So, I had this article forwarded to me the other day about an entrepreneur that spends
a $160,000 plus in one year on clothing and he's able to show how he got a $700,000 return
on that investment.
In today's video, I'm going to examine exactly what he did how we could have done it better.
I'm going to give you my thoughts on why this worked for this entrepreneur, but most importantly
I'm going to give you information so that you can use clothing to get what you want
out of life.
So, I'm going to start this video off by laying out some of the facts.
The guy in question, his name is Neil Patel.
You can go look him up.
I've known about Neil for almost ten years.
The guy is deadly smart, he's a conversions expert.
He owns multiple websites.
He came out of the Southern California area.
He's of Indian descent and he is just a smart guy.
I've met many people that know him.
I haven't met him in person, but I can say he's one of those people that I look to
for information.
So, when I see that in one year he spent $162,301.42 and he was able to show how he got a return
or basically he was able to make an additional $692,500.
I -- my ears perked up so what he did is he had been tracking every meeting he was going
into selling his services.
And this guy charges a lot and he was only closing 25% of meetings.
Now, that was still pretty good from what he thought because he's getting, you know,
paid very well he's a multi-millionaire.
But, what he noticed and in the article he talks about this, he was able to increase
his close rates from 25% to 40% when he started dressing the part.
And he talks about, you know, you should always dressed okay.
But, when he started actually going in, these are the companies he bought clothing from.
He went to Tom Ford, Dolce and Gabbana, and Burberry.
That's where he -- and he says a I bought pretty much conservative clothing, I didn't
get anything outlandish.
So, we're talking blacks were talking grays we're talking white.
Overall, blue -- maybe some blues in there, but really conservative, you know, nothing
outlandish until you get up close and you notice it's of great quality.
The fit was spot-on, he worked with the local tailors.
And he just talks about how he spent all this money at these name-brand places and instantly
he started to see that when he would go into these meetings people took him more seriously.
That's key.
But, here's a guy that clearly says you know I don't like I don't really care about clothing,
I care about it as a tool, but I went out and he took an extreme view.
And that's where this article gets interesting.
So, not everyone I know and many of you guys will say, well, Antonio I'm never going to
be able to spend $160,000 I can't even spend $20,000, I can't spend $10,000.
And that's what I love about this is that he actually repeated this experiment.
Now, in this case this guy Mike went out and spent $10,000 on his wardrobe and Mike immediately
when he was going to these networking events and this guy was smart he'd already been in
business, but he noticed he started getting people coming up to him versus him having
to try to sell other people on who he was and how he could help them with their business
in sales.
Mike was able to attest that, yes, this did work.
And then, the article and I'm going to link to a down the description, it starts getting
crazy because Mike apparently then went off and bought a Lamborghini.
He goes around driving the Lamborghini takes a couple pictures next thing you know he's
got people who follow him on social media wanting to do business with him.
The thing is and I know that most of us can't afford, I'm not going to go out and spend
$160,000 on clothing.
I'm not going to go out and I'm not going to buy a Lamborghini, but what I am wanting
to bring your attention is that this is real.
When you have the courage to be the best-dressed you, to stand out in your industry to be the
man that you know yourself to be and not be afraid of a little bit extra attention especially
when it's good attention, opportunity comes your way.
If you're in sales, if you're a doctor, if you're running a non-profit, whatever, if
you are a master electrician, get a uniform.
I'm not talking about suits here.
I'm simply using clothing to send the message you want to send.
Guys that's it.
Have little bit of fun with this video.
Let me know if you like it in the comments and most importantly I want to hear your stories.
I want to see other articles where you're finding that people not in our industry are
talking about how this actually has an effect.
That's it guys.
I'll see you later.