Getting accurate feedback from customers about the products and services you sell is absolutely
vital for growing a successful business. Surveys will give you the information you need to create
more of what your audience loves and ditch the bits that they don't love quite so much.
Having said that some of the most popular survey brands aren't cheap. They cost between $350-$530
per year for an individual plan. So in this tutorial I'm going to show you how
to create your own unique branded surveys like this using Google Forms. Once you've created
a basic survey I'm then going to show you how to transform it by customising it with
your own unique branding and maximising your chance of getting a response from customers
using one simple trick. For those of you who don't know me I'm Nicky Pasquier,
I'm a Canva Certified Creative and I help small businesses successfully market their brands online
using some of the best marketing tips, tricks and tools. So if you don't want to miss out
be sure to subscribe to my channel and turn on that bell notification so you're one of the
first to know when I publish a new video. We've got a lot to cover today so let's get started
Obviously you'll need a Google account to do this so log into your google account and select Google
Drive. I'm on my Google Drive already. On the far LH side you'll see a little button that says New;
click on that. Scroll right down to the bottom until you see the purple icon and Google Forms
next to it. Now click on this little tiny arrow by the side and you'll see that you can choose
from either a blank form or a form template. I want to start with a blank form since I want to
create a completely customised form. So I'm going to click on blank form, and this is what a blank
survey looks like. I'm going to start off right at the top by giving my form a name. Now I'm going
to click on this little tiny paint palette icon because I want to start customising the theme.
And now I'm going to add a large header image to the top of my survey. So I'm going to
click on Choose an Image. You can choose from a selection of themes which are already formatted,
you can upload your own image or you can choose from one of your Google photos.
What I want to do is upload my own image so to do that I'm going to hop over to Canva
I've already done some investigating and I know the size of template I need for this header image,
I'll share the exact dimensions with you a little later on so make sure you stay tuned.
Since I want to survey my customers about a recent course I produced I've designed
a really quick header image with a relevant title, my brand logos and some fun graphics.
I'm now going to download this image by clicking on the Download button,
selecting my file type. I want a .PNG high quality image,
I'm going to select the page I want which is the first page. Click Done and then download
And I'm going to upload that header image by clicking on Choose an Image and then Upload
If you need to crop your image at all just hold your cursor over one of the corner buttons
and drag it into place. I'm quite happy with the image as it is so I'm just going to click on Done
And there is my header image right at the top of my survey.
It's not only branded but it also conveys to customers exactly what this survey is
as soon as they open it. On the RH side you'll probably notice that my theme options
have pulled through the main colours from my header image and this will help me maintain a
consistent visual style if I want to add colour to my form. I can change the background colour of my
survey by clicking on one of these buttons right here and I can also select a font style
Okay I'm done with theme options now so I'm going to close this down.
On the RH side of your form you'll see a little toolbar. This will help you format your survey,
add questions, add a title and description, add images, a video and section breaks.
So the next thing for me to do is start adding questions to my survey
so I'm going to click on Add Question. And the first question I want to ask my customers,
"On a scale of 1-10 how much did you enjoy this course?"
And for this I need to select from the drop down menu a linear scale. I need to change the values
and add value labels
You'll see some handy little tools at the foot of the question box. This one here enables you
to duplicate this question, you can delete it or you can make it a required question.
Now I want my customers to answer this question so I'm going to toggle this
to the on position. Fabulous, that's the first of my questions done.
So continue adding questions to your survey using the various question and answer formats
If your survey is lengthy you can break it up using section breaks
And I'm going to add a question to Section 2,
and I'm going to use a paragraph answer format for this. And you can see already that our survey
is really starting to take shape. If you want to preview your survey just click on this little eye
icon at the top. And this is exactly how your customers will see your survey. So far so good!
So that's all there is to creating a basic Google Form.
Now I mentioned at the start of this tutorial I was going to show you how to
then add your custom branding and maximise your chances of getting customers actually
filling in that form and returning them to you. So all you need to do is come back on Thursday
when I'll be sharing those tips with you in the second part of this tutorial.
Thank you so much for watching so far and I really look forward to seeing you on Thursday.