- Hello Insiders, Newsflash time.
First item.
The option to use the Classic Upload Flow
will be removed soon.
Obviously the new Upload Flow has been
the default upload experience for quite a while,
but on Monday we remove the escape hatch to
the classic upload flow, for about 10% of channels
and we'll get to about a 100% of creators
by the end of this month.
So if you have any comments about
things in the new upload flow
that you think are missing from classic
let us know in the comments below.
The biggest feedback we got in the past was
bulk uploAds, but we had that a few months ago.
So most creators are using the new upload flow,
very small percentage are using classic uploAds.
Hopefully that won't be a big change
or a surprise for anyone listening.
Next.
Just a gentle reminder to enable
Two-Factor verification for your channel.
It will reduce the risk of it getting hijacked.
You'll sleep better.
Just takes a couple minutes to do it.
Link below for instructions on how to enable it.
Next.
We're more restrictive for promotion of products
containing nicotine and THC,
which includes vaping.
So these will be age restricted.
There is an exception if it's
educational, documentary scientific or artistic.
Link below for more information.
We've seen some creators encouraging viewers
to repeatedly click or watch Ads and Videos
as a way to raise money for non-profits.
While we understand this is being done
with very good intentions,
it's actually a violation of our
fake engagement policy.
So creators should use
approved fundraising options instead.
Link below on how to do that.
We're making it easier for viewers to find
live streams on YouTube,
by adding an entry point to an improved
/live destination on the explore tab
in 21 markets.
We are removing the stories channel page
due to low usage and to focus our efforts on
building new stories features.
Not to worry, there shouldn't be
any noticeable impact on stories views
since less than 1% of stories views came from
that stories channel's page
and stories will continue to be viewable
on home, under videos on the watch page
and on the subscription speed.
Next.
Ariel touched on this briefly in his interview
with Jackson Bird a few weeks ago.
Link below for that.
But I want to remind creators that
if there are Ads you would prefer not
to be shown on your channel,
you can update your preferences
in your Adsense account.
By going to the blocking controls tab,
you can block specific URLs like, you know,
my channel.com, general categories,
sensitive categories.
If you wish to block URLs,
you should consider blocking the
top-level domain. For example, example.com.
This will block all Ads that lead to
sub-directories below that domain,
like example.com/forums.
Keep in mind, these changes may end up
reducing your revenue because
you are blocking full categories of Ads.
And if you want to learn more about this
or how to report bad Ads,
check out the link below
for more information in the description.
On June 9th Premium and Music Premium subscriptions
will be made available to new markets
like Belarus, Egypt, American Samoa, Aruba,
Bermuda, Cayman islands, French Guyana,
French Polynesia, Guadalupe, Guam,
Northern Mariana islands, Papua New Guinea,
Puerto Rico, and the us Virgin islands.
This means more people can subscribe to Premium
and if you're monetizing your channel
and you look in YouTube analytics under revenue,
there's a report that shows you
your revenue from Ads and revenue from Premium.
Revenue from premium might be a actually
a significant part of your portfolio
at this point and it's a nice way to
compliment the money you're getting from
Ads and other sources.
Next.
Susan, our CEO has posted her latest letter
to creators, which provides more information
on the actions that YouTube is taking
to promote racial justice
and support the black community on the platform.
The letter addresses other issues as well,
including updates on our responsibility efforts,
learning and monetization.
Link below for Susan's letter.
And lastly, or almost lastly,
the winner from last week's trivia.
The trivia question was,
what was the most popular video that we had on
Creator Insider out of our first 10 videos ever?
And the answer was
a video called Tom's Take Intro.
This was when we were still a experiment
and weren't sure how the channel would go
and we just tried to explain
what we were trying to do.
So congrats to MarcoJP-ve,
for being the first to identify
that popular video
out of our first 10.
New question.
In July of 2017,
so almost three years ago,
how many subs do you think
the Creator Insider channel had?
You can round it off to a nice even number,
but first to guess correctly
will get a shout out in the next Newsflash.
Now it's the last item.
I have kind of big news for me.
This will be my last Newsflash that
I'll be shooting for Creator Insider.
As is the custom with many Googlers.
I am gonna be changing projects.
So it's very common Google employees
to work on a project for a few years
and then move to another part of the company.
And so I'll be doing that.
I will no longer be working on YouTube.
So unfortunately I won't be able to
shoot these fun Newsflashes anymore,
but it has been quite a ride
and you know, I feel a very strong connection
to all of you creators out there.
And I'm very privileged
to have had the opportunity to,
just tell you guys what's going on
and give you a little more color and context
and also to learn
and hear from you on your feedback.
Certainly I don't know how many times
you guys had to put up with me
telling you that classic studio is going away,
but every time you commented about things you,
wanted improved in YouTube studio,
like that definitely helped
our product development.
I think it's been a really productive
last few years in terms of our connection.
But the channel will be going bigger
and stronger in the future.
So while I'm might be moving on,
the Creator Insider ain't going anywhere.
We have all of the hosts that
you already know and love,
and we'll probably have some new faces
showing up soon and we'll have a kind of a
rotating panel of folks that you can get to know,
and that can learn from you as well
and share their perspective on,
what they're working on and what's the latest
going on at YouTube.
One housekeeping item.
We do shoot in batches.
So you might see me in subsequent videos,
but that's just because we shot them in advance
like many of you do and it didn't get scheduled
to be published until a little bit later.
Since this is my last video that I'm shooting
and I'll be moving off of YouTube after four years\
on the Product Management Team
for a creator tools,
I did wanna share three things that
I've learned that sometimes
I share with other people when they ask me
about becoming a creator.
The first thing is, make sure
you make videos about stuff
you're truly passionate about.
So in some ways, your YouTube channel
is like a startup, it's like your business
and startups have peaks and valleys.
And if you're working on something that
you don't really care deeply about in your bones,
when you have those rough patches,
it'll be really hard to keep going.
So you gotta really work on stuff
that you care so deeply about
that even if only a handful of people saw the video,
you'd feel like, you know what?
That was still worth my time,
I'm very proud of the output.
The second thing,
is really enjoy the journey.
It's great to have lots of subs
and if you're monetizing you make some money.
But I think the magic of YouTube is
the ability to connect with people all over the world
about a topic or point of view or passion
that you all share.
And it is, very much
that connection between creator and audience.
Last thing is a little more technical,
is to think about,
what I'll call the four rings of
YouTube channel success.
The first ring we talked about,
which is make it something
that you're really passionate about.
The second ring,
is make sure it's about
something where there's really strong
viewer demand, and that you could see people
wanting to watch videos about this topic for,
months and months and ideally years and years.
It's something that really, there's like
deep interest from viewers.
The third is that the current supply of
content out there that's addressing this need,
you feel like you could bring
a very different perspective
or you could do it in a way that's much fresher
or newer or better so that it can really
compete well when viewers are considering
all of their options for what
they want to watch next.
And then lastly,
the last ring is make sure
it's around a topic that you can
consistently produce content for a long duration.
So there's enough kind of angles
and different video ideas around
this topical area that you can keep going at it
and stay fresh.
So if you find something
where all four of those rings overlap,
generally you'll probably have a lot of success
and you'll definitely have a great time.
With that I'll just say thanks to everyone
who in the very earliest days
supported our channel.
It was a leap of faith and we started the channel
during a pretty turbulent time in terms of,
you know, a lot of creators were really fired up
about a variety of topics
and it wasn't clear that it was a great time
to put ourselves out there,
especially since our production values are,
a little bit more rough around the edges
and continue to be, as you can see.
But hopefully it's been useful and really appreciate
everybody who encouraged us along the way.
We're definitely, gonna call this experiment
a success and we're gonna try and grow it
and make it even more useful
to creators going forward.
So stay tuned.
If you haven't subscribed,
subscribe, this is a great channel
to learn more stuff.
And the last thing I'll say is if you wanna say
goodbye to me as a host, as a favor,
go ahead and like this video.
Our Newsflashes usually only get
a few hundred likes, but let's see if we can get
a few thousand just for old time's sake.
With that, I will say one last time.
Wow that was weird.
Jesus.
With that, I will say one last time.
Keep it real.
Hello Insiders Newsflash time this year,
What the fuck?(chuckles)
First Newsflash of 2020 (mumbles)
(mumbles)
Hello Insiders Newsflash time.(mumbles)
Page on mobile.
Why do I have these earbuds in?
Well, I started with the in
and might as well keep them in.
Users often think of their videos when
(laughs loudly)
What the fuck state is it?
Shit I don't even know anymore.
Shit.
He must be talking about (mumbles) shit.
(Lauren laughs)
Hold on, hold on.
Alright, Lauren, you got to cut
a bunch of this shit out.
So we'll start the interview now over.
(laughs loudly)
- Roger (laughs)
- There are signals coming in 5 by 5.
All right, here we go.
5 by 5 baby.
- 5 by 5. I don't know what that means,
but good let's do it.
- It means crystal clear - How's the background
- Japan, Korea.
The hell is IE, I don't know Ireland.
I don't know.
Fuck IE's.
I'm going to guess It's Ireland.
Don't make no sense.
Okay.
It's Friday.
That.
Hey guys, can you keep it down?
Kids.