(papers shuffling)
- What's up, Insiders?
I'm Lauren, a Program Manager here at YouTube
and also the producer of Creator Insider.
Now, normally I'm behind the camera,
but since Connor is out this week, I'm filling in.
You know the drill.
If it's Tuesday, it's News Day.
So let's get into this week's updates.
Last September, we announced we'd be introducing a new level
of the YouTube Partner Program or YPP
with lower eligibility criteria
that will offer earlier access
to promoting your own products on YouTube Shopping
and fan funding features,
like Super Thanks, Super Chat, Super Stickers
and channel memberships.
Creators can now qualify to apply
to YPP and unlock benefits
like select features with YouTube Shopping
and fan funding at the following thresholds.
500 subscribers in addition to three uploads
in the last 90 days
in addition to no active community guideline strikes
and one of the following,
3,000 valid public watch hours in the last 365 days
or 3 million valid public Shorts views in the last 90 days.
Partners who apply and are accepted
into the program with this criteria will have access
to channel memberships, Super Chat,
and Super Stickers, Super Thanks,
promoting your own product
on YouTube Shopping and access to creator support.
Note that some features
may have additional eligibility criteria.
In addition to the above threshold,
creators who meet our existing criteria and are accepted
into YPP will have additional benefits,
including revenue sharing from ads and YouTube Premium.
And as a reminder, the threshold is 1,000 subscribers
in addition to no active community guideline strikes
and one of the following,
4,000 watch hours in the last 365 days
or 10 million Shorts views in the last 90 days.
We'll begin by rolling out the lower eligibility criteria
to creators in the following countries
over the coming weeks:
the US, Canada, the UK, South Korea, and Taiwan.
We plan on introducing earlier access
to YPP across all countries where YPP is available.
So stay tuned for updates on our expansion.
All creators will go through a standard review process
upon applying to ensure their channel
meets our policies and guidelines.
There are no changes to program benefits
for partners currently in the program
as they already have access to all these benefits.
Creators will be able
to track their progress to meet eligibility criteria
on the Earn tab in YouTube Studio on desktop and mobile.
Creators can also sign up to be notified
by email when they're eligible to apply.
Creators who are not yet
in a country with lower eligibility criteria
can sign up for notifications,
letting them know once the lower eligibility criteria
are available in their region.
When eligible, creators will see an Apply Now button.
Let us know if you have any questions.
Next, we're excited to introduce
a new YouTube Shopping affiliate program
to eligible US-based creators.
So how does the program work?
It allows you to tag products featured
in your videos and Shorts from popular brands
and retailers and earn commission when fans buy products
from these merchants featured in your content.
So what are the benefits of joining?
First, you'll make it easier for your viewers
to shop the products you're recommending.
When you tag products in your content,
viewers can quickly scan for helpful information,
like pricing and keep watching your video
while they check out on the retailer's site.
Additionally, the YouTube Shopping affiliate program
increases the discoverability of your content
and you'll earn a competitive commission
when viewers buy your products.
And lastly, since you can tag products,
get insights and review earnings all in Studio,
you can spend more time creating content
and less time managing links.
Currently, the YouTube Shopping affiliate program
is only available to creators in the US.
We'll leave eligibility criteria
and a video with more info in the description.
Next, we've migrated any tracks you've saved
in the audio library to Creator Music.
This is a one-time action
and creators should save tracks in Creator Music
moving forward to make sure their library stays up to date.
And lastly, our weekly reminder
to accept the new YPP program terms in Studio
if you're currently in YPP and haven't done so already.
If you do not accept by July 10th, 2023,
you will be removed from the YouTube Partner Program
and your content will no longer be eligible to monetize
on the platform.
Any previously monetized content
will stop accruing revenue effective July 11th, 2023
and all monetization features,
including but not limited to channel memberships,
Super Chat and similar features will be turned off.
A few of you have been asking
where you can find the terms to review
and accept or to make sure you've previously accepted them.
Go to Studio, then Settings, then Agreements.
Here if you see view agreement
for the base terms, you've previously accepted
and you're all set.
If you see review and agree,
you still need to take action.
We'll give weekly reminders in the newsflash
until July 10th and we'll leave more information
in the description if you wanna learn more.
And that's it for this week.
From the creators of YouTube to YouTube creators,
we'll see you next week.
(lively news music)