- I'm gonna give you three reasons
why you might be losing subscribers
and we're starting right now.
(hip hop music)
What is going on?
My name is Nick, welcome to another video.
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With that out of the way,
there are a few different things
that could cause you to lose subscribers.
That's what we're gonna talk about.
The very first thing that some people are aware of,
some people are not aware of,
so I gotta mention it,
YouTube purges.
Sometimes you'll see a huge drop in subscriber count,
sometimes you won't see any drop at all
but you'll notice a lot of other people
complaining about it.
And when that happens,
you'll think to yourself,
woo I dodged that bullet this time around.
But yeah, that's one of the things
is the YouTube purge.
Basically what it is
is they go in and they delete dormant accounts.
They delete accounts that are known as spam accounts.
They delete accounts that people have set up
for the sake of going around
and running a subscriber service or something like that
and unsubscribing to people.
For whatever the reason is,
they delete a bunch of accounts
and it can have an effect on your subscriber numbers.
And I would love to know from you,
what causes you to unsubscribe from a YouTube channel?
Let me know down on the comments below
so I know not to do that.
The second reason is
you are not making content
that the people that subscribe
to your channel for your content
are expecting to see.
It can affect all of us.
Sometimes, I'm right on point
and I'm making everything exactly the way
that you are wanting to see it.
And other times,
you know I go through a nice handful of videos
to where I'm sharing information
that doesn't really apply to you
or maybe it's a subarea of YouTube,
like live streaming, for example.
Some people care about live streaming
and a lot of people don't.
So when I upload videos about OBS,
that alienates a lot of people.
When I upload videos about live streaming in general,
that alienates a lot of people.
And even when I was doing my 30K by May live stream push,
the live streams, because of the length of them,
those also don't fit into the viewing schedules
of a lot of people.
And I understand that.
So when I uploaded, or not uploaded,
but when I went live a handful of times,
that had a negative effect on my channel
because it wasn't a perfect fit
for the majority of the people
that are watching my videos.
And because of that,
when the notifications went out,
people weren't clicking on them.
People weren't coming in to view me
because they just watched the live stream yesterday.
And then when all of those videos
are being pushed around YouTube via the browse features
where people would normally click on them
because it's something that pertains to
the topics that they're interested in,
they wouldn't click on them because
it's not something that they're directly interested in.
And then a series of videos like that
has an overall effect on my channel.
And don't get me wrong,
I'm not complaining about how the channel is going,
I'm just trying to illustrate how
when you make topics that aren't an exact fit
for the people that subscribed to your channel originally,
sometimes you're gonna suffer for it.
Be it in your view counts
or be it in your subscriber count
because let's say that you start a channel about gaming.
And in this example, you're playing a particular game.
We'll go ahead and say, GTA5.
All of the people that subscribe to you
for the first six months of your channel,
you're playing GTA5 games.
But then you say, you know what
I'm gonna start playing some Battlefront.
Well even though there's a lot of people
that like Battlefront,
your subscribers are there for GTA
and those people, all of those people,
may not crossover too well
and they may not like your Battlefront content
and they might bail on you.
Another reason you might be
losing subscribers is inconsistency.
Here's what I mean by that.
If you have a considerable period of time
where you're uploading videos on a regular basis,
so let's say, every Monday.
And then all of a sudden
you start uploading your videos on Thursday
or you just don't upload for a few weeks
or even a month
or you start uploading every other week
because you're too busy with life
to upload to your YouTube channel,
which is okay.
That sort of thing can also cause a subscriber drop
because if you're not uploading as much
and the people don't see your content as much
when they're going through their subscriber list,
they might unsubscribe from you
because you're not putting out as much content
as they would like to consume.
Or there are just other creators
that they would prefer to watch
because they're more familiar with them
because they upload content more regularly.
I've always had trouble saying regularly.
I don't know why,
it's just kind of like a tongue twister for me.
How about you?
Alright, brain, come on back on track.
And of course, a very important bonus reason
that people might be unsubscribing to your channel
is you've changed something in your format,
you've changed how you're presenting your videos.
You're changing something about your videos.
Maybe you changed your style.
Maybe you changed how you talk to the camera.
Maybe you've become a snob.
Whatever it happens to be,
those types of things can also cause a drop in subscribers.
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so you don't miss anything.
Thank you so much for watching.
I'll see you next time.