- But the other concern I just had
is just about the social unrest
compounded with the economic turmoil that's happening,
and just because no one's really seen
this kind of pandemic before.
Right now this is actually an incredible opportunity
for us to do our work.
We're the digital dose of humanity.
Right now the world needs
as much fucking humanity as possible
because everyone's scared of each other.
And you have, you know, one interesting thing
about this virus is that it's not racist,
it's not classist, and it doesn't give a shit about
any political point of view you have, it just spreads.
And in that sense, it reminds us of
the human-ness of us all.
And I think, we're The Skin Deep,
we've always been about capturing the humanity
between us all and amplifying that, right?
And being able to do that so that you're not
locked into your physical proximity.
You're able to see conversations
of other relationships from around the world
that you wouldn't have access to otherwise, right?
And right now what people, because what I think
is going to happen is just for the next 30 to 90 days,
we're just going to have kind of like a winter
where people are just going to move around this.
It's going to be like a block party without the party.
People are just going to be at home as much as possible,
going to the supermarket when they need to,
and most people are going to be limiting their movements.
And when they socialize or socialize with
three, four, five people, it's not going to be 100 people.
The socialization is going to limit down,
it's actually like going back to 150 years
where people are spending more time in small groups
at home around the fireplace.
I think that's what we're going to see, I mean,
for the majority, I think people are just limiting
their movements and their interactions
and I think that's an important opportunity for us
to offer what we have, right?
People are at home most of the time
and they want to feel connection to other human beings,
they can watch our videos, right?
They can see the other card, they can play the card games
with the people who are around them.
I mean, I'm in Mexico.
You know, Mexico, everyone hugs everyone.
And Ikavi's brother, they had two friends
that literally landed from Germany two days ago,
and I didn't want to hug, I didn't hug them,
and everyone hugs in Mexico and it's weird,
you're not, you know...
They haven't gotten to hear the message in Mexico yet,
but everyone hugs, everyone touches,
and that's going to happen a lot less.
People are going to start feeling more distanced
and worried of other people,
and the humanity of us, we could start losing that.
And we're uniquely suited,
the work we've been doing for the last five years,
and now, in my opinion, we've got to do our work even more.
How do we take this, what's happening now,
and how do we capitalize on that energy for something good
to remind us of the humanity that's in us?
And we have that content, right?
We have that message, that's what we do.
We have the card game that does it.
We have an app that's coming out that's going to enable it,
so I think this is a wonderful opportunity for us
to really put forward our story
and really put forward the value that we have.
Forget our story, the value that we have,
the value and the digital dose of humanity that we create.
I think it's important to see people
but you don't want to lose that human connection,
but that's also what I'm saying is us offering that.
That they'll get it from people in life that you meet,
but also they can get it from our content,
from our story telling.
We have to take this energy and really do our best
to contribute so that it doesn't fall into more fear
and more pain and more paranoia, and more social distancing.