I got this question from Carisa. "Elise,
I've been in my industry for 13 years and I know exactly what my niche is.
What I need to know is how can small business owners promote their services
locally and grow a client base from Instagram?" Believe it or not,
Carisa, this is a great place to be in.
You have proven experience in your industry.
You know exactly who your niche is,
and you have a history of helping people get results.
Now you just need the sale.
So if you've ever struggled with understanding how to actually use Instagram to
get clients, you're in the right place. Because in today's video,
I'm going to share concrete strategies so you can go out there and find your
ideal clients over on Instagram and bring them back to your business so that
they turn into sales,
and make sure you stay until the end where I'm going to share my favorite sales
strategy,
that's actually really fun and you're not gonna feel salesy or pushy at all.
So I'm going to dive into that at the end of this video.
What I'm about to share in today's video has worked for my friend and student of
InstaGrowth Boss, Jen Vanderzalm,
who has brought in over $5,000 to her hair and makeup business,
all from her perfect clients, finding her on the 'gram,
"About $5,000 of my bookings of my clients for hair and makeup sessions have
come through Instagram. So it's pretty neat to say that using Instagram,
whether we love it or hate it some days,
it does actually work and get me business." I'm Elise Darma and I've helped
thousands of entrepreneurs like yourself use Instagram to grow your business.
And I'm talking like actual revenue to your business.
And in today's video I'm covering how to find your clients on Instagram.
And if you want to be a straight A teacher's pet student like I was in high
school, go ahead and hit that Subscribe button and the bell because yes,
today we're going to talk about Instagram marketing,
but I've so much more to come and I don't want you to miss any of my future
trainings, so be sure to subscribe so that you are the first to know.
Let's dive in on how to find your clients on Instagram.
I purposely chose the word "find".
There's a big difference between finding clients and getting clients.
"Find" means that you're being very proactive.
You're going out there and you're searching. "Getting" is very reactive.
You're just hanging back waiting for clients to find you.
So right away we're focusing on the proactivity.
How do you get out there and find clients to bring revenue back to your
business? Build it and they will come, they said, Nope.
That only came from Field of Dreams, the movie,
it does not apply to finding your clients on Instagram. So let's get proactive.
Now this video is going to get a little advanced,
so it's only for you if you've already done the basics.
If you're starting from steps one or two,
I do recommend that you first check out this video,
How to start a business Instagram from scratch. Alright,
so how do you find clients on Instagram? Well, first of all,
all roads lead to the DMs, the direct messages,
and here are all the strategies you can use to make sure your DMs are blowing up
with leads. Number one is using hashtags. Now,
I don't mean just pasting hashtags on your caption. Nope, Nope, no,
I'm talking about following hashtags.
You want to follow target hashtags in your industry.
Look at people's accounts who are using those hashtags, look at their stories,
reply to their stories, and voilà,
you have just opened up a brand new conversation with them.
Number two is your content strategy. So again, you need to be proactive.
Find your ideal client's profile on Instagram and comment on their content.
Leave a meaningful comment on their post,
view their Instagram stories and reply again. Once you reply,
you have just opened up a brand new DM conversation with this potential client.
Number three is the competitor strategy,
so this is where you're actually going to look at the followers of other
accounts in your niche or the followers of competitors in your industry.
Look at their Stories, reply to their Stories, and boom,
you've got a new DM thread. Number four is the highlight strategy,
so this is a few steps, but it's worth it. First,
you're going to create some Stories about your number one offer.
You're going to explain all the features and benefits of that offer and what
transformation your client can expect.
Then you're going to save all of those Stories as one highlight underneath your
profile, so it's right below your bio and right above your feed.
Then as that highlight sits there for as long as you want it to,
you can actually track and see who is viewing that highlight.
Once you see who's viewing it,
I would make an effort to engage with their profile.
So send them a direct message, leave meaningful comments, follow them,
whatever you need to do to be a continual face in front of someone who's already
shown interest in your signature offer.
All these strategies lead to what is my favorite sales strategy,
which is using the DMs. Remember, all roads lead to the DMs.
I have done an entire video on how to sell in the DMs right over here.
Make sure you check it out. But for now,
my number one DM sales tip is to use voice notes.
It is so much faster for you to actually hit 'Reply' and send a voice note to
someone. Plus,
you're really building that deeper human connection when someone can actually
hear your voice versus reading your words.
And if you really want to go next level, you can even send them a video message.
There's nothing more personal than seeing someone's face talking to you through
their phone. So if you're feeling bold,
I highly recommend sending video messages.
So if you want to continue to build your Instagram account so that you can find
your target clients, I invite you to check out my InstaGrowth Boss course.
It is filled with advanced trainings on how to monetize your Instagram,
and the best way to get started with this course is through my free masterclass.
Head to the link right below this video,
or go to freeinstacourse.com to sign up. Now, if you enjoyed this video,
thanks for making it all this way with me.
I really appreciate it and I invite you to stay tuned for next week's video.
I'm going to cover how to boost your engagement on Instagram,
so make sure you hit that Subscribe button and the bell so that you're the first
to know. To ease and revenue. I'll see you in the next video. Build it,
and they will come. You know that field,
you know that field of dreams, Crow flap.
And in today's video I'm going to share, I don't know what I'm going to share.
I do recommend to check out this video.