- [Neil] You get all this traffic to your blog,
but very little to no conversions.
And as your traffic goes up,
your sales, your revenue ends up staying the same.
Hey, everyone, I'm Neil Patel,
and today I'm going to break down the ideal blog homepage.
(bright music)
Now, before we get started,
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
So here's a screenshot of my Google Analytics.
And more so, this is in real time.
As you can see, the numbers are changing here
on the right side
where it shows how many people are active on my site.
Your blog probably doesn't get as much traffic,
and that's fine.
I've been doing this much longer.
But as you do it longer and longer,
you will get more traffic.
And if you're in a bigger industry than I am
in which there's more active users, like health or fitness,
you can actually have way more traffic than me.
And when you're in your Google Analytics,
what you'll notice is in the left navigation,
you can go to Behavior, you can go to Site Content,
and you can go to All Pages.
Now, any time I load up my Google Analytics
and I'm trying to pull up a specific page
or show you something, it does take a little bit and awhile,
and the reason being is I just have so many pages
on my website that Google Analytics
doesn't always load up the content right away.
And what I'm trying to show you or pull up here
is the amount of traffic that's going to my homepage.
And as you can see, in the last seven days,
my homepage has 65,947 page views,
of which 54,000 are unique.
That's a lot of traffic.
And what you'll find is your homepage will tend
to be your biggest traffic page.
For me, it's not.
Some of the tools and other sections
of my website are more popular,
but my homepage is still extremely popular,
and it will be for you.
If it's not at the top,
it'll be within your top 5 or 10 pages.
So when people go to your homepage,
that's a lot of direct traffic.
How do you get those people to convert?
And what I wanted to break down today
is the ideal homepage layout for your blog
that'll generate you some conversions.
And I've tested quite a bit, and I'm going to show you mine.
And this works well for B2B or B2C.
First off, what I do is
above the fold is my main call to action area.
So if I put in a URL here, let's say neilpatel.com,
and it's analyzing.
It'll analyze my website,
and it'll show some data and some stats and whatnot.
And I can do it for anyone.
I can even do one for let's say a smaller site.
Let's do...
I'm trying to think.
One of my old companies that I haven't owned
in many, many years, Hello Bar.
So I can look up Hello Bar.
It looks like generating roughly 73,000 visits a month
from Google.
And then it takes awhile to analyze the website.
And it ends up saying here are some of the competitors
based on traffic trends and data,
based on some of the keywords that the site's ranking for.
Shows how much traffic the competitors are going for,
what they're getting from Google.
It'll show things like how much that traffic's worth
based on if they had to do a cost per click
and pay for those visitors.
And then it'll talk about
how much they're spending on Google ads, right.
They're getting organic traffic.
Some of them are spending money on ads.
It talks about their domain authority,
what your domain authority is.
It even breaks in how many websites are linking to them
and how many are linking to you.
And if you get more links, you're going to get more traffic.
Talks about how many links, again,
your competitors are getting
so that way you have a comparison versus you versus them.
And it breaks down if you can get some traffic
that your competitors are getting
that you're not getting based on keyword gaps.
That's what keywords they're ranking for
that you're not getting for.
Even looks at some things like social shares
and your social shares.
So it'll see who has more or less.
And then overall, if you want a detail analysis.
And it says how many errors you have on your website.
And overall, it'll break down
if you have room to grow your website or not.
And if we can help you generate more traffic
based on analysis, we do.
And we're using a lot of APIs to get this.
We collect a lead,
and then we'll sell you on our B2B services.
That's example of my homepage and how I collect leads.
And you can do something as simple if you're in services.
Set up a call, a free consultation.
You can have that above your fold.
Or if you're e-commerce, you can do a demo of your product
or talk about a sale or promotion that you have
and then sell right then and there.
There's a site called Legion Athletics
that has a good above the fold for their homepage.
"Tired of the aggregation and lies
of the supplement industry?"
They have a video, and then they can sell you.
And then they may have some new products
that they're offering.
Love how they do the homepage right?
And then as you scroll,
you can pick whatever you want to do on your homepage.
They go more in depth with their products,
and they show more of their products,
which you can do that too.
And then they show which products are right for them
or helping people find the right products.
And then they scroll, money-back guarantee,
what experts are saying.
And they just list all that stuff out on their homepage.
And you can change it up.
For e-commerce, that works.
But what I would do if I were e-commerce,
you can have some of those elements above the fold.
And then as you scroll,
you can do about your company and your e-commerce company.
If it's a service site, you would do about your business.
If it's a personal blog, you would do it about who you are.
And as you can see here, because this is personal,
if I say who I am, people can click this button.
Yes, I want to work with Neil.
And it goes to a lead form where I can generate leads.
And then I get into the blog.
Ready to start learning marketing?
Just follow these four steps.
Or ready to learn about fitness if I was Legion
or ready to build some muscle mass.
And you can do step one.
If you haven't taken this quiz,
and that'll help you if you have a quiz.
Or step one, read this article on how to do bicep curls.
Or step one, check out how to set up a website or a blog.
Step two, take a personal fitness test,
or take, check out some of my tool suite.
Step three, read my blog, or read some of my tutorials.
Step four, subscribe to my podcast.
So I'm giving them options on what they can do.
And this area is very highly clicked and is super popular.
But the big thing is
if you're getting all this blog traffic,
you'll find that a lot of it goes to your homepage.
Collect leads above the fold.
Sell above the fold.
It could be as simple
as just collecting an email above the fold,
like, "Hey, I'm sharing everything on my journey
to 100,000 monthly visitors.
I'm learning a lot, and so will you.
Put in your name and email address to follow along,"
or "I'm learning a lot on my journey to losing 30 pounds.
Put in your name and email to follow along
so you can also lose weight."
You can do a lot of things like that
if you want to sell over email above the fold,
but what I recommend doing
is just directly capturing a lead,
like a lead for consulting your services
or selling your product and directly offering your products
above the fold as much as possible.
You can have a video,
or you can just do what they did right here.
New formulation, shop now, right?
Above their fold, they're selling you right then and there.
Or you can just offer your discounts or your savings,
whatever has amazing deal right then and there.
But that's what I would do
if I have a blog or if I were you, and you're just like,
"Look, we're getting all this blog traffic,
but for some reason our blog doesn't generate
that much revenue."
Well, switch up your homepage.
Don't make your homepage just a list of blog articles.
That's not going to drive you leads and sales.
Don't worry about the experience.
Don't worry about your bounce rate.
Don't worry about your time on site.
You won't really have issues.
I thought that was going to happen with me,
but everything was fine.
People just scroll down and go to the blog,
or they'll click in the navigation.
And if you notice at the top,
I don't really have tons of navigation options, why?
Because I want people to scroll
and be able to pitch them on my services or my products
before they go to the blog,
and you should consider doing something similar as well.
You'll find that you'll get many, many more conversions,
and your blog will generate more revenue for you.
So if you have any questions, leave a comment below.
I'll answer.
I'll help you out with your homepage and your conversions.
If you just want my team to do this for you,
check out my ad agency, Neil Patel Digital.
If you enjoyed the video, like it, share it,
tell people about it, subscribe to the channel.
Thank you for watching.