for ten years fit media channel has inspired and motivated millions of
Fitness fans across the world
new stars have been launched workouts demonstrated winners crowd
but back when we started things were very different. Teen fitness model Jeff Seid here
it was a world before selfies before social media before men's
physique in a world before the word aesthetics had anything to do with
fitness. this is the story of the decade the transformed fitness
what guy hasn't stood in front of the mirror and said I'd like to have a
better body but how to achieve it? back in 2009 there was just bodybuilding
the sport had been around for decades but things were becoming just a little
bit freaky. if you wanted to follow a more natural look there were the fitness
magazines but the models didn't move
YouTube was just starting
and fit media channel was one of the first to showcase aesthetic
fitness behind-the-scenes at commercial photoshoots
and in the gyms
in those days if you didn't go in for bodybuilding the only option for an
aspiring fitness model was to go to a casting for a magazine
but only the lucky few got noticed then the first fitness model competitions
arrived starting out small at first this was the first show we filmed just a fun
amateur competition in the UK but these types of shows would help transform
fitness
in North America they added the razzamatazz one Federation WBFF dropped
the bodybuilding rounds and focused on fitness model
plus a new category muscle model hi my name is AJ Shukoori I'm from Ajax Ontario
and I am the first WBFF Pro muscle model champion a muscle model is slightly
smaller than a body builder most people don't want that look it's too freaky
looking whereas a muscle model look to your natural build with a little bit
more muscle on it it's just natural
combining great bodies with model looks muscle model took the sport back to the
original aesthetics of bodybuilding because there is a model element to it
as muscle model I think when you put the two together awesome to see with a great
presentation you have a very captivating moment and
the look was an instant hit on YouTube our video of James Alexander Ellis
winning the UK muscle model title became fit media's first video with 1 million
views
as YouTube took off established stars from the magazine era we're stepping off
the front pages and onto YouTube the first - Greg Plitt. with his videos was an instant social media idol, inspiring and motivating
but then came a new generation who didn't need magazines to get themselves
noticed pretty much my first youtube videos eight months ago and I pumped
it out and then got a good fan base built up off of it I was 17 years old
now it's insane I have a fan page that has about 135 thousand likes and then
just took off so now I'm just living the life, like looking pretty work hard
for it so it feels good show it off
I'm mostly in the YouTube game been making YouTube videos for a few years a
lot of people have had a connection with I've never met them but through my
videos or Facebook posts or whatever I've helped them in some sort of way it
makes me just want to keep doing it and take things up to the next level pretty
much. people just live the aesthetic lifestyle
another early YouTube celebrity typify the all-american look YouTube brought
Steve fans from all over the world - last set, best set - I've never
wanted to be big enough for the bodybuilding the IFBB bodybuilding I've
never want to put them that much size so for me I think I can showcase more of
more attainable look. it's not how big you are is how
you train, i like physiques like that like a Steve, the internet knows no
borders and while many of the early aesthetic youtubers were from the US
soon stars were appearing from all over the world
hi guys my name is Jaco De Bruyn all the way from South Africa fit media channel was
proud to showcase athletes from around the globe. from the UK
i get fans coming up to me and they're like I'm training because of you
and that's that's crazy .and from Spain a legend in the making I'm Sergi Constance
I'm so happy when somebody saying me that he's motivated because in my videos
training I like to do this for for the people. we gave you workouts and profiles
of these rising superstars
for many of you the first time you saw them was here on fit media channel
in the world of competitions the success of muscle model prompted the old world
of bodybuilding to try something new, an awful lot of people were put off
bodybuilding where they saw it as extremes. the men's physique category was
introduced to cater to guys who like more of an aesthetic symmetrical
physical rather than just training for mass it was really picked as a
class for the guy that had an aesthetic good look about him as opposed to that
excess muscle it's not always the biggest guy that wins it's a guy that's
the most aesthetically pleasing from head to toe it is bringing a whole new
audience a large the younger audience the potential for it is phenomenal the
new men's physique was an immediate hit giving guys like Ryan Terry their first
taste of competition and the story of his journey became another viral hit on fit
media channel
the response to Ryan's video at 17 minutes long showed that YouTube was no
longer about short silly clips. then came a string of huge breakout videos on our
channel all showcasing aesthetic Fitness in different ways
fit media's next breakout an even more ambitious 20 minute story
another huge hit
Greg Plitt here at the body power 2014. on the 17th
of January 2015 Greg Plitt passed away, our final
interview summed up the great man's legacy - from the autographs and photos
that you mean you personally mean a lot to all these people what does that mean
to you when they come up to you and tell you that you've inspired them? I had the
greatest job in the world it's a job where I get to put out what I do what I
love to do and help to inspire people to do what they love and achieve things
they use it to transform themselves to give belief in themselves to change
their life to become the person they've always wanted to be and they come they
share that they thank me for that but the thing is it's their sweat on their
shirt not mine I just help them believe in themselves
meanwhile other stars we'd featured in the early days were making their mark
hi guys I'm in Vegas and I want to say you thank you so much for this 1 million
followers
and all the time new and younger guys were inspired to follow them okay my
name is Andre I'm 17 years old
hi my name's Sam Smith and I'm 20 I've got inspiration from the old a lot
like Steve cook from YouTube. I really like to be feel you know good
i just want to know them. hi my name's Justin I'm 21 and I'm from Twickenham
videos I was all over YouTube watched many of your own videos and
other people's videos every day so many different people I just kept watching
videos got in my head to our new work my name is Dominic Nichol I am 19 years old
and from Folsom California watch a lot of workout videos see what other people
did to get to the physique that they have I wanted to be able to have that
same kind of look. hey guys Justin Gonzalez Fitness Model world champion
and today we're training chest . the world's best came to fit media channel
to show you how to achieve the aesthetic look
you watched in your Millions so we raised the game with a series of
full-body five-day split workouts top to toe hey guys it's Mike Thurston here, today
I'm going to take you through the first of my five a day workout, legs
what's up guys welcome back I hope you enjoyed
yesterday's session we're back for day 3 which is going to be abs
hi I'm Andrei, today's our first day of training plan and we're gonna train back
by now a lot of fitness guys were taking photos and videos of themselves
more people have got Instagram almost everyone has Instagram now so you
really have to be on top of your game to try and stand out it's a great way to
kind of show what I've worked so hard for in the gym. but while Instagram is
great for a quick selfie or short video, YouTube remain the place for full
instructional workouts and here at fit media channel we delivered a series of
powerful instructional videos
showcasing the world's most inspiring physiques these videos have set the
standard for instructional workouts on YouTube
hi I'm AJ Ellison WBFF muscle model world champion today we did a chest
workout not for the faint of heart
a great chest is a great chest anywhere in the world hey guys I'm Yasir Khan and
today I'm going to show you how to build a strong chest like me with these five
exercises. in 2017 our videos broke out in the world's biggest YouTube market
India, with millions more joining the aesthetic movement
in just 10 years esthetic Fitness has become truly global from Canada
to Korea from Italy to India Mexico UK Russia Holland and Belgium Ireland Spain
France and the USA wherever you are in the world you can empower yourself to be
your best, beginner or advanced, at home or in the gym now with 1 million
subscribers fit media channel will bring you the best empowering inspiring and
celebrating aesthetic fitness with fit media channel the best fitness channel
on YouTube