﻿Hey there! This is our final episode of the three-part mini series “A million-dollar question”
where Kelly, Morgan, and Dora will answer all of your questions on generating traffic,
getting sales, and pricing products. Make sure to get a pen and paper,
so you can jot down these nuggets of gold. If you haven’t seen our two previous episodes,
click here or find a link to them in the description box. I’ll be waiting for you here.
Believe me, you won’t regret catching up on the previous episodes. Here, let me share a
little preview of what you might have missed. Oh, okay, you’re still here, now let’s get right
into today’s episode on how to get sales and successfully market your products!
The best way to get sales is to be consistent. You can do this by consistently posting on your
social media, answering customer messages and emails, and making your designs consistent.
The best way for me to get sales was persistently promoting my store
on my social media, especially Instagram. And also, I was running a lot of promo
discounts on my store, so it was attracting a lot of the audience.
I generate traffic to my store by posting daily on Instagram. I like to post something positive
or ask a question to stir interest, and try to connect with people in a way that makes
them want to click on my shop link. I generate traffic to my store exclusively
with the power of my Instagram profile. I’ve learned as long as I post regular content,
the engagement and sales grow. Instagram is the handiest because of its structure, and so a lot
of different social networks can work. But I think for me, Instagram is the best way to
go. But you know, maybe you can try TikTok and different social networks, and maybe
some of them work for your brand. The best way that I generate traffic to my
store is through social media. Unfortunately, I would love to not have to use it, but it is 87% of
the traffic that I get to my website. So I mostly invest time in Instagram, and I’ve started to try
to grow my Pinterest a little bit more. I suggest setting your Instagram to a Business
profile instead of a Personal one because you have more access to some insights and it will track the
best times for you to post during the day. Taking time to figure out what hashtags you should
be using and really what audience you’re wanting to attract is super important.
The amount of research I’ve put into social media is sometimes nauseating, but, as I said,
it does drive people to my store and I’m so grateful for those people and that they
appreciate the time and effort that I put into my Instagram and post and things like that.
I price my products by keeping in mind wholesale pricing,
which is typically 50% of retail pricing, and make sure that at least some of my products
can be priced accordingly. You don’t want a price so low that you’re closing the door on
other opportunities, such as wholesale to a local brick-and-mortar shop.
You also need to keep in mind that if you’re choosing a profit margin of, say,
$5 on Printful, that may sound great, but actually you’ll be making much less with all the other fees
that are taken out. Such as with Etsy. So make sure to set your margin higher.
My profit margin for print-on-demand products is approximately 30 to 40%, and,
depending on the products, I think it’s the best price-quality ratio for the customer. So
anything more expensive will maybe drive the customers away and then getting cheaper might not
give you your desired profit. Thank you for watching the series and
a huge thank you to all of our sellers who took the time to answer all these burning questions.
I hope you got the answers you were looking for. Is there a question you’d like us to address in
future series? Let me know in the comments! If you’re looking for a way to continue building
your ecommerce skill set, check Printful Academy video courses. Over there, we dive
deep into all topics ecommerce, design, and marketing. We have an amazing course
“Managing the business side of your store”, which will help you get your finances in check,
reach your dream customers with advertising, and turn those dream customers into loyal buyers.