I paid 5 designers to design the same logo.
Let's see what they did.
Okay, so Fiverr have come to me and asked if I would take part in the Fiverr challenge
which is where I basically have a $1000 to spend on Fiverr.
I get to choose different designers and basically
get them to design a logo.
So I thought it would be really fun and interesting and
insightful to see what would happen if I was to get 5
designers from different price points, all the way from $40 to
something like $500 and see the differences between the same logo brief that I give to them.
Now be warned.
This brief is very short, and it was intentionally short
to leave it kind of vague so they can have a bit more creative expression in their work.
So Mindscape, a guided meditation app primarily with
additional zen music features calming sounds to help you focus.
And gentle wake up alarm. This is a fake app, by the way.
But there are similar ones online.
I'd like you to create a logo for the above company, Mindscape.
It's an app so the logo would need to be appropriate for an app icon.
So that's a big one.
The logo would also have to work while outside of the App Store.
As the idea would be to use it as the main on a website for Mindscape.
So basically, I've told the design is that this logo is
about creating an app, but it's also a website that will work standalone on as well.
So the logo has to work really well in the app for the App Store
and really well online.
So it have to have basically a type of graphic element to it as well
For it to work online and for it to be easily distinguished and branded.
This is my thought process going into it.
Marioland let's have a look at your work.
So Marioland sent all these.
So we're going to look through a couple of them.
We're going to first look through this one here.
So this is Mindscape.
His first sort of look and there wasn't much of an explanation with this.
I made a few options
For you to look at. Most of the ideas play on M or M S
with relaxing of zen elements.
I can definitely see how the M is in there with the mountains
which is cleverly done.
And it is very Zen.
But I think, in my opinion, it's a bit too cliche for the market
That we're going with because you haven't looked at the app. Aside to it
But yes, the logo does work, and it is really pretty and very Zen.
The second version that he gave was this one here, which is
this really kind of like futuristic look.
And I kinda like this one, because it is
You can see the M in there as well.
It's a bit more modern if it, with the brief ever so slightly more
Another one from Marioland. Let's have a look.
He's given us a lot of different concepts here
Actually, which is very nice to see all these different ideas.
And it's a M and an S all together, creating this sort of
human that is meditating cross-legged, which I really think
I really like that one.
I think it's very clever, geometric as well.
I think you could have like, cleaned up some of the lines here
when you doing it, maybe use the pen tool and just make it
so it's just ever so slightly more precise.
But the idea was there, and the actual typefaces worked quite well with it.
I think you could have maybe gone in a different direction with the typeface.
But the icon, the logo itself, looks pretty good.
I ended up choosing though. This version here, but I asked him
in the actual response, I said this, thanks for the concept
Concept 2 would work the best for the app icon.
I would love to see what you can do without the birds so we can
get rid of any details that would be visible inside the small app icon
And I said, increase the tracking in the logotype as well.
I physically told him what to do.
I told Mario what to do with this.
And this is what he came up with.
So it looks miles better icon.
Now the only problem with this logotype here is that
The tracking is being tracked so much that kerned anymore.
So you have my go ahead and kern it a bit.
So it's a bit more together.
You can see the C and the A are just way too far apart there.
But that icon there for $40. $40 is what Mario charge for this.
which is insane, $40
You get what you give in.
You know, it's amazing.
You're all these different ideas and concept.
Okay, so number 2 will go for this guy called Kfalldesigns.
And this one cost me $70.
So this is a $70 logo design and it came up with concepts as well.
So I gave him the same exact brief answered the questions
that they wanted.
And here is the first look at the logo concept.
So we've got it here.
We got Mindscape in this.
Again, very cliche look of these leafs that you use with someone you know,
literally meditating in the middle of it, which isn't a bad thing.
It's just very cliche, and it might not fit well in an icon.
Well, scroll down
Some of these are very similar to this.
This is like a music note in it.
I'm not too sure why there's a music note in that.
But there you go, and you sort of stayed within the bounds of these sort of leafs.
But the one that caught my attention was this one down here.
Because it was in an app icon, and I could see it worked.
But the leafs are sort of sticking outside of it,
which doesn't work within the bounds of app icon.
So I asked for to choose that app icon and to go ahead
and change a few things about it with the depth and the colors.
And this is what she did.
She created a more flat look because there's too much going on
in the middle of the first one.
And there you go, she's done it.
But the problem there is that it just looks
She just got rid of all of the lines, which is not what I was trying to explain.
For $70 it matches the brief really.
Wow, the colors are teal, which aren't boring.
They're very calm and nice. They breathe an ocean of freshness to you
when you look at it.
So I like the typography as well.
It works.
So that was Kfalldesigns at $70.
The next one is A6designs at $135
You know, it doesn't sound like much.
So I wasn't expecting a lot.
But then I got this.
I first open up a PDF with this shown to me, which is obviously the logo
which looks really cool.
And I'm like, wow, there's a mind and M and then S and therefore Mindscape.
And there's a landscape was someone sat on it, which shows me instantly
that this guy's instantly grabbed the attention
of what we're talking about.
So he's grabbing me with the idea that I gave to him, which is good.
He's presenting it. Then not only does he just present the work
just like give me the logo.
He actually shows me what he did.
And it shows this is the mark construction and we see
the meditation plus the M.
And he's highlighting it for us, as you can see here the M plus
the three-piece zen, which is that those rocks I was talking about create this.
But not only that, he shows the grid setup as well, which is huge.
It shows you how we designed it, and it gives you a bit more appreciation to the process.
And then he's also done it in negative shapes, and
He's gone ahead and basically giving me the actual typeface that
we should be using for it as well by just putting it there.
Even here, he's showing us that changing the original type
lining the height of the letters applied visual kerning
Kern thing the end points in order to create a visual balance
when using combination with the mark
So not only did he create the map, he actually modified a logotypes.
He basically created a custom logo type to fit with the mark
to make it work correctly.
And this is what we got. For $135 that is awesome but
it doesn't stop there.
He goes ahead and gives me this, which is the app icon.
It shows that it works with in there with the grids.
And it's also got the different sizing to prove that it works
in different app stores and apps and fav cons.
Then it gives from promotional posters here as well.
He also shows some t-shirt designs. Like I'm actually blown away
$135 this is insane.
So that was A6design for $135. They're only
getting better and better from now.
So the next one is from Logo Business at $295. So you can see here
on his first look.
He gives me this here, and this shows me what he's been doing.
And it's in low quality, mind you, because obviously
You don't need to be in high quality.
But I did give some feedback to this. Because this is the logo here.
As you can see, it looks nice.
I like the way that he's gone in a different approach
which is to do with more of like a medallion look.
And he went really focused into the idea of an app icon.
But not only that, it shows the working here on the side as well
creating symmetry and balance, which he's really gone on the zen part of this.
Now I like this. But said to him, I really like the form
The colors seem to be slightly on the feminine side, maybe
A change from baby blue to some more bit less desaturated.
And in the end, we got this one here.
So we got these different color combinations here with
the little yellow pips, which is very clever to do, because
It gives you that idea of the brand.
It gives you something to market as the brand.
Make it logotype something that works standalone.
And we've got these different color combinations.
So when I asked him if he could change the color of it
Because I kind of like the logo, it's really good.
He changed it. You know and I like it.
I think the only thing I don't like is the amount of detail inside it.
If you have more details on the logo, especially something like this
it doesn't work as well as something as reducing it down.
But at the same time, it's very difficult to do, because
you've got to work within the app icon as well.
And then here we go.
Here's the final one that he gave, because I chose my color.
He's shown me in its full color capabilities.
He's also showing me down here, the one in the negative and they both work like a cham.
I like them.
The only gripe I would have this is when presenting the icon
maybe bring the icon down a little bit.
So it fits in the same realm as the typography.
So here's the last designer.
And this is Danovega who might I remind you has designed
everything on here from the same brief.
And he costs $450 so by now I spent like basically $1000 on the platform.
So I give him the same brief and the same everything.
And this is what he comes up with.
You see this, Mindscape.
He created this when I first looked it
I was like, that is crazy amount of depth inside of an app icon
which always works.
If you ever look at a good app icon that does well
It either really 2D design very well
or it's got a bit of depth to it
Something that can work in an app which I thought this is insane.
Probably a bit too sleepy.
It looks too much like a sleeping app because of the color tone
As it could you try and brighten it up or make it
You know, a bit more saturated.
So it doesn't look like a sleeping app.
He also created ones like this over here, which I like as well.
But it seemed a bit too zen for me.
This one here kind of looks like an aeroplane, so
I didn't want to go for it.
But I did like the concept. Again all of them were really good.
After I telling them that I needed, the color changed ever so slightly
He comes ahead and it gives me five different
revisions of this different choices.
And also, it changes the typeface, which I also asked for.
Again, this one's good, but it does seem more sleepy
which isn't something that I wanted.
But the app icon works really well.
It would look awesome in new morphic design, and that it's insane.
The amount of depth and detail. He is actually inverted the
shadows and everything from the other way to give it more of an illusion of awake.
I think it looks more like morning to me now.
So the one thing that I'm asking myself during this possess
is whether their logo fits? Is it appropriate?
So does it match the goals and the brief that I've set, and
does it work in an app?
Does it fit?
Is it large enough?
Does it compete with other app icons and designs out there?
And of course, this one definitely does.
So at $450 to get all of that work in just a few days
without having too much conversation, which is pretty insane.
So guys, there you go.
There you have it.
Those are like the 5 designers who I gave the same brife
To design the same thing basically but
In different ways, all the way from $40 to 550 in the total of me
spending $1000 to do this, which is pretty insane.
If you'd like to learn a bit more about Fiverr and all of the
different designers that I featured today then click the link down below.
They will be featured that link, click on it, check them out
see their work and check out Fiverr while you're at it.
It's an amazing place to get really affordable services for your business
But if you'd like to, you can go ahead and do your own gigs
on Fiverr if you wanted to.
If you're a logo designer, someone who wants to share the
love of creating or just gaining experience
in the design industry then Fiverr is a good place to go.
So let me know what you think in the comments below, and
I'll catch you guys in the next video.
Don't forget to like, comment and subscribe.
See you next week or the next video.
Goodbye.