so how much does youtube really pay for one million views on a video sup guys jordan here
today i'm gonna be breaking down exactly that i'm gonna go on my phone show you exactly how
much youtube has paid me for all of my top videos maybe even jump into the monthly revenue as
well but before we get into it make sure you're subscribed with your notification belt turned on
let's get started with this video okay so how much does youtube pay its members firstly i
want to start off by saying i'm not creating this video to be boastful or to gloat whatsoever i'm a
marketer if you don't know me i own affluent.co which is a multi-service digital marketing agency
here in the uk we've literally generated millions for companies all over the globe using platforms
like youtube for example and so i'm going to be breaking down the revenue because a lot of people
have this misconception that everybody on youtube gets paid the same amount of money per view and
it couldn't be further from the truth okay youtube like many other websites out there like all social
media platforms are money making machines they make their revenue from advertising and so the
more views you get generally the more you get paid but that being said there are there are
people with millions of subscribers that get paid less than some people with 10 000 subscribers for
example because it's all about the quality of the content and the quality of the audience and the
likelihood the audience is going to actually watch the video okay they're going to retain
and actually stay watching that video for a longer time we call that watch time okay because the more
time somebody is watching a video the more likely they are to actually click one of these adverts
that come at the start of a video or come in the middle of a video and actually buy the products
that is being advertised now every product that is being advertised that means that the advertisers
themselves are getting great results they're going to be spending more money on youtube and therefore
the enterprise grows further grows further and further and so youtube say thank you to their
members and give them a little bit of revenue every single month based on the performance
of their channel that being said people in the fashion industry who create content it's a very
common industry for example and therefore they get paid significantly less than someone may be
in the entrepreneur niche or marketing niche like myself i'm going to show you that today so i hope
that gives you a bit of context into how and why youtube pays its users but i know you nosy buggers
just want to know the figure so let's jump onto my phone and i'm going to screen record right now
let's go for it and i need to find youtube studio hopefully i can put this up here and i'm going to
be breaking down some figures for you right now so here we have all videos am i recording
yes i am and so these are the videos most recent videos i put out on youtube but let's filter this
by most viewed let's go to the top viewed videos on my channel here we have one
how to get 10k followers on instagram in 60 days okay we've got 1.3 million views on this video
and in the last 28 days alone this is just this generates 180 which isn't really a lot of revenue
to be honest but let's break down this stat over its lifetime so this video was published
in december 2018 and you can see it has generated 7 683 dollars in that time so what are we looking
at that's like uh almost like that's like a year and a half and it's generated 8 000
that's my most viewed video on this channel that's quite a lot of money when you consider the video
probably only took me 15 minutes to actually make so i'm not complaining at that but i'm
going to show you in a minute how different this can be depending on the content you're creating
so instagram based content is very very common on youtube there are a lot of people creating how to
get followers um type con content on youtube how to get likes on instagram they these videos are
very very common okay it's just as common as like a try on haul for the the equivalent of a fashion
blogger and so therefore they don't actually pay an awful lot for that kind of a video but if we
then go on to let's say this facebook ads tutorial video this facebook ads tutorial video has
seven hundred and generated five dollars in the last month alone which is half pretty much half
what that youtube instagram video has made total right we break this down even more let's go what
have we got let's go back onto revenue the let's go on to the lifetime revenue for this
video now this video was published february 2020 so what are we that's like four or five months
ago ago right we are now that no no that's not right okay quick maths it's not my strong point
but it's generated 22 thousand dollars twenty two seven four six dollars right which is like that's
mad and i actually didn't even realize that was this high for this video so in less than a year
it's generated almost a yearly salary this video has and that's because the quality of this content
is much higher it's a facebook ad tutorial which is around 45 minutes long it's keeping people
on here for a lot longer there's probably three or four adverts or maybe maybe two or three adverts
over the whole period of this of this video and therefore youtube have many more chances to sell
people products from their advertisement platform and it's clear that the audience is very high
quality because these are maybe business owners or entrepreneurs or want to be entrepreneurs
people that have money to blow people that want to improve their lives and therefore these are people
who are more susceptible to buying uh from adverts to buying these products because maybe they have a
bit of cash in the bank and it's not necessarily a very young audience and by young i mean
12 to 16 years old it's people that are going to have a bit of money behind them so
therefore that is reflective and how much revenue they have actually paid me for this video
which is which is a lot of money for a video which probably took around two hours to make
uh then this will be interesting how to start and i haven't actually looked at all of these
by the way guys i have no clue how much these have generated how to start social media marketing as
a beginner how much revenue has this bad boy made uh this has made me not a lot on the on the that
period only six hundred dollars so this is this is a video which has got six hundred thousand views
only two hundred thousand less than the facebook one and it's only generated six hundred dollars in
revenue so you can see how different how much of a difference it can be maybe i swore in this video
a couple of times and youtube down ranked me on this one um what else have we got uh how to start
social media marketing again um let's have a look at this one just out of interest to see if it's
any different so interestingly enough i obviously created some kind of this is like a higher quality
video or something maybe um this has retained people a lot more and it would definitely be a
high quality video because i create a how to start social media marketing video every year this is my
2020 version and it actually seems to have made a lot more revenue this one over its lifetime
has made seven thousand dollars so clearly this video is actually retaining a lot more people and
therefore youtube are paying me more for it um now okay there's not really an awful lot more videos
that we can look at to to break down but i mean we can go on let's say let's just get like an average
view video let's go on to something like um let's go on to maybe one of our student interviews
this has got like 30 000 views video like this is only generating how much is this
700 dollars so it's got 30 thousand views 700 but again this all adds up and so if we go on to
like the monthly basis go on the dashboard here we can see that this month alone in the last 28 days
youtube have paid or are going to pay 8 000 for the overall channel and i think we're uploading
on average between one and two videos per week at the moment and so let's just get rid of this
and so youtube can be an incredibly viable revenue generator for for many many people
now one thing that's really important to bear in mind is just because i make eight thousand
dollars a month from this youtube channel based on our views doesn't mean that everybody else
with the same amount of views is getting the same amount of revenue as i referenced
their the fashion these shorter beauty niche for example might only be getting 500 to a thousand
dollars a month on the basis of the same amount of views because the audience is classified as
lower quality from an advertisement perspective because they're not buying as many products
from the adverts they're seeing i hope that makes sense um but it's impossible tonight
youtube is a potentially a really really great revenue generator i never made this channel
with the intention to make money from it it was purely just to provide value to an audience that
i got so much value back from um in the marketing knees creating content that loved marketers i was
scared to create and that's what we still stand behind to this day with this channel
but yeah it's it's amazing that it generates this much revenue and it's not revenue we actually
utilize really within the business at the moment it kind of sits in a separate account and it's
kind of stacking up and i'm sure we will invest it into something that'll be really really useful
in the future and yeah it's just great to be able to kind of get something back for the content that
you're putting out and i think the way that the platform works is is really intelligent and it
create keeps content creators keep creating content keeps content creators keeps creators
keep creating that what the hell is wrong with me today i can't even get my words out it keeps
content creators creating content we got there but one final thing i want to touch on beyond how much
youtube pays for views as a personal brand anybody who's in business i would recommend launching some
kind of a personal brand as a platform to build your brand on youtube can be a very very viable
way to add additional revenue into your company because one of the biggest things that we have
seen from creating content and starting to build influence within the marketing industry is the
amount of companies and software's and startups and advertisement platforms that approach you
to sponsor you to create content i mean again fashion beauty you see all of these people doing
sponsored posts all the time now we have been very strict on who we work with when we do sponsorships
in fact we turn away 99 of people straight away without even considering because i would never
want to promote a product or do some sponsorship or do some kind of partnership work on a product
that maybe i don't use myself or don't feel fully confident on we always make sure we vet people
very very highly and i would recommend anyone who's got a personal brand to do exactly the same
because you will literally just screw up your brand um but it's undeniable that we have made
an additional six figures a year from sponsorships and partnerships alone in fact i'll throw up some
some invoices right now these normally very very confident confidential relationships so
i'm going to blur out any confidential details but we've literally added six figures onto our
yearly revenue on our for our company from the sponsorships and partnerships that we have had and
had approached us from youtube and we've pretty much had to do nothing for that apart from create
a couple of videos here and there which is it's mind-blowing um yeah it's it's absolutely crazy so
anybody who's starting a personal brand anybody no matter what niche or industry you're in
youtube's a very viable platform to do that in but i would never recommend anybody starting a channel
with the intention to make money from it because then you're going to create content that you
think is going to make cash instead of creating content that your audience really want and desire
and you're not going to be building a brand based on value you're going to be building it based on
selfishness and you don't want to do that because it doesn't have longevity but anyway guys i'm
rambling on now i hope you have enjoyed this video i hope this has given you a bit of insight onto
how much youtube can generate for you and yeah it's been interesting for me because i haven't
broken down some of these videos before so it's cool to see that um but yeah that's it for me i
hope you have enjoyed it please do share it with someone else who get value from it if you like
this style content please do let me know drop me down a comment below and tell me if you do like it
if there's any other kind of videos on this style that you would like me to create let me know too
uh yeah that's it for me i hope you have a wonderful day evening morning wherever
you are in the world wherever you're watching love you all see you later