- If you have an e-commerce site,
wouldn't be great to know a cool new strategy
to get more traffic?
Hey everyone, I'm Neil Patel.
And today I'm going to break down how
to increase your traffic and sales from Google
with WooCommerce and with Google ads.
(upbeat music)
WooCommerce facilitated over $20 billion in sales in 2020,
according to Matt Mullenweg in the State of the Word 2020.
WooCommerce is the most popular
open source e-commerce platform,
and a top choice for WordPress users.
Plugins are part of the success
with WooCommerce store owners,
reaching shoppers and driving sales.
There are over 700 extensions
on the official WooCommerce.com Marketplace
and more on wordpress.org.
Today, I'm going to show you how to drive more traffic
and sales to your WooCommerce stores using just one plugin.
But before we get started,
I want to let you know that today's video
is sponsored by Google.
According to Datanyze, WooCommerce powers over 27%
of all online stores,
the highest market share of e-commerce.
While these are all great aspects of this platform,
how can an e-commerce business drive even more traffic
and sales to their WooCommerce store?
We all know that Google is a leading traffic source.
Whether you're looking at organic SEO or paid ads,
Google just drives a boatload of traffic.
A recent report by catalyst digital shows that 50%
of all shoppers discover new products or brands on Google,
which is a huge opportunity.
Google provides highly targeted traffic,
with millions of shoppers worldwide,
ready to discover and buy your e-commerce products.
As an e-commerce site owner, there are a couple of options
to acquire free traffic from Google.
And when I mean free, I really do mean free as well as paid.
A great way to get traffic from Google,
is through this WooCommerce Google's Listing & Ads,
is the official extension built by WooCommerce.
And it basically allows you to sync your store with Google,
to list products on their platform.
The way you're able to do this is by uploading your products
and store data to Google,
which allows you to sync automatically with their platform
and all the services it offers,
whether it's for free or paid ads,
you can track your product's performance from just one place
in your dashboard.
If you're looking for free traffic,
there are unpaid product search results
that show up in places like Google Shopping tabs,
Google Search, and Google Images.
When you submit your products through
Google's Listings & Ads,
this usually happens automatically depending
on your settings.
The key thing to remember is that,
the richer the product data that you submit,
the better chances of getting your product showcased.
So make sure you go in depth.
If you want the extra boost of highly targeted traffic,
then you may want to start running a Smart Shopping Campaign,
which you can do directly within the
Google Listings & Ads integration.
With Smart Shopping Campaigns,
you can reach people across Google's networks,
including YouTube, Gmail, Google Search,
and even the Google Display Network.
All you have to do is sync up your products
and set a daily budget.
Google will literally take care of the rest
and optimize your campaign to display your products
in the best time and places to shoppers.
Now, WooCommerce has a new plugin
that allows you to sync your WooCommerce store
to Google Listings & Ads as pretty much automatically.
The plugin is free, and all you have
to do to get started is download WooCommerce
Google Listing & Ads extension.
I'm sharing the link in the description below
to make it easy for you to download it.
You'll also receive $150 in ad credit,
when you create your Google ads account.
Google Listing & Ads will not only give you the chance
to get free traffic from Google,
but it'll also give you the opportunity
to tap into Google's Smart Shopping Campaigns.
The best part you only pay when people click on your ad,
you can get your products in front of qualified shoppers
and adjust your budget anytime.
This is a great way to boost your traffic
and sales with paid ads.
You can focus on your store while Google's technology will,
automatically helps find shoppers who are more likely
to spend more money.
Here's a bonus tip.
A great way to optimize for these campaigns is
to allow for a two week minimum learning period,
without making changes to your campaign,
Google will optimize your campaign and choose the best time
and the best place to show your products to shoppers.
You just have to be patient, give them time.
There you have it, now you know the easiest way
to get traffic from Google with WooCommerce.