TOGETHER AT THE 5 WITS COMPANY.
NICOLE ESTAPHAN HAS MORE.
♪ NICOLE: WE ARE HERE INSIDE THE FIVE WITH EXPERIENCE IN FOXBORO.
HE WANTED TO SEE JUST HOW HARD IT WAS.
TO HELP OTHERS DO THAT, WE INVITED SOME OF OUR FRIENDS.
WE ARE READY TO GO, STEPPING INTO OUR ROLES AS SECRET AGENTS.
>> SO MANY EXCITED SHOPPERS TODAY.
NICOLE: WE SOON FOUND OUT THIS ROOM IS A BUG TO ROOM -- BUGGED ROOM.
TO MOVE FORWARD, WE HAVE TO FIND THEM AND DISABLE THEM.
AFTER SOME SERIOUS TEAMWORK -- >> DID YOU FIND ANOTHER BUG?
NICOLE: GOOD JOB.
WE’RE SUCCESSFULLY MOVING ON.
INSIDE A CREAKING ELEVATOR, THE DOORS OPEN TO OUR NEXT CHALLENGE.
AVOID THE LASERS.
I AM TOO OLD TO BEEN THIS LOW.
>> SHE IS TOO LOLD.
NICOLE: I FEEL LIKE SPIDERMAN.
WE SOON FIND OUT HOW PUZZLING THIS IS.
>> TURN ON THE AIR CURRENTS.
NICOLE: WHILE SOME OF US BASED OUR -- ACED OUR CHALLENGE, OTHERS -- >> IT IS BROKEN.
NICOLE: CRAWLING THROUGH A MAZE OF ROOMS.
SOLVING PUZZLE AFTER PUZZLE.
DOING OUR BEST TO CONQUER THIS MISSION.
♪ [CHEERING] NICOLE: THE POINT HERE GOES TO THE LADIES THAT THIS CHALLENGE IS NOT OVER JUST YET.
>> EVERYONE KNOWS HOW TO DESIGN THIS IN CASE OF AN EMERGENCY?
NICOLE: DISARM THE BOMB.
BEFORE WE TELL YOU HOW THIS ENDS, LET US TAKE YOU BACK TO WHERE IT ALL BEGAN.
IN AN UNLIKELY PLACE, THE BACK OF A PARKING LOT, YOU WILL FIND THE INTER-WORKINGS OF ONE OF THE MOST FUN JOBS IN ENGLAND.
>> IT IS FUN.
PLAYING FOR A LIVING.
NICOLE: MATTHEW, CREATIVE AND PRESIDENT OF FIVE WITS.
HE GRADUATED FROM M.I.T. AND TOOK HIS ENGINEERING SKILLS TO DISNEY WORLD.
AFTER SPENDING TWO YEARS DESIGNING ANIMAL KINGDOM LODGE, HE WANTED TO BRING A PIECE OF THIS HAPPY PLACE NORTH.
>> IT SEEMED STRANGE THAT YOU HAD TO FLY TO ORLANDO -- THE QUESTION WAS, COULD WE BUILD THIS POCKET-SIZE?
COULD WE SHRINK IT DOWN TO A STOREFRONT?
NICOLE: IN 2004, HIS DREAM CAME TO FRUITION.
15 YEARS LATER, FIVE WITS NOW HAS SEVEN LOCATIONS IN FOUR STATES AND 150 EMPLOYEES.
MANY WHO WORK IN THE NORWOOD PRODUCTION FACILITY.
>> OUR CREATIVE PROCESS IS A FUNNEL.
EVERYONE BRAINSTORMS INDIVIDUAL GAME IDEAS.
WE SORT TO A MORE NARROW LIST.
NICOLE: PROTO-TYPES BUILT IN THE FACILITY’S WORKSHOP WHERE LARGER-THAN-LIFE PROPS SET THE STAGE FOR YOU TO ENTER THIS INTERACTIVE WORLD.
NOTHING LEAVES FOR FINAL PRODUCTION WITHOUT BEING PAINSTAKINGLY TESTED.
>> WE ARE PLAY TESTING AMONG OURSELVES AND BRINGING IN POTENTIAL CUSTOMERS.
WE CONTINUE TO REFINE UNTIL WE HAVE A WINNER.
THIS IS AN AZTEC TEMPLE.
>> THIS IS A FIVE FOOT WIDE RIGHT 10 FOOT LONG TABLE WITH IT AND PEWTER CONTROLLED -- WITH A COMPUTER-CONTROLLED CUTTER.
TECHNOLOGY IS REGULATING THE FLOW SO AS YOU ARE GOING THROUGH, IF YOUR GROUP IS STRUGGLING, IT WILL MAKE ADJUSTMENTS AND IF YOUR GROUP IS KILLING IT, THE ADVENTURES GET
HARDER.
NICOLE: SPEAKING OF A STRUGGLING, BACK TO OUR TEAM ADVENTURE.
>> YOU KNOW HOW TO DESIGN THIS?
-- DISARM THIS?
NICOLE: WE FINALLY ANSWERED THE QUESTION.
I DISABLED MINE.
TEARS OF DEFEAT.
IF WE COULD JUST FIGURE OUT HOW TO POWER OF THIS BUNKER, WE MAY STILL HAVE A SHOT.
THIS IS SIX MOLDS.
IF WE COULD JUST -- >> ARE THE NUMBERS SUPPOSED TO BE IN ORDER?
♪ >> LOOKS LIKE MY DAUGHTER’S BEDROOM.
NICOLE: WE FAILED TO PREVENT THIS EXPLOSION BUT THE FIVE WITS EXPERIENCE IS NOT JUST ABOUT WINNING.
[CHEERS AND APPLAUSE] NICOLE: IT WAS A LOT OF FUN.
A GOOD TEAM BONDING EXPERIENCE.
IT WAS CHALLENGING AS YOU JUST SAW, ALSO ENTERTAINING BUT GREAT FOR A GROUP OF FRIENDS.
ANTHONY: AS GAMERS, WE MAKE EXCELLENT TEAMMATES.
THE BEST THING IS THAT IT IS NOT A ONE-TIME EXPERIENCE BECAUSE THE GAME CAN CONSTANTLY BE CHANGING DEPENDING ON THE SKILL LEVEL OF THE TEAM.
THEY MANAGE THAT IN THE CONTROL ROOM.
SHAY