- They say it takes six months to a year
to start seeing SEO results.
And you have to invest hundreds,
if not thousands of hours to see results.
But does it really have to be that way?
Hey everyone, I'm Neil Patel,
and today, I'm going to break down how much time
you really need to invest in SEO
with a new website that has no traffic.
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Look,
you don't need to do hundreds of different things
or spend hundreds, if not thousands of hours on SEO
to start seeing results.
I'm not telling you you're going to rank number one
for terms like "credit cards"
by putting in very little time,
but you can start seeing results
for keywords that aren't as competitive,
or long tailed key terms.
And I'm going to break down what you need to do to start,
for a new website, to start seeing results.
And you can do this in a handful of hours
each and every single week.
When you're starting a new website,
you need to be focused on creating authority in your space.
This means creating lots of content,
and seeing how Google will respond to different topics
that you approach.
Watch your rankings over time,
because if you pop out content,
what you'll find is it'll either rank well, or it won't.
And some topics do well, and some don't.
And when you start ranking higher
with keywords on certain topics,
write more about those topics.
Don't duplicate your content.
So, if you already had an article,
"The Beginner's Huide to Online Marketing,"
don't write,
"The Ultimate Guide to Online Marketing for Beginners,"
because that's pretty much the same thing.
And if you've been writing content keywords
related to a topic that you haven't been able to rank for,
go and focus on other topics that are working.
I want you to look out for less competitive,
long tail variations
of head term keywords that are too competitive.
So when you don't rank for a keyword, right,
and you're just like,
"Hmm, I kind of created all this content,
not ranking for it."
What I want you to do is go to Ubersuggest,
and put it in that keyword.
And when you click on the Keyword Ideas report,
it'll show you are there key terms that are more longer tail
that you could potentially target,
and create content around that and see what happens.
And when you're on Ubersuggest,
another thing that I want you to do is,
in the keyword ideas report,
you have the ability to put in your domain name
on the right side,
and it'll show you keywords
that you could potentially rank number one,
or on page one for.
And this will filter the keywords,
that we are focusing on the right ones
from day one.
By now, once you've implemented some of these steps,
you should be getting some traffic.
And now I want you to start using Google Search Console,
which, funny enough, connects with Ubersuggest.
Now you don't need to do a lot of link building,
but you need to see what pieces of your content
are getting a lot of impressions, and very little clicks.
And what you want to do within Google Search Console
is look at the keywords that are getting a lot impressions
and not enough clicks,
and make sure you adapt your content
to include those keywords,
not just within your content,
but within your title tag and your meta description.
And by doing that,
you're more likely to rank for some of those keywords
that are getting tons of impressions, but not enough clicks,
assuming that they're related to the content on your website
and the services or products that you have to offer.
A lot of people believe when you're doing this process,
you need to continually build a lot of links.
And that's not necessarily the case
if you want to rank for long tail terms.
Remember, these long tail terms
really add up and can drive a lot of traffic.
And becoming great at content creation should be your focus.
So, how much time does it take to do these activities?
Well, content writing should be at least
four hours per week.
Just doing research and actually writing in content
will get you to roughly four hours a week.
Now, keyword research,
another two to three hours a month,
and that'll get you all the keywords you can be targeting,
and you can even create lists of these keywords
within Ubersuggest.
And that's a rough breakdown of where you can get started.
Now if you want a bonus tip
on where you should spend some extra time,
I would recommend going to Ubersuggest,
putting in a URL,
and and looking at the site audit report.
Look, if you have amazing content,
but you have all these errors
that prevent Google from crawling your website
or indexing pages,
how well do you think you're going to rank?
Not well at all, right?
Because no matter how great your content is,
they can't crawl it, or understand it,
or navigate through your site in an efficient way.
You're just not going to do that well.
Now this tip here,
in Ubersuggest when you put in your URL
and you look at the site audit report,
this'll tell you all the errors and what you need to fix.
And the beautiful part is,
you don't have to do this every week,
but just once a month, put a new URL,
and look at all the issues,
and look at the issues from top to bottom.
Because in Ubersuggests,
it breaks down the issues that are hurting your rankings
more than others that'll have the biggest impact.
So in essence,
it's breaking down the changes that you need to make
that'll give you the biggest traffic increases
that require the least amount of work.
And then you just want to go down that list,
and do all of them,
and check it once a month,
because as you publish a new piece of content,
sometimes, it doesn't matter how good you are at marketing,
or even SEO,
sometimes you just release new errors accidentally,
and you want to just make sure that your site is buttoned up
and you fix those,
and the site audit report will help you.
And within Ubersuggest you can also create a project,
and when you create a project,
add the keywords that you're trying to track,
and you want to rank for,
and they'll track those rankings for you,
and it'll automatically
run the site audit report errors for you,
and then every week it'll tell you if there's new errors,
or if you've improved, and give you the overall score,
so that way you don't have to do any of this manually.
If you enjoyed this video, like it, share it.
If you have any questions, leave a comment below.
If you want my team to just do all this for you,
check out my ad agency, NP Digital.
Thanks for your time.