Welcome to another episode of Ask Snappy! where you ask us your mobile and
marketing related questions and we Answer those for you! So today's question
comes from Ben from New South Wales Australia and he asks how can I get 1
million installs for the app that I've created using Appy Pie.
Ok great! So Ben has already created an app using Appy Pie, so the app is now up
and running on Google Play and iTunes. Now the next focus is how can he get 1
million installs or rather how can he promote his app effectively. So the first
strategy that comes into my mind because we've already been there, we've done that.
At Appy Pie, we launched our app in January of 2018 and in September we were able to
get 1 million installs. So, we were averaging over 100,000 installs per month, and I
will tell you some of the secrets, some of the tools that we've used to get this
1 million dollar. One of the most important elements is ASO or App Store
Optimization, so people those of you know what is SEO, this is all about keyword
research, keyword analysis, you need to make sure that the title of your app has
all those relevant keywords and even in the description try to imbibe those
keywords in there where it needs to describe your app but don't overdo it
because if Google actually senses that you are spamming and you're repeating
the keywords it can get tricky and they might suspend your app. So if there needs
to be a balance so do all that homework do all your keyword research. Some of the tools
that we've used as App Annie and AppTweak. I would recommend them you also use
these tools for app store optimization. So once ASO is actually taken care of
then we need to look at the analytics, we need to see if how often is our app
crashing, what devices is the app crashing on, so we need to
basically keep a close tab on that. As soon as we figure out that the app is
crashing on specific devices so there's some error there's some warning there's
some malfunction we need to rectify them in the latest
version so we will recommend you to use firebase analytics which is a free tool
provided by Google and that can help you fulfil that specific environment. And,
also Crashlytics, try embedding the Crashlytics SDK also,
which tells you the crashes, how it's happening, what's causing the crashes, so
that will help you mince it, because lower the crashes, better the experience, the
better the usability, you'll start to get more and more installs coming in. So now we
have the ASO taken care of we're getting installs.
What is next? We need to get the ratings, we need to get those five-star ratings
four star ratings, we need to get more and more people to come install our app and
rate us. There are multiple ways of doing it - use your social channels, go into
the Facebook groups, go into the Google Groups tell them, tell the users to try
the new product or the new app that you guys have launched. Ask them you know to
go and rate you, rate the app, give them the feedback. On top of that we have
found an amazing list for you, so the list we have collated for you it's specifically
curated that will help you get more and more reviews.
We mention that list in the description of a video, use them that'd really be helpful.
Okay! So the next step what do you do I mean you need to spend some
sort of advertising budget to get those installs up. We've done that you would
also need to do that, just to get that momentum going. So there're
like two types of installs one is incentivized and the second one is
non incentivized, incent or non incent as you might have heard. So for the tools for incentivized,
I would suggest you to use you know multiple tools out there or
multiple platforms or DSP is there, some of my favorites are AppLift, Fiksu and
Chartboost, so these are the three platforms that you can use but there're
multiple we've also created a list for you, you can also utilize that. On top of
that for non-incentivized the two major platforms that you can use to get
installs is Google Ads and Facebook Advertising.And, what in essence you can use the Google Firebase
is to track those installs, which campaign is more effective, which campaign is not.
So these are some top-level tactics that come into my head to get those 1 million installs for you!
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App marketing related questions for us, feel free to ask them in the comment
section down there and we will try to address each and every question that comes from you
in the subsequent episodes of Ask Snappy.