- So when it comes to uploading YouTube videos,
what's more important, quality or quantity?
- It's one of the most popular questions we get
so in this video we're gonna be sharing
three tips that answer that coming up.
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Hey what's up, Sean here.
- Benji here.
- And this is Video Influences, help you build
your influence, income, and impact with online video.
- On this channel, we have weekly tips videos
as well as interviews with some of the top influencers
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- Mohd asks, "Balance between quality and quantity.
"YouTube algorithm depends on continuous upload
"while quality takes time to prepare."
Great question, Mohd, let's jump into the tips.
So first of all, let's start out with our formula
of YouTube success and that is CSQC.
Consistent, strategic, quality content.
Which means, the answer's kind of a little bit of both.
Right, you want to be consistent, which means quantity,
but you also want to make sure that you have quality content
that's also strategic and so really
it's a mix for every channel.
However, we do have a few practical tips
that you can apply right now.
- Tip number one, a baseline amount to upload
which would be one per week.
You know we think that whether you're a new YouTuber
or you're a seasoned YouTuber, that one per week
is gonna be enough, this is gonna give you a good pace.
And the way I like to compare it to is like
shows on TV, they typically come out once per week
and that's gonna be perfectly fine
for when you're starting out.
- And one of the biggest mistakes we see a lot
of creators make is they get really passionate
right at the start and maybe they try to do daily.
And they go 52 days in a row but then they hit a wall,
they get discouraged, they burn out,
and they don't upload at all.
Rather than going 52 days in a row,
we'd much rather you have one video a week
for a year, and rather than adding too many extra uploads
to your schedule, think about making that one video
the most powerful video possible.
I'd much rather have one video that creates
a big impact than five videos
that don't really impact anyone.
- So tip number two, if you had to choose one,
quality overrides quantity and just remember
that YouTube is a long-term game.
It's an archive of videos that could be seen
for years to come so if you had to choose one,
make sure it's a quality video
because people could continue to watch it.
And you know YouTube is very competitive,
there's a lot of creators coming into this space
and people are leveling up their video quality all the time.
You gotta come at it really hard and you gotta focus
on how do I deliver the highest quality content
that could last for years, not just a few weeks?
- Yeah, and the reason we say that is
because YouTube is a search engine,
which makes it different than Facebook,
Instagram, Twitter, Snapchat,
these other platforms, they are not search engines.
But because YouTube is, that means
if you put out a great piece of content
that ranks in search it can keep getting views
even after you've posted it, you know, cream always rises
to the top no matter how many cups of coffee you pour,
so quality definitely supersedes quantity.
But of course, quantity is still important.
- Tip number three, have a content strategy.
You don't always have to have this full production,
full week to make one video
type of content every single week.
Sometimes you can do a talking head video,
so you can scale it down and do something more simple.
The point is, mix it up, always strive to have
the highest quality content on your channel.
- Absolutely, and that reminds me of the content pyramid.
That's really popular for video creators and bloggers
and it talks about hero content, hub content,
and hygiene content, and we'll put a link
to articles about it in the description below.
And it actually really helps us as content creators
realizing not all of our content is gonna be the same.
So just as Benji mentioned, your hero content,
maybe you only do that once a quarter.
That's kind of like a viral video,
maybe you collaborate with some people,
you do a lot of B-roll, a lot of editing,
you spend a ton of time producing the video.
But you can't do that every day.
So then you have your hub content,
maybe that's like your once a week show.
We recommend, again, once per week you put out
like a really quality piece of content
but then hygiene, that could just be like livestreams.
Like maybe every Saturday you go live and do Q and A.
Maybe once a quarter you get crazy,
you shoot a big video, you go shoot B-roll,
every week you shoot something nice,
and once a week you do a livestream,
that's gonna give you at least two videos a week,
helping your quantity but never feel like
every single video has to take hours and hours and days.
Scale and make your plan according
to a smart content strategy.
- Last thing I wanna mention is if you're just starting out
you definitely wanna go on the quantity side versus quality.
When you're first learning how to do YouTube,
you're gonna upload a lot so you can learn from your videos.
You can improve your skills, you can be more proficient
so that one day you can go for the quality.
And as Sean Cannell says, practice makes progress.
- So we wanna encourage you, if you have not started
uploading videos yet, stop pondering and start posting.
You're gonna learn as you go
and you're gonna grow as you post.
- Question of the day, how many videos do you upload
per week, let us know in the comments area.
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