picture this in just 12 months your entire agency is run by a machine searching for new
clients reaching out to them building marketing strategies and executing campaigns without ever
needing a break sounds too realistic to be true right no this is the Stark reality that smma
owners will have to face sooner than they can imagine as the Relentless March of Technology
continues artificial intelligence is not only improving but also threatening to disrupt entire
Industries and social media marketing is no exception the question is are you prepared
for the impending AI Revolution Will you adapt or will you be left behind now in today's video
we'll explore the rapid advancements in Ai and the potential consequences for agency owners
I'll also share real world examples of how AI is already changing the game and what you can do to
stay ahead of the curve the first let's dive into the world of AI and understand why it possesses
such a significant threat to the traditional smma model now artificial intelligence Is
Not A New Concept but its capabilities have grown exponentially in the last year thanks
to advances in machine learning and the sheer amount of data being shared online but these
algorithms are now able to process information and frankly crazy speeds which makes them a formidable
force in the world of marketing AI now has the ability to process data and identify patterns
and Trends and opportunities that even the most experienced marketer might miss so it's no wonder
that it's becoming an attractive alternative to traditional human-driven marketing and as these
AI driven Solutions become more advanced the cost of implementing them is dropping making them more
accessible to businesses of all sizes so AI could actually replace agencies as we know them right
now entirely but today I'm going to teach you how you can not only survive but thrive in this
rapidly changing landscape because those who don't adapt now will die and as the owner of a seven
figure agency myself there is no way I'm going to let that happen now before we dive into the
future of smma and AI it's important to understand the current state of affairs so smma or a social
media marketing agency has been around for quite a long time and these agencies specialize in helping
businesses grow and make more Revenue through social media platforms and running paid ads from
content creation to ad campaigns smma agencies have been a driving force behind many of the
successful Brands you see online and meanwhile AI has been slowly infiltrating the marketing world
and we're seeing a growth of a number of tools that leverage AI to optimize marketing efforts
advertising platforms like Google and Facebook already use AI algorithms to automatically
maximize return on investment for their clients and it's not uncommon to come on our website and
see an AI chat bot replacing a customer service team but despite ai's growing presence agency
owners still hold a significant Advantage human creativity and intuition machines may be great at
processing data and making calculated decisions but I still struggle to replicate the emotional
intelligence and creativity that human marketers bring to the table however the gap between human
and machine is closing at an alarming rate open ai's chat gpt4 has developed frankly an uncanny
ability to generate human-like responses and this technology can now craft persuasive ad
copy it can engage in social media posts and even build comprehensive marketing strategies so as AI
continues to improve it's only a matter of time before it encroaches on tasks that were once
thought to be exclusive to the domain of human marketers for example AI driven design tools like
canva or adobe Sensei are already making it easier than ever to create visually stunning marketing
materials without the need for a professional designer so what does this all mean for agency
owners well a simple truth is that the landscape is changing and those who fail to adopt soon may
find themselves outpaced by their AI powered competitors an agency using manual Outreach
strategies will simply not be able to keep up with one using AI powered hyper personalized Outreach
systems in fact the Power Balance is going to shift dramatically some of the biggest agencies
in the world will refuse to replace say their lead generation team who generate a few hundred
leads per day per person and this will make way for a new more open-minded agency owner to come
along with their station of bots and generate thousands of leads per minute and this is not
a fantasy this is the reality and many of these tools are being built right now but they're just
not quite there yet and I can say that because my team have tested tens of them and I have myself
personally but that soon will change so what can be done right now to capitalize on this new
technology today well even though most software tools aren't quite ready to go yet tools like
chat gbt can be adopted in almost all areas of your business all it takes is a little creativity
to come up with new innovative ideas but they can potentially revolutionize your workflow now
earlier this year I decided to conduct a audit of my time and take a note of all of the tasks
that I was working on during a two-week period I do this regularly and I spent time analyzing
each of those tasks and looked at which ones could be potentially automated using chat gbt
now through this analysis I had some ideas that honestly had a profound impact on my efficiency
in my business so let me share an example with you now one of my regular responsibilities is hosting
training sessions every week with our sales team and before each session I have to spend time
going through one to three call recordings from each of our sales team members and this process
alone could take hours which often hindered my ability to focus on other important tasks so
to streamline this process I decided to Leverage The Power of automation using zapier and chat gbt
so I set up a workflow that connected to zoom which is our video conferencing platform with
chat gbt and this integration instructed Zoom to automatically upload all call recordings for
each team member into an AI tool called dscript which then transcribed the recordings I then sent
that transcription to chat GPT which had already been trained on my previous call feedback notes
so by combining my previous data and chat gbt's algorithm the model generated free concise pieces
of feedback based on each call recording and then to bring it all together I created a prompt that
compiled the entire week's feedback into a single document for each team member to review now this
Consolidated sheet has now become the foundation for the feedback that I provide on all of our
weekly training sessions so the impact of this single idea has been massive not only has it saved
me hours every week going through and reviewing calls but I'm now also able to provide higher
quality feedback to every team member because the algorithm is automatically reviewing every single
individual call that my sales team are taking this automation has significantly increased the quality
of these training sessions whilst also boosting the overall performance of our sales team now
it's incredibly important to note that the success of your systems that you build with chat gbt will
depend almost entirely on the quality of your prompts and creating effective prompts involves
several key considerations first and foremost Clara C is Paramount clearly articulate the
information that you seek to receive in your initial prompt be specific and as precise as
possible in your instructions and ensure that it can be easily understood by chat gbt now
this Clarity will help chats you to generate more accurate and relevant responses it's also
really important to provide sufficient context now context will help the model better act as yourself
but also create coherent responses so make sure you include background information previous
messages any data that you've got that is relevant to the task at hand in fact all chats are saved on
chats EBT so you can build a library of context over time which will make it even more powerful
as time goes on okay so what else can we do to get ahead of the AI curve well number one you
need to start investing time into trying new tools whether it's AI driven Outreach Service delivery
tools or just simple automation software some of these tools are receiving ridiculous amounts of
investment right now and some of the brightest Minds in the world are working on them so you
do not want to miss out when [ __ ] gets real now you also want to keep an eye on new trends
and developments and stay informed about the latest advancements in AI technology and how
they're shaping the marketing industry so by staying up to date you'll be able to anticipate
changes and adapt your agency accordingly now I've actually gone ahead and created a new monthly AI
newsletter to keep agency owners up to date with the latest tools that we're using at my agency
and some of the ideas that we're playing around with so click Link in the description to sign
up to that it lacked as your unfair advantage over your competition when it comes to AI I'll
also put a link somewhere for a recent video I put out teaching you how to use AI to automate hyper
personalized Outreach for your agency so will AI replace smma owners in 2024 no no it won't it's
actually going to make those of us who adopt it a lot more efficient and a hell of a lot richer