Okay, so you've heard of logos, you've heard of brands, you've seen all those
things, they're everywhere. They're baragging you on your apps, on your phone,
everywhere. Right here in Six Figure Mastermind today, we're going to talk
about how to brand you and why you need it for your business, so stay tuned.
You probably heard this all the time, you got to build your brand, you got to be
your brand, you got to wear your brand, you got to live your brand. What does it actually
mean? What is branding yourself actually mean?
Well let's rewind in time you know, back to the 1800s right? Branding and people
still do this now, but branding is actually the process of taking a symbol
and heating it up in a hot iron stove and actually branding, like you know
like, putting a symbol on the backside of a cow or a horse or something like that.
And when people used to put their brand, on their cattle, that was actually a sign
that that cattle belonged to that person and it's kind of morphed into this thing
that we use nowadays it's because it's symbol that they would put on would have
to fit on a piece of iron. So, that was essentially the first logo, right? The
first logo, that was made with a piece of iron and then stuck on the
backside of some head of cattle, right? So, now we've said today, "Okay well now we
need to brand ourselves", well we're not actually going to stake a hot iron in the
fire and do that, that'd be weird and not really good for you or your business. But
we are going to say, "we are going to be our brand". So let's say, what is a brand?
Now a brand is something that sets you apart in your field. It's an
identity, right? When you're building your brand, it's more than just your logo, it's
more than just the colors that you pick, it's you, it's who you are. So the way you
dress, the way you shop, the way you interact with people, that is a
reflection of your brand. Whether your brand is going to be your name in
business or whether you picked a different name that represents your
business. Everything that you do, is part of your brand. How you decorate your
office, what kind of car that you drive, how you dress, everything that you
do is exemplifying that brand, okay? That's the identity that sets you apart.
A brand will also established trust with your client base. You know think about
Apple for example and yeah you all know I'm an Apple girl. I use Apple all the
time. When I see that Apple, I trust that brand. That brand, it's
a symbol of trust. It's a symbol of longevity in their business. I say I
know when I see an Apple symbol on a product made by Apple, that I'm going to
trust not only that product works really well, but that I can get customer service
when I need it on that product. I know enough about how that brand works and
about how that company works. That I trust it when I see that logo and when I
see that brand. So, whether you're building the brand with your name or
whether you're building it with a different name for your company, you've
got to design a logo, you've got to think about what colors you want to put in
your brand, you've got to think about where your brand is going to show up online.
How it's going to feel and then when you're start building it and you start
pushing out logos and designs. Push it out to your audience, push it out on
social media and say, "what do you think?" And don't take any of the feedback
personally, just listen to what people are saying and say, "Okay, is that the
message that I want to deliver?, is that what I want my brand to mean?". Then, do
some additional study. Think about other brands that are big and popular out in
other industries and in your own industry right now. Think about Nike as a
brand, you know Nike as a brand, they do sports apparel, right? But their
brand has the feel of sports apparel for everybody. You know whether
you're struggling with your weight and you're just getting into
the arena, Nike can be your brand or whether you're the top dog in the... you
know, you play basketball maybe you're Michael Jordan, Nike can be your brand,
right? Because Nike is the sports brand for everybody. You know Apple, they've got
their own brand, their brand is top quality products, their brand is, you know,
kind of pop culturally, their brand is, "we have the tech to back up all
of these creatives that are producing this content". So, consider what you want
your brand to mean and then consider when you're pushing out that brand. Get
some social proof. Get some feedback on it. But always, always understand that you
are branding yourself. Okay, did that give you some ideas? Like, what's your brand?
Comment below and get that brainstorm going, right? Hit the subscribe button
I'll see you tomorrow.