hello and welcome to this week's movie math where wasn't it polite of Avengers
infinity war to wait until tomorrow to hit two billion dollars globally so that
would not eclipse the legitimately impressive headlines made by some other
movies this weekend so tomorrow look for it Infinity Ward special report after
The Incredibles 2 review embargo lifts at noon Eastern Standard Time wow that's
gonna be quite the day for Disney and they sure could use the cheering up but
again this weekend some other movies really did get the chance to shine a
breath of fresh air from Disney dominating the headlines both good and
bad so the sexiest headline actually came
from overseas the box office market that just gives and gives except to Star Wars
and this time 48 markets were very kind to jurassic world
fallen Kingdom as we've discussed before the World Cup is wreaking havoc on a
global release schedule for several Hollywood tentpoles but at least with
this one it shifted in Europe's favor and you guys got the movie insanely
early rather than insanely late oh let's let's take a moment of silence
for Europe which does have to wait rather long for some very big movies
good luck to you alright so not only did Ford audiences shell out cold hard cash
for Rexy and blue allowing the fifth entry to posted overseas debut in line
with the fourth entry which went on to do 1.6 billion worldwide Avengers
infinity war just recently passing it unseating it from the fourth spot but
for audiences also delivered very solid word-of-mouth certainly praising the
film more than most critics did I loved it I love this movie and I have to say
that after a very weak marketing campaign the movie itself is indeed a
pleasant surprise and hopefully this early World Cup mandated release date
will actually end up being a godsend to one of the few movies opening this year
that has a prayer of actually competing with Disney Jurassic
world fallen Kingdom hits China next Wow we really are getting it last year in
the United States but in China it's expected to open with over a hundred
million very nice and so Universal is hoping to build an international first
reverse momentum for the flick a little bit like what Marvel does you know they
usually open their their films in Europe and other foreign countries about a week
and a half before the United States but this is like to the extreme and if it
works maybe I don't know you can't really do it with spoiler heavy movies
right as evidenced again by Disney a real you know path blazer right when
they made pretty much a day and date release for Avengers infinity war
although a few European countries did get it a day or two early but this is a
pretty cool last-minute save potentially for Jurassic world falling kingdoms but
you know what about what it would have been even cooler if Universal had done a
good ad campaign that actually record was representative of the film but
speaking of the good ad campaign half of that sentence oh ok on that note a 24
deserves a huge round of applause for it's brilliant launch PR wise of
hereditary which resulted they got a reward for it they got more than
applause they got cash because they got the best opening weekend ever for
themselves as a studio now what happened is here this is fascinating so many
critics and members of the media decided to back hereditary strongly out of
Sundance I couldn't tell you for sure why because of course have you seen my
review I think it's horrible but these people have aggressively been defending
hereditary it's all you know it's a little bit like you know people coming
after franchise films right saying oh you know the movies is an art or being
ruined and trying to I think to some degree tell people what they can and
cannot like and we'll get to the audience reaction in just a moment but a
24 leveraged that critic and media support to learn audiences to the
theater and in some cases to learn unsuspecting audiences to the theater
because hereditary landed a d-plus cinema score as I predicted after having
seen the film now some over the weekend while we had a lively debate on Twitter
somehow quick to try and discredit cinema school
being like those are garbage they're not accurate etc etc but remember the
industry has used them as an audience measuring stick and also to predict the
box-office for decades and they wouldn't do that
if the scores weren't accurate and actually resulted in accurate
predictions so interestingly 8:24 is other biggest hits also horror films
received similar cinema scores so how do they keep fooling audiences well my
theory is is that only people who like the sort of film and there is you know
there is an audience for this albeit a small one they're the only ones who
remember that a 24 keeps releasing these movies you know a 24 is is it's like a
superstar brand but it's like a superstar niche brand so one has to
wonder when audiences mainstream audiences will catch on with the kind of
horror films at 8:24 likes to release because they sure don't like them and
then also how long a 24 can keep getting away with this right it's an interesting
balance to be really well known in some circles but to keep your profile super
low and others so that you can keep flowing people and we also have to see
what hereditary second weekend drop looks like but no matter what happens
nobody can take this publicity one away from a 24 it is truly impressive and it
should help them with acquiring other indie films especially horror ones and
ones that are probably going to get a low suitable score going forward but hey
people keep making those movies someone needs to distribute them and there's
clearly an audience that's willing to pay for them but I do think at the
cinema score well severely undercut hereditary Awards chances going forward
at least for mainstream awards it could still land nominations that say the
Gotham awards and stuff like that and that would be another small win for the
movie slowly but surely a 24 slowly but surely then of course there's the movie
that won the weekend stateside and that's ocean's 8 you know when I was
editing my coverage for this film late last week you know my review I couldn't
find a picture of Sandra Bullock smiling at the film's premiere yikes I wonder
what the story is there I've heard some rumors about some problems with Rihanna
maybe she didn't like the way you know the female centric storyline was
breaking you know the Nair and the media narrative I don't know but she's got
plain a smile about now because well well technically it's the biggest
opening ever for the oceans franchise and they're certainly you know screaming
that from the rooftops on the trades although a little less loudly they are
pointing out when you adjust for inflation it's not the biggest opening
of the franchise but no matter what you do to the numbers it's still Bullock's
second biggest opening weekend ever for herself personally after gravity well
minions is higher but she was a voice there now well oceans 8 isn't going to
take Bullock's career to the same heights that gravity did including
another Oscar nomination it still shows that she is one of the few box office
draws left in Hollywood male or female but speaking of women oceans eights
audience was very distinct 69% female 70% over the age of 25 making this the
fourth chick flick in just the past few weeks to carve out a nice little niche
for itself at the box office because that audience seems to be well it's
weird they're underserved but yet at the same time over-serve like they were
starved and that Hollywood like force-fed them a bunch of movies at once
and one again has to imagine how maybe those movies could have done if there
had been less of them right but this was also another successful diversity play
for Warner Brothers which has officially put that in their playbook post Suicide
Squad you might remember them going around
saying that and it is it is effective for them and you know a lot of studios
are doing that and this is just another example of how that that it should be
done now word of mouth on ocean's 8 is just tepid and let's not forget the 2016
s ghostbusters open to Ted hire so while Bullock can claim a victory here the
jury is still out on not just this movie and the future of this franchise but
female-centric remakes overall now as for the overall top 10 solo a Star Wars
story is about 100 million behind Deadpool 2 domestically and over 300
million behind worldwide wowza at this point solo would be lucky to get
to 400 million remember we were wondering about six and that puts it
well below the global todos totals for the last entries in both the DC and
transformers franchises the fans have spoken in deed although that message has
certainly gotten as of late I think that Star Wars is
good at this point it's become just so toxic I would say in some ways even more
toxic than the DC EU I think it's gonna have to take I don't think it's enough
to take a genuine break I don't know what's going on I don't know what
Disney's hand isn't all of this but I think that somebody overstepped their
bounds and it might indeed legitimately be broken it's it's crazy we'll see what
happens in 2019 which is a big year for Star Wars with Star Wars Celebration
Episode nine the culmination of the current trilogy which has had quite a
rocky time of it and then of course the opening of the Star Wars lands by
coastally and here in the United States all right so then Hotel Artemus barely
opened in the top ten but still was able to inflict real damage to the very
similar upgrade which fell heavily in its second weekend despite very strong
word of mouth so it's up T now ancillary market to rescue this poor movie again
which in large part failed because of a poor marketing campaign as for this
coming weekend Disney who is running multiple ad campaigns at once for its
multitude of movies well they're expected to return to the winners box
with the biggest opening ever for an animated movie but it's gonna be a
squeaker as Disney once again finds itself competing with itself tag also
opens and then also Sony Superfly on Wednesday we're talk about a lack of
advertising non-existent I think I've seen like maybe one ad actually in the
past couple of weeks and so that's this week's movie math thanks for going over
the weekends box office with me and I look forward to hearing your thoughts
about it down below and of course as always you can check out some more
videos right now