TODD KERPELMAN: We would like to bring up
our last speaker of the day, the fine gentleman in the back.
This is RJ Mical.
He is a brilliant guy who has lots
of brilliant ideas about the future,
and he is going to share some of them with you now.
So just a quick little wrap-up.
It will most likely be mind blowing,
if it's like any other conversation I've had with RJ.
And so with that, let's welcome RJ Mical.
[APPLAUSE]
RJ MICAL: Thank you, sir.
Thank you very much.
Hi, everyone.
Well, I'm here to make an impassioned plea to you
today to make the strongest request to Android developers
that I can make.
But let me start first by talking
about where I think everything is going.
We have this vision for where games and entertainment,
in general, is going, and I'd like
to start by sharing that with you now.
Is there a microphone I can walk around with?
I guess I can take this.
No?
That's all right.
I'll stand here.
That's all right.
I'm just not used to standing still when I talk, you see.
So in the beginning, there were games.
I mean, games go all the way back
to caveman pushing stones around on platforms of rock.
And in our beginning, in the beginning of our industry,
there were games.
A long time ago, this amazing, this miraculous thing
happened to our industry, to our lives,
to our entire civilization.
And it started way long time ago when
we started using personal computers
for our everyday work.
And we started having lots of computers in our offices,
and they became prevalent.
There became quite a large number
of people that were familiar with the idea of computers
and were using them.
And then this amazing thing happened
where we started taking those computers home with us.
And we said that we were taking them home
for games-- I mean, for work, that we intended to take them
home from work, but in fact, the truth
was that we were taking them home so we could play games,
so that we could play solitaire at first,
and then it got more and more elaborate.
The games became more and more sophisticated over time.
And a long time ago, our computers
at work, our computers at home, they
became powerful enough to do all the spreadsheets and all
the word processing that we ever would want to do with them.
But they didn't stop there.
They kept getting more powerful, kept getting
more capabilities, more features.
And why?
Because of games.
Because we wanted our games to be richer, and better,
and more wonderful, and more powerful.
And we had these devices at home that
could do our simple work for us, but we kept empowering them,
kept getting better graphics, better audio capabilities,
because we did it for entertainment.
We did it because of games.
And we believe at Google that this miracle then happened.
The first revolution came on us.
There was suddenly this world that
was filled with all of this amazing graphics
and audio capabilities, this hardware
that they could accomplish all of these great things for us.
And this like soil, this fertile-- this rich soil
was ready for an amazing thing to happen.
And out of that soil came the worldwide web.
We believe that the worldwide web
exists because of entertainment, that it exists
because our games drove the ability for this stuff
to come into existence.
And we think that the next revolution
is coming upon us right now.
It's coming upon us from the fact that we're all
walking around now with the equivalent of PlayStation 2's
in our pockets.
And a year from now, they're going to be PlayStation
3's, and the year after that, they're going to be PlayStation
4's.
We are now walking around with this kind of awesome hardware
capability.
But instead of what it used to be-- hardware
tethered to our offices or to the walls and our homes-- now
it's mobile now it goes with us everywhere, all of the time.
The worldwide web came into existence
because we wanted to connect with each other.
We wanted to be part of that community.
We wanted to entertain ourselves,
to find one another, to play with one another.
We wanted to be loved.
We wanted to be recognized, and we
wanted to be seen as the beautiful people that we are.
And I think that that same thing is happening now,
but it's happening in a newer, richer, and most amazing way
that you can't even imagine where
it's going, although I have a few clues now that we've
seen so far here at Google.
But the next revolution is coming.
And we don't know exactly what it's going to look like,
but we know how it's going to be powered.
It's going to be powered with these devices
that we're walking around with.
We now have the compute technology in our pockets
to allow ourselves to connect, and to connect with each other,
to reach out to each other, to share experiences,
to share knowledge and information with each other,
to share entertainment with each other in a way that's much more
dynamic, that's not tethered to our homes,
but it happens anywhere-- anywhere
we are, anytime we want, with any small group of people,
with any large group of people.
It's a new way of looking at each other and entertaining
each other and communicating with each other that's
coming right around the corner.
And in my group at Google, our job
is to get this to happen, to help accelerate it,
to help put the pieces in place that
will allow this new way of communicating with each other
to become a reality, and also to put together some examples that
show the world what it is that we're talking about,
about where it's all going and how
it's all going to fit together.
We think then that this new thing that's coming
needs a name, and so we branded it Entertainment 2.0.
It's where entertainment really is going.
It's no longer just games as we know and no longer tied
to our homes and to our offices, but this new sort of cloud
of entertainment that's coming at us,
where we have experiences that don't have games that
have a clear beginning and a clear end.
But instead where the entertainment experiences
we have are these sort of continuous stream
of an experience that you jump in some time
and you play a little bit here, and you leave,
and you come, and you join it again later.
And now you have this device, and it's a phone,
or it's a tablet.
And then later , you're at your home,
and now you're communicating with the television,
and you're using your console device on the television,
and it's all part of the same experience.
It's all part of the same game, even though it's
different aspects of it, different ways
of looking at it.
But this stuff is coming at us.
One of the requirements for this to be able to happen,
is that we need to open standards, and open platforms,
and the ability to create this stuff,
and to take control of our own destiny,
and to fashion the things that we need.
And this is why we think that Android
is the perfect platform for this because it is open.
It does allow us to change things
and to make things work the way that we want it to.
Plus, as you guys probably have already seen,
both the Android development team and the developer
support team, they're highly tuned
to what's going on with you.
And they're constantly looking for feedback and suggestions
and ways to improve the system and make it better.
We spent a lot of energy, so far making
Android robust as a phone system,
with a robust operating system, and make sure
that the device is solid.
Now the next way to reach out is to get it better for games,
to make it better for entertainment.
And that's part of what my group's job is to do
is to make Android number one in the game space.
And this is part of what I want to ask you guys for today.
I'll make the bold statement that I
believe the console era is dead.
I think we're at the end of the console era.
Well, I mean, with a grain of salt.
There will always be console-like devices.
And there will always be someone that's
trying to reach out and create the bleeding-edge device.
And there will always be the consumers that want that device
and are willing to pay the extra money for it.
But what I think is that the days of the major players
spending $500 million to develop a new console that
lives on in your living room for seven years,
those days are gone.
The thing that's coming now is the kind of experience
that we have now with our phones and with our tablets.
I think that's going to happen with our televisions
next as well, where it needs to be updated all the time.
It needs to be upgraded.
We as consumers, we as game players
are no longer going to be satisfied
with having the same hunk of hardware
for seven, eight, nine years in a row
as they're planning with the current generation of stuff.
But instead, it's more like our phones, and our tablets,
where we find ways to update them and upgrade them
all the time.
And that whole experience is going
to be reflected in the way entertainment works as well.
That we're going to see this next generation
of entertainment.
That is based on the fact that there's
lots of different hardware out there
and lots of different kinds of capabilities,
and that we're going to have to write games that
take into account the fact that there's
many different displays, many different units.
Today it's Android.
Tomorrow it'll be iOS.
Chrome's coming.
Maybe Windows will get hooked into everything
that we're looking at in the long run, because what we're
looking at is the big picture of entertainment.
And what we're looking at is not just what Android has to offer,
but instead what all of Google has to offer.
And this, we think, is what Entertainment 2.0 is really
all about.
Because today it's games.
But tomorrow it's going to be something that's
integrated into all of our lives.
And it's something that becomes part of everything
we do every day, where the entertainment, and the ads,
and the movies that you watch, and the TV shows,
and all of it, becomes part of a whole.
And the games just naturally flow out
of the TV shows that we watch, which flow out of the movies
that we watch.
I mean, we have these wild dreams
for where it's all going.
And in our wildest of dreams, we see
that TV shows are coming where there's
that can of soda in the TV show.
And it's a generic one that the producer puts in.
And when that TV show is broadcast to you
on your device, that generic can is
replaced with a can of soda that's the brand that you want,
because that's the thing that you like,
and the advertisers are willing to pay
for that or any other sorts of substitutions for ads that
are live in a movie or a TV show or a game or any experience
that you're having.
That's a simple example of where all of it's going
and how all of it ties together.
And we think that where entertainment is really
going, where the big value that Google
has to add over the next decades, comes from the fact
that entertainment is going to be woven into not just games,
but everything that we've got around us,
and everything in particular, that Google has to offer.
You look at Knowledge Graph, Maps, Street View,
self-driving cars, Fiber, Glass, all these other things
that are happening inside of Google, tons of other stuff
that we can't even talk about that's
coming with the next generation stuff for us
to connect with each other-- all the wearables,
everything that's coming at us.
Google has these amazing resources
that we want to make available to game developers.
As a great example-- AI.
We think that we need a real AI that's
based on the kind of knowledge that a company like Google
is able to accumulate and that we can then
make available to game developers
worldwide, where you can incorporate
that kind of knowledge, that kind of experience
with the human race into the very design of your games.
And, well, I could tell you jokes about self-driving cars,
but I'm already out of time.
But we've got huge ideas where all of it's going.
But the big thing that I want to ask you today, because I know I
am out of time, so I'll stop here.
We need to find the right magic, the right way,
to make this content available to you guys.
I use the word "magic, " and that's because that's how we
refer to it inside Google.
It's that Google magic, that cloud of awesomeness
that Google has to offer to all of civilization,
and, in particular to you guys that you could
use in your entertainment, the software that you put together,
and that you can make it better, richer, more engaging, more
human, or make more money off of it, because you found
clever ways to use our APIs to include ads in your games,
or whatever.
We don't know.
What we're looking for is answers from you guys.
And so what I'm hoping is that all of you
will come find me after this.
I wish I put a slide together with my email address on it,
but I don't have one, unfortunately.
But I'll be around for a while, if you
want to come up and find me or get my address from these guys.
I'm at Google as well.
My LDAP is easy to remember.
It's gameman@google.com.
And it's a pretty awesome email address
to have-- reflects what the company thinks,
where it's going, and what they would like our group
to try to accomplish.
And so my request to you is please look at everything
that Google has to offer.
Look at what Android's like for you now,
what the development experience is
like, what it's like to incorporate content.
The sort of stuff that Colt was just showing you
is an awesome example of the kind of response
that you're already getting from the DevRel guys.
And they've done a lot of this already.
I'm sure the framework guys reach out
to everyone all the time as well.
We're joining that group, reaching out to you
and asking for your input, asking for your advice
about how can we make Google available to you
as game developers.
Over the next few months, between now and I/O,
we're putting together some really interesting example code
that we're going to put out there
that shows some of the stuff we're talking about,
how you could use Knowledge Graph real time in a game,
how you can take advantage of some of these other things that
are available from Google.
And so we won't just talk.
We'll have actual examples for you to use.
But we ask you guys, please, reach out to us
and let us know what you want and how you can use Google
to empower yourselves and make your games even better.
So that's it.
That's the end of my speech for today.
Are we taking questions?
Or there's not time for questions.
All right.
So we're out of here.
We're out of here.
Thanks, everyone.
[APPLAUSE]
TODD KERPELMAN: Thank you, RJ.
All right, raise your hand if you learned something today.
All right, raise your hand if you're
excited to go get some beer somewhere.
All right, just as many of you.
Thank you so much for coming.
Thank you, everybody, on the live stream,
and we will see you next year.