I think how we see ourselves as a big
role that plays a big role on how we
start to mold our personal brand true
confidence is not to pretend like all of
you is good true confidence is
recognizing what you're good at and
which are not good at they accepting
both what makes you great and your flaws
and being okay with that and that's a
big difference okay so that's how to
answer your question when people come up
to you and say certain things about you
do you believe it to be true are you
trying to be somebody and you know when
you're faking it
you can't lies yourself right right you
know does this serve me doesn't does it
not serve me and just move on that's
another way to look at it that that just
doesn't help me or endor me that's it
hey be binary bye
and going back I mean I think how we see
ourselves
yeah has a big role that plays a big
role on how we start to mold our
personal brand
I think people buy you before they buy
your product or service
always so I like I just seeing you on
the channel Aaron like I don't know
these guys that well but like I was like
oh I can't wait to see Aaron this like
because I got to know you a little bit
and I just like your personality I like
how you put yourself out there
I like your personal brand if you had
some course on how to edit video I'm
probably gonna buy from Aaron and you
may not even be that these two may be
better editors than you but I don't know
them that way I don't know them that way
hmm so I'm going with Aaron let's see
well does he knows you cuz why cuz
people hire who they know like and trust
so they don't know you they're going
with you it's guaranteed well that's a
lot to digest in there what kind
so appearance is one so figure out who
you want to emulate kind of thing I
think what do you feel comfortable with
like what what what look do you feel
comfortable right well like if I don't
care about my look then I'm gonna get
people that don't care about me maybe I
don't want that interesting like where's
that line between attracting who I want
as a client and being true to myself
like how do you balance those two things
okay okay this is this is a perfect
question who do you aspire to be because
we all seek growth we all want to grow
the reason why you guys work out because
you want to physically grow and change
your body there you know so over time
your hair styles have changed your taste
in music in arts and film in in people
it changes we desire growth so you kind
of just say to yourself where would I
like to be who do I want to associate
myself with and and I see though that
I'm growing in that direction that is an
artificial way but truly right if you
see yourself as a musician composer poet
that's your tribe that's your people and
you want to surround yourself with
people who are optimistic who share
similar beliefs and values or sometimes
you want them to be opposite to kind of
push you to test you and that's okay too
so we're gonna seek out people who are
like us who would like to be more like
you know that's gonna work that way so
that's easy you notice this you notice
this some of your language changes right
around me like you might say fudge
shiznit is that part of your personal
brand and no cursing yes yeah everything
that you do say and think is part of
your brand
like that effort but think about it
actually for some it's not much of an
effort at all
you just don't enter that into your
vocabulary and you're fine so look at
this a person like myself and I'll let
you guys want I want to play a little
funny game with you in a second
I don't swear I don't drink I don't
smoke I don't do drugs if you said that
to a culture in 2019 what does somebody
assume about a person like that it's not
cool not cool what else no seriously not
cool what else but old old right
old-fashioned boring super square yeah
super strict right judging not chill you
cannot show I would say just just stayed
stayed stay with me though okay you see
like how everything you do sends a
signal to somebody and most of the
things you said was not good however
it's a person who believes what I
believe
integrity intelligent and then you go on
and on down that list so it depends on
who you talk to right so if you were
part of the Amish community I'm with you
yeah we're good we're good if you're
straightedge I'm good I'm good with you
and we believe what we believe right so
that's fine yeah so then then you go
down and you start to address each and
every single layer because look as human
being to a pretty complicated or complex
creatures with a rich tapestry of ideas
and emotions and influences and stories
right so one aspect of me is not going
to reveal everything so when we talk
about personal branding we might say
okay here your beliefs and your values
here's what you look like
here's your actions and your hobbies and
interests and they say something about
you and you can say like here's what you
believe in and here's who you are a
champion for and you start to bring that
and it starts to paint a much clearer
picture and then you start to filter
that through some kind of communication
vessel either through language or
imagery and then it starts to shape how
people see
and you can say I have many
contradictions and that's okay because
that's part of my complicated fabric of
Who I am