Hey, this is the Daily Overpass. My name is Eric and I make apps.
Now today, I want to show you our ASO tool.
really nice today. I had a client meeting this morning,
a couple of client meetings this morning, so as you know, it's a new client, so
you know, every time I have a new client I go in the suit and then later on, it sort of
degrades into jeans and polo shirts and all this stuff. Then I guess,
eventually if I have a client long enough, it's going to be tank tops and
shorts. But so far, we haven't got there yet. Anyway, I was going to change
earlier, I thought I could run home and put some jeans and a t-shirt and I
thought, you know, if you had to choose between- when you're working looking
good or feeling comfortable, we all know what you should do which is to look good.
So, I thought I'd keep it on at least for the video. Anyway, what I
want to talk about today is, a few weeks ago I did a video on ASO tools or some
of the popular ASO tools out there. I gave my review of Sensor Tower, Mobile
Action and I talked about some of the libraries and stuff that are out there,
which I find really really good. But, today what I wanted to do is show
you some ASO tool that we've been working on. Now, ASO for those of you
who don't know, ASO stands for Alexander Scott Orson who back in 1920, he had an
app empire that wasn't has been unrivaled over the years of time. He's
kind of like the Godfather of app development. So we all
think about him and so we named this method after him. Alright, I don't know
why I thought that would be funny, right? Okay, so ASO obviously stands for
App Store Optimization. Because just like with SEO- Search Engine
Optimization with the web, ASO is App Store Optimization. There's so
much content going into the App Store's that you can't just put something out
there and expect it to work anymore, so there's all these different ways to
optimize it for keywords and screenshots and everything like that.
Although- imagine Alexander Scott Orson did exist that would be so
awesome! Maybe like our Mark Twain and we can add quote
stuff that he says , oh you know like the great Alexander Scott used to say.
"The icon is dandy, but the key word is divine," or something like that. Anyway, so
he doesn't exist. Let me show you here on my website, basically I
talked about some of the different libraries a few weeks ago, that we used
and I said that we were working on something for our own website. So we, our
developer Calvin's been working on this for the past couple weeks ,we've been
using it just ourselves and it seems to work pretty well. So we just put
it up, made it available on a website, but there's one thing- we haven't tested it
with large groups of people. If you try it out it doesn't work, just let
me know, we just- we're putting it out there. It just says
something on our website. So, have a look at my screen here, here's the
Overpass website. Uhh, I know it doesn't look like much but we've been
adding content to this for years. It actually has, I think it has 4,000 pages
on it, if you went through and looked at all the different pages and all the blog
posts and everything like that. So, we're pretty proud of it. We have
content going out every day, not just the videos, but we have Infographics and blog
posts and everything like that. And we also have another site, overpassdesign.com,
where we have- where our designers are just go ahead and creating new
resources, a lot of them were making available for free. So if your game
developer or an app developer needs resources, you know, you might be able to
use those and then our reviews and all this kind of stuff. Anyway, up
here at the top, we just added this today it's the ASO tools section. So, I
click on this and again we might start some issues here,
but you know, we'd work on it over the next few weeks and months
and everything like that. We're just putting this out there. There's no charge
for it, just you know, it's based on open libraries out there, so we just
thought, you will just make it free. So, you go in here and you could
select iTunes or Google Play. iTunes works faster than Google Play. Just
the way it is. If I choose iTunes here and I select a category, I can check
the score of a keyword. I can look for suggestions for new keywords that I
could check the visibility of certain apps.So, let's start with score first.
I select score and I could type in a keyword and it will give me
different scores based on how saturated that keyword is. We just go into- let's
type in Gems because that's like a popular game topic here. So I type in
Gems and see it has a difficulty of 5.8. 5.85, so, that's from 1 to 10
this is kind of in the middle. You know, it's not not super easy but it's
not a super hard. And there's a difficulty and then there's traffic.
These two sections- these are all based on that library so you know, in
general how long are these apps updated, you know different kind, of how many
competitors are there you know, all this kind of stuff. So have
a look at that, there's no different scores here and everything like that.
It might help you- just check the scores that you have.
Another one here, if I go here and I select keyword suggestions, now you can
do keyword suggestions based on an app or based on just some seed keywords. So
let me just go here and say I'll do suggestions based on Ear Spy because
that's my app. I can select here- this is a bit complicated.
I can select popular keywords from that category which is medical- of my app or I
can select similar apps, you know, apps are tagged dissimilar, so there on the
side of - the side menu of you have similar apps in the section, or
competitor apps or I just do based on the app. So, if I go similar here and I
say I want to retrieve 30 keywords click on that, it will give me a
list of keywords here and I could copy them to the clipboard if I wanted to go
into iTunes or I can click tap on any one of these and see the score of them.
So just like that. Now again, one of my big complaints about Sensor
Tower and Mobile Action was they were too complicated. This also is
complicated. You might get some use out of it, you might not.
Like I said, this is something we used internally and trying to think whether
or not we should release it. Because we're probably need a lot of
documentation, we need to add that we need to do or might be something you
might just be able to pick up right away. So you know, check that out.
So that's another thing. Another really cool one,
more useful I think, is just to do a search. You do let's say- based on
iTunes, I want to check on a lots of keyword suggestions.I type in a seed
keyword here, so I go, umm- let's go with those two gems again,effectually. That's
we have to hit enter so I could type say gems and I wonder Chinese, why not.
So I do 30, let's do 50. So when I'm thinking of new keywords, you know I
might know a few of them, but it might be something I don't think about. I'll
put this in here and come back with some other things.
In this host peasants library, sometimes you get stuff that makes sense, sometimes
you don't. So app gain features if a fun Facebook play puzzles whatever. Terms
Privacy Policy is amazing Mandarin so I sue Chinese because I think the gems is
throwing it off here so I could do a restaurant's Mandarin takeout
subscription period. So yeah, you know different types of things, so then
finally we have the visibility. If you want to check to see how your app is
doing, our how certain app is doing, you could just go to the app store and look
based on one, but let's just go here but continue with your spy, and we see
that it's not right at the moment. It's not included in any categories. It's not
ranked in any categories and it's not ranked globally, at least not in iTunes.
But it does for the term Ear Spy ranks first I would hope so.
For ear ranks 12th, for spy ranks, fourth on iTunes. Not you know, it's much better
on Google Play, for supers 102, so you know this kind of stuff could be
very interesting. Let's go over to Google Play here, to visibility again, you
just type in Ear Spy again, it's a few- few quirks here and there's so
many copycats. Alright, so I'll do that there and like I said Google Play just
takes a lot longer here. Okay, so that took about 20 seconds, so I did stopped the
the video there for a second, so here you can see if I type in
the visibility on Ear Spy on Google Play, I can see it's number 95 within
the category, that's the US category, is zero globally, ranked number one for Ear
Spy, number one for ear, number one for spy. This is all the US markets reviews,
use ear spy all that kind of stuff. Anyway, I'm not saying the tool is
perfect. I'm just saying it's something that we use, I thought I put it out there.
We're not charging for it. If you might find some use out of it ,you might not
You know, you might find it more confusing than using Sensor Tower or
Mobile Action or one of the many others that are out there. But we thought, we
would just help out on our side to put something out there and hopefully
it helps up. And yeah, if you notice anything wrong with it, you
let us know because you know we'd like to get this perfect. Ideally, we'd
like to see something we could offer to our clients as well, just as it as an
add-on on a bonus- as a bonus and that kind of stuff. So anyway, that's it for
today. I'll talk to you, guys, tomorrow!