in
actual fact for most of the templates
you won't need to do this it will just
be dropping in your logo maybe dropping
in a couple of images or changing out
some text so this is your brand or your
company then it's just a matter of
exporting this out or saving this out as
a file that you can use in your videos
so we'll come up here to file down to
export would choose add to Adobe Media
encoder queue I'll click on that
that'll open up Adobe Media encoder now
what you need to do is select Road says
output file to choose where you want to
save your file to we just select the
desktop you can give your file a name
primal intro and we'll select save and
then you can choose your preset for your
export now in most cases the match
source high bitrate will be fine
but if you'd like to customize up your
export settings then you can click on
this match source here and you can
choose other file formats or other
presets for exporting your video file
we'll cancel out of that now and leave
that as default the other thing you can
do in here is if you don't want to
export the full amount of the clip that
for 12 seconds as this went fall and
then you can move these little white
handles here to mark out your start or
your end time so leaving it where they
are by default you can see it's starting
at the start and it's finishing at the
end if we want to shorten it here we
want to finish this at around this point
then we can drag this little arrow back
and we adjust
our end point so you can see here the
the duration of this clip now if we were
to export it out now would be eight
seconds with 21 frames so nearly nine
seconds long so all the extra stuff at
the end that we didn't need we don't
need to save out into our video file
then we just hit OK and to start the
render to start the saving out we just
hit the play button up here in the top
corner and our export will take place
once this file has finished exporting
you can then treat it the same as any
other video file and import it and edit
it in your video projects so they taking
create your logo animation or your
graphic opener but the biggest mistake
that most people make once they've got
these animations is where they actually
play them back or place them in their
videos and for most people that's at the
start of the video and that's probably
the worst place in the video that you
could have an animation or any sort of
logo or branding what you've got to do
is hook your viewers in the first 7 to
10 seconds and a logo animation isn't
going to do that in most cases they
couldn't care less about your brand or
about your animation they want to make
sure that they're in the right spot they
want to make sure that you're not
wasting their time or then wasting their
time watching your video so you need to
have some sort of hook at the start of
your videos not an introduction from you
or a logo animation it needs to be what
are they going to see in your video and
why they should stick around and then
you can have your logo animation or your
title animation and your brand building
at at that point after you've already
hooked them after there they know that
they're in the right spot you can then
tell them more about you and about your
brand and show them your fancy animation
and then jump into the content for the
video and also it's a good idea to keep
your logo animation short I would say a
maximum of 10 seconds the attention
spans on everyone these days is so short
that you want to just jump to the
information as quickly as you can or
your viewers will jump ship and go and
find another video that will serve a
similar purpose so make sure that your
logo animation isn't the first thing at
the start of all of your videos and that
there's some sort of hook or explanation
to your viewers what's going to be in
the video then
have your animation and then on to the
rest of your content and it's also
really important then to keep your logo
animation short if you found this video
helpful then make sure you click that
big subscribe button if you haven't
already and check out the video linked
on screen now where we show you how to
create awesome animated titles for your
videos I'll see you soon