YouTube recently announced that it's bringing its premium subscription music
service to the UK and other territories.
Hey, this si Chia from Brand24! Welcome to the #SocialRecap - our rundown of all the
latest highlights and trends from social media and digital marketing news. So,
first up: Google has taught its Medical Brain AI how to predict a patient's risk
of mortality, discharge and readmission. Even more accurately than many hospitals.
So, by taking a wider range of patient data into consideration and then
teaching it's AI how to read that data Google's predictive algorithm has shown
higher accuracy than traditional hospital systems in terms of predicting
patient health and medical needs. So, in fact in one of its earlier studies a
hospital predicted a 9,3% risk of mortality for a patient
with breast cancer while Google's Medical Brain predicted a higher
19,9% risk. The patient sadly passed away less than 2
weeks later but as we can see the higher rate that Google predicted was more
accurate than the prediction from the hospital itself. So, a big part of why
Medical Brain has higher accuracy is because Google's AI reads all the notes
that doctors make about each patient in their emergency health records.
While many Hospital warning systems base the predictions on a smaller subset of
data. So, Google is currently exploring ways it can improve the accuracy of
Medical Brain even more. This includes voice recognition, so that doctors won't
have to manually make notes for patient files. And, while this would streamline
the medical process a great deal, it would require tremendous accuracy on the
part of Google to avoid any major disasters. If they're able to do all this
while complying with data security regulations, Medical Brain would be
making huge advancements in medical care minimizing the risk of human error.
So, next! Twitter is making Instream Video Ads available to all advertisers
from 12 different global markets. The decision to expand Instream Video Ads
was supported by data showing how all the strategy has been working for brands.
Research from Nielsen reported that Instream Video Ads
help improve ad awareness by 70%, brand awareness by 28% and even
Viewer Purchase Intent by 6%. And the benefits aren't just restricted to
brands. Video publishers on Twitter saw 60% increase in
year-over-year revenue within 2017. And 50% of Twitter's own 575 million dollar revenue
from quarter one of last year came solely from video ads which isn't really
all that surprising considering that video views in general have doubled on
Twitter in just one year. So, meanwhile Instagram wants its users to shop inside
Instagram stories and not just in feed posts. Shoppable Instagram Stories are
currently being tested by a few select brands like Adidas and Louis Vuitton. They
put shopping bag stickers by their products inside their Instagram stories
and then users can just tap on those stickers see more details about the
items. So, this move will help Instagram go from a platform that offers
inspiration, to one that's more action based where users can go to purchase
items directly or find more information about products that they're interested
in. So, you would think that Shoppable Instagram Stories would mean that the
platform wants people to spend as much time as possible inside their app but
that doesn't seem to be the case. So, Instagram doesn't want its users to
waste away too much time online, so they're looking into Daily Reminders as
part of their new Usage Insights feature. Daily Reminders will let users track and
limits the amount of time that they spend on the platform and maybe even
decrease mindless scrolling through the feed that prevents users from truly
seeing what's inside each post. And Pinterest continues to scale up or help
their users with that by introducing a Creative Specialty to their Marketing
Partners Program. The Marketing Partners Program itself is designed to help
brands create really great pins which they can then use to measure and grow
their presence on Pinterest. So, the new creative specialty provides access to
tools that marketing partners have built through the Pinterest API including
QuickFrame, Shutterstock Custom, Vidmob and Vidsy.
There are over 10,000 designers, photographers editing tools and more
that brands can access and creative specialty which will help businesses
create content for Pinterest on a greater scale. And we've seen that
Facebook has been updating its policies pretty regularly after the data security
leak. Well one of its most recent updates includes a new
age restriction on weapons-related ad targeting. So, ads for the sale and use of
weapons ammunition and explosives are not actually permitted on Facebook. But
previously there weren't really any restrictions for promoting weapons
related interest groups, gun safety courses and certain types of weapons
accessories. That is until this recent announcement which limits weapons
related ad targeting to users who are 18 and older. And on a more musical note,
YouTube recently announced that it's bringing its premium subscription music
service to the UK and other territories. Officially throwing their hat in the
ring with similar providers like Spotify and Apple Music. So, Google plans to stand
out by offering more advanced search capabilities. One that's able to
understand typos, incorrectly remembered names and mispronounced titles to still
pull up the right song that users are really looking for. Plus YouTube movie
subscribers will also be able to enjoy uninterrupted background play - a new
feature that lets YouTube continue playing music even when users have
another app open. And a fresh new UX for both the mobile app and the desktop
version has been designed to help listeners discover more of the music
they enjoy based on location, there are listening patterns, as well as recent
activity. Wel,l that's it for this episode of the #SocialRecap. Don't miss out on
the latest trends and highlights in social media and digital marketing news.
Subscribe to the #SocialRecap on Youtube for more inspiration, insights, and
of course: news. So, thanks for tuning in and I'll see you next time. Bye!