at the risk of starting a graphic design war today we're going to be looking at
gradients in Logo design and if they're useful or not and what kind of problems
you might encounter when these ingredients for your Lego designs what
is up people it's Thomas and Tory graphics back in another graphic design
tips video today we're looking at gradients in logo design and if they're
useful or not for you to use for your logo designs also move a bit your
sponsoring today's video which is a video editing software and I'm going to
be showing you guys how to use me Bobby later in today's video now this is a
topic that can cause a huge amount of division I'm not sure why because if you
do I see understand gradients and how they're using the logo design you
understand they have a time and a place and you're not falling to one extreme of
the two differing opinions now in more recent years logo designers move more
towards flats and bold colors that seems to be the trend at the moment and it's
quite interesting because in today's world printing technology has improved a
lot and there's no better time to use gradients in your designs than now but
the use of gradients in logo design has dropped off as printing technology has
gone up which is quite funny I find liquor designs used to be literally
branded symbols or stamps hence the term branding as in branding into Kowski and
as farmers often do back then the printed ology was very very crude indeed
and to print a gradient was very difficult and often resulting in banded
areas across the entire gradient
now of course if you're designing a logo you want to keep in mind where the Legos
going to be used what if that company that you're designing a logo for really
hits it big time and they need the logo on say some embroidery design or carved
into stone marble you can exactly carve a gradient into state marble and if you
can then you must be some kind of wizard or something so what do you do if you
want to use a gradient on your local design what are the solutions
well first and foremost the most important thing to do is to create two
versions of the logo design now this is quite common if you look closely at
brands existing today you should always start by creating the flat bold logo
design and then create a version with the gradient as well explain this to the
client and explain why you're doing this you should always explain to your
clients why you're doing something so that they have trust in what you're
doing and they don't make errors when using a logo for their business solo for
example if you look at BMW they have a really flat local design which you see
on their cars because you can't really print a gradient onto a symbolic R but
you're also going to see the logo in a gradient version on print media so ya
always have two versions of the logo if you're going to use gradient the second
thing you can do if you want to use a gradient for your logo design is to make
sure the gradient is relevant to the brand or the glamour
if the area of business that they operate in doesn't really relate to a
gradient design don't use it for the sake of it everything in your local
design needs to be relevant to the brand and the client and lastly if you're
going to use a grade on the local design make sure it looks professional you
don't want it to be too overpowering and you don't want the focal point of the
logo to be the gradient the main pole of the mean grab of the logo design
shouldn't be your rainbow gradient across the entire design so yeah
gradient still have the time in the place but you need to be really careful
when choosing the gradient also if you do use a grid on the logo make sure you
test print it before sending it to the client so there's no banding issues on
the printer also you do want to explain to the client that they need to test
print their logo as well now I'm going to show you with a video editor who are
sponsoring today's video it's a really cool way to edit your videos and easy to
use manner there's a link in description below if you want to check out Mugabi
and download it for yourself so right off the bat you notice how
user-friendly the user face will move RB actually is at the bottom you can see a
video size as well as the framerate something you can actually adjust when
making a new project to add media such as images of video to your project
simply click the add media icon here and just like that I've imported some video
into my project I can now go ahead and improve the quality of my clip by
adjusting the brightness white balance to say much more in these settings here
there are so many effects you can add with ease to your Clips simply click one
and then drag and drop it onto your clip
if we didn't like it press command or control Z to move back a step and try
another one when exporting your projects move RB offers a wide range of video
popular formats such as mp4 and avi there are also many options for you to
adjust and play around with as well as Advanced Options you don't only have to
import videos however you can also make a slideshow with images or you can use
images in combination video with avi also has a great collection of fades and
transitions so select the transition and drag and trough for him between an image
and another section of your project drag the slider back and hit spacebar to view
how it looks you can double click the transition to adjust things such as
duration and upper settings so try a movie for yourself today be the link in
description below and create an awesome project for yourself I hope you enjoyed
today's video and gradients with the maker design and if you did lemon in the
conversation below and subscribe to Satori graphics for weekly graphic
design content into next time design your future today peace