[Music]
the problem is that
we're not living up to our full
potential because we're not in the habit
of living up to our full potential
the lie in personal development is that
you can go through yourself that you're
going to find meaning by just doing the
hard work on on yourself on the inside
the truth of the matter is that's a
great place to start but all it's going
to do is take you to the starting line
it's not going to get you to a life of
meaning to a life of fulfillment it
actually the all that hard work it gets
you to the edge of where the hard work
begins
[Music]
hi i'm stephen cotler i'm a new york
times bestselling author and we study
ultimate human performance but what does
it take to be your best when it matters
most
your favorite athlete your favorite
business leader your favorite artist
have you ever wondered what keeps them
going
you spend time around the best and the
best the world's most elite performers
they all seem to have an extra gear
while most people are still kind of
getting into the starting gate these
people have already tackled whatever
challenges in front of them and they're
moving on to the next one they've
developed the habit of ferocity the
ability to automatically and
instantaneously rise to any of life's
challenges
what is the habit of ferocity it sounds
really fancy it sounds like it's about
aggression it's about none of those
things what it's about is about stacking
up all possible motivators everything
that evolution shaped us to be driven by
this is about getting them into a tight
stack to get your biology to work for
you that there are
neural chemicals like norepinephrine and
dubmin these are pleasure chemicals
they're the brain's principal reward
drugs but they're also focusing
mechanisms so if you can line up all
possible motivators you're essentially
lining up
all the drivers that evolution has
created getting them in one tight stack
and the result
maximizes momentum then you layer in
automatization of grit automatization of
risk taking
this triple threat combination is what's
going to help you go a to b far faster
than you could ever possibly imagine
it's going to help you wake up one day
and go oh my god how have i possibly
gotten this far it's the habit of
ferocity
[Music]
most of us are hardwired for the habit
of inferiority
we're hardwired to take the path of
least resistance we're hardwired to go
after short-term pleasure and short-term
pleasure and short-term pleasure and the
secret to solving all these issues is to
automate the hard stuff so you automate
motivation you automate grit you
automate risk taking automate autonomy
all the things that really really go
into a meaningful life you lay them down
as fundamental habits so they happen
before you even notice that happen
[Music]
over the course of five weeks in the
habit of ferocity we're going to start
out by giving you a foundation and flow
foundation and optical performance on
top of that we're going to layer in kind
of an intrinsic motivation layer so
we're going to learn how to turn
curiosity into passion passion into
purpose and layer in autonomy and
mastery these are the core of intrinsic
motivators our internal drivers will
drive us forward this is going to give
us enough momentum to get us into the
game we're then going to tune this whole
process up a proper goal setting
technique exploring the three levels of
goals you need to maximize engagement on
top of that we're going to explore two
precursors to grit these are kind of the
foundations of perseverance the
foundational level of grit that you
actually need to stay in the game and
then we're going to explore the six
levels of grit most people when they
think about grit they just think about
it in terms of perseverance which is
great which is critical but there are
five other levels that most people don't
want to talk about or don't know about
we're gonna explore all those finally
we're going to learn how to turn all
this into the habit of ferocity the
ability to automatically instinctively
rise to any challenge
[Music]
the truth of the matter is if you really
want a meaningful life right you're
always going to be pushing a little
harder and pushing a little harder and
pushing a little hard the ass kicking
never stops it doesn't get easier we
have this idea
um and boy did i want to believe this
idea that like once you get to some
level of success it was going to get
easier somehow i was going to wake up
one morning and be like oh i can just do
the work and i don't have to like no the
ass kicking never goes away in fact it
ramps up and ramps up so what ends up
happening is in a sense the habit of
ferocity is a way of kind of being able
to take that ass kicking which is always
going to keep coming at you and turn it
into challenge and turn it into
excitement it doesn't come in like an
ass kicking instead the challenge comes
in you're like look what i get to do
next
[Music]