why exactly did the police in mumbai india ban this logo design it's an interesting
story that leaves me asking some serious questions about law and society as a whole
so yeah we're heading off to india today and i know a lot of my viewers are from india so a
big hello to you guys for this video excuse my pronunciation of this and i'm surely going to
butcher it but there is a pretty big fashion ecommerce company in india called miranda
the company was founded in 2007 and was bought out in 2014 by a larger company and ever since
then they've grown to become a big name in the fashion and shopping sector within india
if you take a look at their website nothing suggests anything negative or untoward what is
the big fuss that surrounded this company and why were police and activists involved with this brand
well here's the short answer their logo this logo seemingly existed with no real complaints
for the longest time but that all changed in early 2021. is there anything that you
personally can see wrong with this logo and do you know why it might cause some controversy
as designers we should know that logo designs can be very symbolic their shapes
and connotations can express certain things to the public and society when they interact with
the design but of course that's one of the main reasons for logos in the first place
but there was one person in particular who really did not like this logo design somebody by the name
naz patel who happens to be the founder of an ngo called the avesta foundation to say that she had
a problem with the design is an understatement in fact she had some serious issues with the design
up to the point where she ended up contacting the cyber police based in mumbai now she claimed
that the logo was discriminating to women and it resembled that of a naked body it's one of the
situations where once you see it it can never be unseen people and designers alike to voice
their opinions on twitter and they made light of the situation as people tend to do online but nas
patel wasn't laughing she was going to take the situation the whole nine yards and run with it
to quote dcp rashmi of the cyber crime department in mumbai we found that the logo was offensive in
nature for women following the complaint from mrs patel we sent an email to merinda and their
officials came and met with us the official said they will change the logo in a month's time so it
seems that at first word from the cyber police the brand decided to comply and agreed to change their
logo design in a single month did they end up keeping their word and did the logo get a redesign
it sure did and the new design is essentially the same logo with a swap around of the color layout
like i said before once you've seen the original design you pretty much can't unsee it
every time i and i'm sure many people will look at this logo we're always going to remember the
original one there are a handful of logo designs that sort of have innuendos designed into them
i'm sure you've seen lots of these designs online already at some point though surely
the designers of these logos realize that you know some people might see certain things within
them and thus the logo would send out the wrong message so to speak most of these designs were
for small independent businesses however the merinda logo is a very high profile situation
i think the design is less obvious than some of these terrible designs here but it's easy to
see why people might get the wrong impression from it the question i have though relates to
what happened in this whole situation the real thing here is that somebody was able to contact
the police and then get them to change a brand's identity in some way the line between legal and
illegal or wrong and right is a blurry one in this situation i'm not here saying the logo is good or
bad i'm just wondering what kind of legal grounds the brand has not to change their design i assume
the situation was creating a lot of negativity online for them so they had pretty much no choice
other than to change it via thanks to inviter elements for sponsoring today's video
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you