Let's see what the biggest video on YouTube has been this month
♫ Every day bro with the Disney channel flow 5 mil on YouTube in 6 months never done before ♫
5 million subscribers on YouTube in six months ain't never been done before
Yeah sure about that one Jake because Pewdiepie gained 11.61 million into 6 months between October 2013 and March 2014
Alright alright
maybe I'm just
misinterpreting the sick fire you're spitting you must be talking about getting 5 million subscribers in the first 6 months of being a channel on
The platform well no that can't be it either considering you've been doing vlogs on your channel on and off for 3 years now
Long story short looks like your math is just as bad as your rap
*rekt*
*music intro*
♫ And I just dropped some new merch, and it's selling like a God church ♫
Hey!, so did I. I'm assuming selling like a God church means that it's selling well, and if so congratulations
So is ours
Speaking of just a friendly reminder that you guys have only two days left to get your limited-edition game
theorists merch, those cool
Asymmetric t-shirt the Backpack and the fidgets spinner by spanking that link right below this video, see it down there? Yeah
Smack it hard do it! anyway
Hello internet welcome to game theory the yeezy buster of false YouTube claims
I assume. I have no clue what a yeezy buster is, so three years ago back
When vine was still only six months old I covered how and why Pewdiepie was primed to overtake smosh and surged to his
Uncontested number one spot on YouTube becoming the world's most famous gamer fast foreward three years to today and things have
Changed a lot, felix is gone from professional gamer to professional reactor
Smosh has split up, and YouTube's biggest creators or viners who transitioned over like war refugees when Vine died earlier this year?
But when you stop to think about it that one in particular is a weird trend right? why are viners and viners?
specifically, people like logan and Jake Paul lele pons and lamp stewart all of a Sudden just
Blowing up on the YouTube feed why them and not say, someone who's been working really hard on growing their Youtube channel for a while
because they're
Exploiting some very interesting loopholes and youtube's systems that I am gonna expose to you all today
why on game theory? well jake in another of his mind-melting raps puts it well
I won't say he puts it best, but he does put it there ♫ we're gotta make this shi* look easy like a game, tic tac ♫
He called it a game. Just like I've been trying to justify these meta theories for years now, Jp
And I man could I potentially be the lost paul brother here the rise of Matt Paul
Matt Paul just has a terrible ring to it anyway. He called it a game the title of the show is game theory totally
Justified and if you're still not convinced here is even more reason
Oh yeah, and also crush like a cannon ball human, put your namein your title, and you can pay this month's rent
The adpocalypse is real guys from this day forward game
Theory shall now be named Jake Theory will rake in the news our new sign-off will be but hey
That's just a yeezy followed by a un-ironic dab
That's how you can tell I'm hip and cool with the kids these days well now that that little bit of rebranding is done
Let's teach you all how
Viners are taking over YouTube and specifically how logan and jake are getting us all to pay for their like fourth, Lamborghini
I may be good with numbers
But not even I can keep track of how many they have at this point even though youtube is a little over ten years old
We've just entered what I've been calling the fourth
generation of YouTube creators Gen1 the Red-blue
Generation were the people just using this site as a place to store some videos most went unnoticed
But some were funny enough interesting enough or just so bat feces crazy enough that they took the internet by storm
With people sharing them with each other over things like email and Facebook yeah
Cuz that's not what happened back then the earliest creator celebrities of this
Era weren't Known by their name but by their video title the numa numa guy the star Wars kid chocolate rain guy
Sneezing baby Panda keyboard cat they were the ones who defined what a viral video meant the silver and gold
generation gen 2 came next with the rise of Channels like Smosh, Jenna Marbles Raywilliamjohnson
Grace Helbig Epic meal time hannah heart these were the first creators to grow communities
Around what they did to show a commitment to the platform by uploading the same type of videos every week creating simple formats like equal
three or my drunk kitchen
They formed brands off what they did and the smartest of them are still very successful both on and off youTube to this day
Maintaining a strong amount of relevance despite being nearly 10 years old at this point
gen 3 the Sapphire Ruby and emerald generation started with the YouTube algorithm switch to
Emphasizing watch time creating a loophole that opened the doors to gamers and toy channel
Minecrafters and unboxers pregnant Elsas and Daily Vloggers now
I'm not going to talk your ear off about it here since I go way more in depth about this crucial switch in my Minecraft
broke
YouTube video if you're interested just click the I icon in the upper right hand corner to dive deep when you're done with this one
and yeah
That's where we've been up until pretty much the last few months which brings us to
generation four Diamond and Pearl a huge
huge turning point on YouTube and where the Jake Paul Logan Paul story begins
What's the defining characteristic of Gen 4 creators well creators?
Who are blowing up right now like Liza Koshi Collins t lam Stewart Lele pons and of course the Paul are the first?
generation of creators who grew up watching
YouTube we're becoming a Youtuber was an actual thing that you could aspire to alright class
What do you all want to do when you grow up?
I want to fake pranks in order to make people rant about social injustices on Facebook
I want to react to people reacting to my reaction. I want to scream at video games and make millions of dollars
screw studying for 10 years only to become an underpaid
Doctor or engineer or anyone oh the camera phone fidget spinner and fast enough smash cuts can make it on YouTube now that it's proven
Itself to be a stable place to earn money and gen4 creators are starting with a huge advantage
Everyone that came before was trying to figure out the system
It was the wild west none of this had happened before and most never intended to be in the spotlight in the first place
but gen four creators grew up watching
Celebrities get made online they grew up smashing like buttons and hearing all the ways that the Youtube algorithm was broken
They know what they liked. They know what they responded to and they are now able to refine it and
Redefine it but why viners
Specifically, it's actually a fascinating
exploit of the system as I covered in the fidgets spinner episode YouTube judges whether or not to show a video to a
Subscriber based on how fresh and active of a subscriber they are most YouTube channels have been gaining subscribers
over the course of years as
such a large percentage of those will fall out of rhythm with a channel or as I call it those subscribers will burn out of
The algorithm for that channel, it's how you can get a channel like Pewdiepie with 55 million subscribers
But only get 2 to 3 million views on an average video don't get me wrong
It's certainly not shabby numbers by any stretch of the imagination
But it is a low percentage relative to the whole and that's cuz a lot of those subscribers are older
They burned out of the system, but now take a look at viners, when vine shut down Jake Paul had 5.3 million followers on vine
Logan had even more nine point four million when they made a transition to Youtube a large percentage of those people carried over and
Subscribe to their channel, so in a matter of a few weeks
They had hundreds of thousands of fresh subs actively watching them Harass naked women with tacks and smuggling little people onto plain
Sidenote by the way that video is a sweet lie
He would have been frozen to death in the cargo hold of the plane
How do I know that you might be asking well?
It was debunked by an airline when another Youtuber Adam Saleh faked the exact same
Idea a month before logan video came out rather than a constant gain and loss of subscribers over the course of months or even years
Resulting in slow upward momentum like most other YouTube channels by bringing an audience over with them from vine
These guys and other viners were able to pop into the scene with a big jump right out of the gate which gave them
stronger starting momentum from the Get-go
But logan and Jake Paul, specifically are exploiting another fascinating factor of the algorithm
They're exploiting a tactic. I call watch loops without my brother. I wouldn't be where I am today
Right you are JP. Man. We really do think alike. You see most channels
Have a crew around them vanossgaming for instance has guys like H2o delirious
Terrorizer and basically I do work think about it like an old
wagon wheel yeah vanoss is the big main channel in the middle the hub and all the other guys as the spokes on the
Wheel each one is popular in their own, right?
But everything leads back to the main hub making that
Central channel bigger and because they're all working as part of the same team everyone is sharing the same basic pool of fans. The pauls
on The other hand whether intentionally or not are using the same strategy, but it's a bit more advanced
Jake has his crew team 10 like vanoss Jake's channel serves as the hub for its circle boss
He also has a brother logan instead of being on the same team though the two are rival
I mean obviously they aren't really but that's how they're playing it up to their fans the logang and the Jake's Paulers
Good name
So instead of just recycling the same fans across both channels each is gaining Their own
Independently then when one releases a music video and the other makes a diss track of that music video you prompt rivalry between the two
Factions with fans pouring in from both sides to determine whose crew is better that leads to huge watch numbers and each channel
Gaining a lot of new audience from the others fan base what it also does is supercharge watch time at this point?
I hope I beam it into your head enough times that YouTube wants watch time watch loops are a
Powerful version to trick that system if I create a music video and my brother reacts to that video then I make a diss track
back at him for his reaction to which he reacts again then makes a response music video and I apologize for
who even cares at this point
It all creates a series of videos that you need to watch back and Forth across the two
Channels to stay up on the latest drama what you've done is create one super long
story thread where viewers are looping back and forth between the two channels and the two start to get
Suggested against each other a lot and youtube promotes those videos because it knows that if you watch one well
Then you're going to watch the rest meaning lots and lots of watch minute and that's only what's coming from between the two brothers
Couple that with collabs they're doing with other popular channels like king of random and other
minors like Lily ponds feeding into that loop that diss videos made by Creators Like H3 h3
Pewds and rice gum feeding into it and even videos like Jake's ex-girlfriend
Alyssa violet telling her story of being cheated on and taken advantage of emotionally by Mr.
Disney Channel flow over there and you have all these video funnels leading new viewers into the mega loop created by the two Paul
Channels thus
supercharging watch time and guaranteeing that youtube is making sure that those channels grow at an
Enormous pace so what what's the point of all this well few thing first it means that there's a high probability
That the music videos are being made intentionally to get people upset that they may even be made to be
Intentionally bad and
Cringy so that bigger channels can make fun of them they're calling out channels like Pewdiepie and rice gums so that they respond
I can tell that you came with a disney flow, ain't nobody ever heard about your disney show. in the process point their
Audiences towards them but maybe most importantly of all it means that the minor takeover is going to continue for a while
And that these creators are going to continue to blow up based on their smart Collab strategies and fresh
Audiences and other than that that's really about it
Welcome to generation four of YouTube everybody man. If I'm going to stay relevant. I need to start working on my sicx theorist beats
theorizing Everday, bro, but hey that's
just a theory a game of tick tick tack theory
seriously though back to ridiculous theories about games next week one last thing before we go it is now a
Challenge of the crews which crew is going to be better at hitting that subscribe button
The LoGang or the Jake paulers
You have five seconds to prove that your crew is the best by subbing to game theory hit that sub button !
Five four three
hit it!
2-1
Wow, you guys really are savages
you are all now proud members of the best crew on YouTube the
Theorist crew and if I could take one final page out of jake paul book buy some merch. sellin like a god church 2 days!