If you're a Shopaholic like me, you've definitely done your fair share of
browsing Google Shopping ads when you're on the hunt for a certain product.
What are google shopping ads? If you're not sure what I mean, Google Shopping ads
are the sponsored results you see when you search for a product like, "really big
fluffy sweaters." Google Shopping ads are great if you want to sell your products
online or even just get your products in front of Google searchers. Stay tuned to
hear more about the different types of Google shopping ads and how you can use
them to grow your business.
Welcome back! While you're here, don't forget to subscribe to our YouTube
channel and sign up for our weekly newsletters so you never miss out on the
latest in digital marketing. All right, so let's get down to business, specifically
how Google Shopping ads can help your business sell more online. If you set up
Google Shopping ads, your products can be featured at the top of the search
results. You can potentially get your brand and what you sell in front of an
audience that is already looking for your products. As Google says, you'll get
qualified leads through Shopping ads because you're giving people the
information they need to make a purchase. If someone types in the query, "brown
boots," they can see ads for a selection of boots, the cost, ratings, and where to
buy them. They can make a purchase decision right from the Google search
results if they see something that catches their eye. You also have access
to data that can tell you how people are engaging with your ads. Not to mention,
these ads take up quite a bit of real estate in the search results. They can
put you above your competitors because they're the first thing someone sees
when they search for a product like yours. Your shopping ad can push a
competitor's search ads and any organic search results down and get your vital
product information where it should be: right at the top of the search results.
I'll talk about two common types of Shopping ads on Google. The first is
Product Shopping ads. You've probably seen these when you do a
quick search for an item on your computer. The typical elements to a
Product Shopping ad are a photo of the item, the cost, the titl,e and the store
that's selling it. So let's search for "winter hats." You see a carousel of
Product Shopping ads at the top of the results that have photos the business
selling them, prices, and a description. The next type of Google Shopping ad is
the Showcase Shopping ad. You've probably seen these while shopping on
your phone. A Showcase Shopping ad is like a virtual
display in a storefront. You see the store's name and a few products along
with examples of the product either being used or styled.
So if someone types in the search, "winter scarves," on their smartphone, they'll see
the Showcase Shopping ads featuring brands and their selections of winter
scarves, alongside photos of people wearing them. Cozy sweaters, winter hats,
winter scarves, I guess you're unintentionally helping
me shop for my winter wardrobe. What is the cost of Google Shopping ads? There
are a few ways to pay for your ads. You can pay for Product Shopping ads on a
cost-per-click basis, meaning you pay when someone actually clicks on the ad.
So if your ad pops up in front of someone who doesn't immediately click,
you don't have any associated cost. With Showcase Shopping ads, you're charged
when someone engages with your ad, also known as cost-per-engagement. Google
defines engagement as someone opening a collapsed ad and keeping it open for 10
seconds or clicking the app, so again, even if someone doesn't engage, they're
still seeing your brand and your products at no cost to you. Google also
offers smart bidding for Google Shopping campaigns, meaning you set a certain goal
and your budget, and Google Ads makes the bid for you to achieve your specific
goals. I will say though that you don't bid on keywords for Google Shopping ads.
Google uses product information that you provide through Google Merchant Center
and pulls up your ad based on the user's search. In Merchant Center, you can create
and optimize a product feed with your necessary product information so that
your ads stand out. If you don't have a Google Merchant Center account you'll
definitely want to set one up so you can start getting your products to show on
Google. To get your ads showing, you want to link your Merchant Center account
with your Google Ads account. Google lays out how you can do this on their support
pages. You can also reach out to our team of experts and we can help you get
started with Google shopping ads. How do you
optimize your product feed for your Google Shopping ads? Something to
remember when adding products to your Merchant Center product feed is that you
want to leave people enough info to make a decision from your ad, so when you're
writing a title, be specific. If you're selling mittens, and I know I keep going
on about winter clothes, but if you're selling mittens and they come in a pack
of five, make sure you tell people the quantity so they know what they're
getting. if you have designer scarves, name the designer and use their brand
authority to get people interested. Just think about what you would want to know
about your product when working on your Google shopping ads optimization. And
that's a wrap! if you're ready to start driving leads from Google Shopping ads,
give us a call at eight-eight-eight, six- oh-one, five-three-five-nine, or contact
us through our website. And we would love it if you subscribed to our YouTube
channel and checked out our blog. We have a lot of great digital marketing content
every week. See you next time!