- Hello everyone, it's Neil Patel here.
And we're here for another Q and A Thursday video.
I'm here with Adam from Viewership.
- Hey, everyone.
- And today we're gonna be answering
one of your questions.
- So, we've been getting a ton of questions
from all of you about Shopify.
So, I just grabbed one of them.
Please again, leave those comments.
We love to read through them.
We're reading every single one of them.
This one's from Abul,
"Neil Patel I have a Shopify store.
"But I don't know which things
"I should write a blog,
"and which things I should make videos?"
But really, I think everyone
wants just your opinion on Shopify in general.
- So, today let's discuss how to grow
your Shopify store using content marketing.
The question about video or text based content.
It's not hey, should you create videos,
or text, or both.
It's what are you comfortable with?
For example, Adam here prefers video.
- For sure.
- Why do you prefer video?
- 'Cause it's easy.
And I don't really like writing personally.
- But for you, you're naturally better at video.
- For sure.
- And it goes with your personality.
- Yep.
- For me although I'm doing video.
I'm probably better at content than video.
And I'm doing okay with video.
But I've been doing content for over 10 years.
And yes, I'm getting better, and better
at video, but I started with content.
I have way more experience.
So in general, you want to look
at what you think you're naturally better at.
And you want to first start focusing on that.
- Right.
- [Neil] So, it could be video.
It could be audio.
It could be text based content.
You pick.
It could even be visual infographics.
- [Adam] For sure.
- And with your Shopify store,
ideally most of you guys are like,
"Oh, what kind of products should we sell?
"How many?"
You should start off with one product.
For example there is this lady that I met in New York.
I was at one of Chris Winfield's dinners.
And she was breaking down how she does six figures
a month on Shopify.
I was like, "How many products do you sell?"
She said, "One."
"What product do you sell?"
She responded with, "I make women's shoes comfortable."
I'm like, "What do you mean?"
- Wow.
- She's like, kind of like,
those Dr. Scholl, insoles.
And that way when you step in your high heels,
it's more comfortable.
And I was like, "Wait, wait, wait.
"Why don't companies like Gucci,
"and Prada make their high heels more comfortable?"
And she told me something that was interesting.
Women in many cases, perceive high end shoes,
and the un-comfort of them to be luxurious,
and beautiful, and pretty.
I don't get that concept.
- No. - But
if that's the market, she's smart for doing that.
Because she knows that Gucci, Prada,
and all of these luxury brands
aren't going to create comfortable high heels.
So, she just created insoles
to make them really comfortable.
Did Facebook Ads.
One product.
And crushed it.
- Unreal.
- You don't need tons and tons of products
to do well on Shopify.
Start off with one.
I'm not saying you can't add more later on.
You of course want to upsells, and down sells.
What's that plugin that everyone uses,
David for the upsells on Shopify?
- [David] Upsells, um, there's one called Zipify.
- It's a OneClickUpsell by Zipify.
That will help get you more upsells
when you already have products.
If you're selling insoles for the high heels.
Your upsell could be buy three of them at a discount.
Or something like that.
Now the point I'm trying to get.
Is the reason you want to start off with one product.
When you start off with one product.
Or even if you already have tons.
Focus on one.
And create your blog and marketing content
around that one product.
- Right.
- For example, if it's the insoles
to make shoes more comfortable.
You can talk about how to cut the insoles.
How to make them more comfortable.
What kind of insole do you need ideally for your shoes.
I don't know much about high heels.
But some could be higher.
Some could be less.
How, is it healthy to walk in high heels
for eight hours a day?
And you can do a study and talk about how people
who walk in high heels for eight hours
a day for a whole year.
This is what happens to their feet.
Versus people who only walk in high heels
none, right?
- Right.
- And you probably don't even have to do that study.
You can probably find data from all over the web
that breaks down the stats.
Compile it all together.
Make it easier to find.
Or even make it into infographic.
There's a really cool animated infographic
that talks about how fast does a cheetah run?
And in that infographic,
there's kind of like a gif,
and we'll show it here on the screen.
It shows the cheetah running.
And the cool part about that is,
you can do the same thing with your content.
Let's say you're doing the high heels.
You can show someone continually walking
with your high heels on.
So, putting that kind of content out there,
is what's gonna go viral.
You just need to get creative.
If you're not that creative of a person.
Go to buzzsumo.com.
Type in keywords within your industry.
You'll see what's hot.
But instead of just creating text based content.
Try to create infographics.
You can go to Dribbble, dribbble.com.
Or 99designs.
And you can find people to create
these infographic for a few hundred dollars.
Maybe even $50 depending on what country you live in.
All the way up to $500 if you're in the US.
Create these infographics.
You go to buzzsumo.com, find out all the people
who wrote similar content.
But you're now creating visual content.
Instead of the text based.
You're hitting up all the people
who shared that text based content
by clicking up view shares on Buzzsumo.
It gives you a list.
You're hitting up each of them.
And saying,
"Hey Adam, I know you shared this article,
"I created an infographic that shows
"all this information in a visual format.
"If you like it, feel free, and share it.
"Cheers Neil."
It's that simple.
- It's amazing.
- And if you've already shared the original,
what would you do with this one?
- Yeah, of course.
- You would share it again.
- Of course.
- And I would do the same thing with Ahrefs.
You go to Ahrefs.
You put in the original article.
You see who links to it.
"Hey Adam, I noticed you linked to this article
"that breaks down what happens to your feet
"after you walk in high heels for a year.
"I created a similar article,
"but mine's visual in an infographic format.
"Feel free, and check it out here.
"And if you think your audience will love it,
"feel free embed it within your article."
- [Adam] That's amazing.
- "Cheers, Neil."
And if you don't know how to embed your infographic.
There's plugins that allow you to embed it with ease.
I don't know what plugins work for Shopify.
But I know for Wordpress I use WP's
Embed Code Generator.
You do that, people embed it.
And you'll get more links, social shares.
And in general, you should get more E-commerce sales.
Best of luck with your E-commerce business.
Any last tips?
- No, I was just gonna say, it sounds like
the strategy's really easier
if you have less products on Shopify, right?
'Cause you're-- - So much easier.
- Content strategy is all focused--
- So much easier. - On one thing.
- Yes. - Than having
all these other things.
- And you can end up creating one product
that makes you six figures a month.
You do not need, 20, 30 products.
David here used to sell
organic solution to--
- [David] Eczema.
- Eczema.
And what were you doing in revenue during your peak?
- [David] Er, doing six figures per year.
- Six figures per year.
Just one product that helps you cure eczema
in an organic way, or get rid of eczema,
or control it.
- Right.
- That's not that bad.
You don't need 50 products to do well.
Sure, you want to expand later on.
But one product is enough.
You can use Google Trends to see how big the market is.
By typing in keywords.
Just make sure the industry that you're thinking about
is bigger than digital marketing.
And as long as that graph is bigger than that.
You're good to go.
So, that's it for this week's Q and A Thursday video.
Feel free to leave a comment if you want it answered
in next week's Q and A Thursday video.
And if you have any questions about Shopify,
and anything like that.
Leave a comment.
I'll be there to answer.
Thank you guys for watching.
Make sure you share, like,
comment, subscribe.
Appreciate everything.
If I can do anything for you guys.
Please let me know.
I'm here to help.