- So, where do views actually come from on YouTube?
Like, if nobody knows you, how can they find you?
- In this video, we're gonna be talking about the six
different ways to get discovered on YouTube,
comin' up.
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- [Sean] This video is brought to you by vidIQ, the
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- Hey, what's up guys, Sean here.
- Benji here.
- And this is Video Influencers, helping you build
your influence, income and impact with online video.
- And on this channel, we have tips, videos, as well as
introduced some of the top YouTubers, so if you're
new to this channel, consider subscribing.
- So this is gonna be a two part series, here on
Video Influencers, and part one is gonna be all about
how do you actually get discovered on YouTube, on Platform?
Like, how does the YouTube platform actually work?
Part two will be how to send traffic from outside
of the platform.
But with that said, let's start with these six ways
for getting discovered on YouTube.
- The first way is search.
You know, keep in mind that YouTube is this archived
video library and people are searching for things,
so that tab at the top, that's so important to keep in mind,
that's how people are finding your videos potentially,
or any videos.
You know, I always explain it like this,
a library has tons of books in it.
If people just went into the library and randomly look
around, they're never gonna find it.
So, you actually have search tools, that computer,
to find it.
Well, that's how YouTube works, and if you don't understand
that concept, it's gonna be really hard for you to
get views on your videos.
- Absolutely.
And YouTube is actually the second largest search engine
in the world, and so if nobody knows you, they can find
you by typing in a search term.
So make sure you got your titles on point,
your descriptions, your tags.
And a power tip here, is consider using the
translations tool.
If you go into the back end of YouTube and upload
translated titles in different languages, then you could
actually start getting views in different countries,
increasing your discoverability.
- The second way is suggested videos.
This is actually the one that I'm so excited to be
talking about because the algorithm right now is
favoring this more than ever.
They're gonna be sharing videos with you that they
think you actually want to watch.
So, say you watch something on like, some kind of
sport, right?
Most likely when you go back to YouTube, they're gonna
be suggesting videos that relate to that original video
because they know you're interested in it.
- Yes, and suggested videos is actually the number one
largest traffic source on YouTube.
And you know where these are, you see them on the right
side where it will recommend other videos to watch.
When a video ends, it'll say up next, or it's underneath
on mobile.
And so your goal is to show up in suggested videos, and
a way to do that, as Benji mentioned, is try to create
related content to topics that are trending.
Or if you're talking about tech and someone's researching
a certain camera, chances are, if you talk about that
camera too, you could show up in suggested videos.
And one of the cool things with all these tips, is you
can actually see how effective each of these traffic
sources is by going into your analytics and looking
at traffic sources.
So, you'll see.
If you're getting any videos from suggested videos, you'll
see which ones, and where they came from, where your
videos are appearing on other people's videos.
So, you know, what gets measured, gets improved.
So, make sure to look at your analytics, and then you
can create better strategies for the future.
- The third way is a home page.
Now, realize there's two different ways that this
could be for you.
If you're on a desktop computer, this is gonna show you
maybe suggested videos, maybe pre released to watch,
maybe things you saved on your watch list.
Also, if you're on your phone, it's just gonna show you
suggested videos, but this is the place where YouTube
is curating videos based on what they think you
want to watch.
- Absolutely.
And the way you get your videos on the home page is
based really on two things.
It's the performance of the video, so if you have a video
that's getting a lot of watch time, a lot of engagement,
a lot of conversation, that's one factor.
But, also keep in mind that the home page is personalized
for every viewer.
So, their previous watch history, things that they're
interested in.
And a tip here, that's where it's good to have a
focused niche for your channel because YouTube is trying to
figure out what you're all about.
If your channel's all about home decorating or all about
fitness, then it can start figuring out what, if people
like other fitness type of content, then it wants to send
them so other fitness type of content that's maybe
performing well.
And so, definitely make it part of your strategy to
think about how you can get on viewer's home pages.
- Yeah, and another tip I want to add before we move
on is, upload regularly.
You know, this is one of the reasons why vloggers are
dominating, because you know, people typically go on
YouTube at least once a day, if not two or three times
a day, so the more regularly you're showing up, the
more likely YouTube is gonna wanna suggest your videos,
or put it on people's home page.
You see it all the time with people that are uploading
daily, like Philip Defranco.
He's always showing up, not just because I watch him,
but because he's uploading regularly onto the platform.
- The fourth way to get views and get discovered on
Platform on YouTube is the trending tab.
And so, when you go on YouTube, you can start seeing
these tabs.
You see your home tab, your subscriptions tab,
the trending tab is actually a place where you
will see top videos that are performing on YouTube.
Not necessarily the most viewed, but it's kind of a curated
list of some popular content that's stirring conversation.
And it's a list of about 100 videos, and then you
also see creators on the rise, artists on the rise.
Now, this is a great aspiration to get on this page,
but it can be challenging, especially if you're
just starting out.
However, a tip here is to be researching this page.
'Cause if you want to see what's hot on YouTube, what's
showing up on YouTube, you can join those conversations,
and while you might not make it on the trending tab, you
might be starting to show up in suggested videos of some
of the top videos that are performing on YouTube
at that time.
- And like Sean said, it's great to aspire to it, but
we wouldn't recommend it.
But the reason you want to research is, because maybe
there's some challenges, maybe there's some new
video topics or key type of videos that are trending
that you could utilize in your content, and maybe get on
to the trending page, or at least get in front of eyeballs
that are searching for those topics.
- The fifth way to get views on YouTube
is subscriptions.
Now, this is when someone is already subscribed to your
channel, you upload a new video, and now it's pushed to
your subscribers.
Now, one confusing thing here, is sometimes people think
if they're not seeing videos from someone they
subscribed to, they think that YouTube unsubscribed them.
That's typically because a lot of people don't know there's
a difference between the home page and the
subscriptions page.
On the home page, YouTube's not gonna show you every
channel you're subscribed to.
It's gonna try to just show you the best stuff based on
what it thinks you would like to watch.
But on the subscriptions tab, it's gonna be linear.
Every channel you're subscribed to is gonna be showing up
in order in that feed.
And so this is why you want to be asking for subscribers,
building a community, 'cause that's really how
you build momentum.
And you can start to see how all of these different
traffic sources begin to feed each other,
and if you start being seen and suggested, you might
get a subscriber, and then you could potentially have
a viewer for life.
- Just some quick tips on how to utilize your subscribers.
Number one, you gotta get 'em, so do call to actions that
ask people to subscribe.
Almost every single video, we don't assume that everyone
is a subscriber, so we always ask for it.
Secondly, educate them on the way to find your videos.
Now, one thing is if YouTube is suggesting other types
of videos, that's a whole other topic, but if you really
want to get people to your channel, tell them to actually
click on the subscriptions tab so they can find your
uploads when you do upload a video to YouTube.
- And the sixth way to get discovered on YouTube is
notifications.
Now, these are push notifications that can either be
sent out via mobile alerts or email.
So that's why YouTuber's will say, hey ring the bell
so you don't miss any of our content.
In fact, if you don't want to miss any content
here on Video Influencers, make sure to ring the bell,
click that button, turn on I want to see all the posts
from this channel, because that's one of the only ways
to make sure you don't miss anything, especially as there's
a lot more uploads coming from channels around the world.
- You know, I call this the new subscription strategy.
Of course, as more people are creating channels and
people are subscribing to more channels, the subscription
tab has just gotten flooded.
With notifications on, not only is it an additional way for
them to know that you uploaded a video, but it's a direct
way for them to get connected with you guys as
channel creators, and for them to get directly notified on
their phones, in their email about our videos that are being
uploaded to your channel.
- And one thing to note here, is that even if notifications
are turned on, you don't necessarily still get an email
about every single video.
YouTube still curates what it thinks you will like the most,
and so you can trust and encourage your viewers that
they can turn these on, they can turn these off, but it
will still be a great experience, so they don't miss
any content.
So those are the six different ways to get discovered
on YouTube, on Platform.
Remember, if you want to check out the other video in
this series about how to send traffic from off Platform,
just click or tap the YouTube card, and it'll take
you to that video.
But, it's important to know how YouTube works, so that you
can make smart decisions and smart strategies, so you can
grow your channel faster.
And if you actually want to check out more tips about these
six ways from YouTube themselves, check out the article
on the YouTube Creator Academy, and we'll post a
link to that in the description below.
- Question of the day, how are you discovering
YouTube videos?
Are you using a mobile device?
Are you using a desktop computer?
Are you turning on notifications?
We want to know how you're discovering videos.
Put it in the comments below so we can find out.
- Thanks for checkin' out this video.
Subscribe and ring the bell if you haven't yet.
If you want to check out our sponsor for this video,
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And until next time, keep crushing it.
We will talk soon.