WELCOME BACK, EVERYBODY.
LISTEN, ANYBODY HERE DRINK WATER BUT WISH YOU COULD PAY MORE FOR
IT?
WELL, GOOD NEWS, BECAUSE THE NEXT BIG STARTUP CRAZE IN
SILICON VALLEY IS COMPANIES OFFERING CONSUMERS THE CHANCE TO
GET OFF THE WATER GRID, WITH SOMETHING CALLED "RAW WATER,"
WHICH IS WATER THAT'S UNFILTERED, UNTREATED, AND
UN-STERILIZED.
WOW.
DRINKING THAT SOUNDS UN-SANE.
AND TODAY I'M GOING TO TELL YOU ALL ABOUT THE RAW WATER CRAZE IN
TONIGHT'S LOOK AT THE HOTTEST SILICON VALLEY START-UPS.
THIS IS... "GO FUND YOURSELF."
RAW WATER IS FLYING OFF THE SHELVES IN SAN FRANCISCO, WITH
ONE STORE SELLING 2.5 GALLONS OF RAW WATER FOR $60.99.
FUN FACT: THAT'S THE SAME CO-PAY FOR YOU DOCTOR'S VISIT AFTER
DRINKING UN-STERILIZED WATER.
( LAUGHTER ) SOME RAW WATER COMPANIES EVEN
COLLECT UNTREATED WATER FROM THE ATMOSPHERE.
ONE INVESTOR TOLD "THE NEW YORK TIMES" THAT THIS WATER IS
SPECIAL, AND ADDED, "NOW, IS THAT BECAUSE I SAW IT COME OFF
THE ROOF AND ANYTHING FROM THE ROOF FEELS SPECIAL?
MAYBE."
IS THAT COMPLETELY STUPID?
DEFINITELY.
( LAUGHTER ) ONE OF THE LEADERS IN THE FIELD
IS "LIVE WATER," FOUNDED BY TECH GURU AND GUY WHO'S ABOUT TO SING
A BOB MARLEY SONG TO YOUR GIRLFRIEND, MUKHANDE SINGH.
SINGH SAYS HIS WATER IS SO REAL, IT ACTUALLY EXPIRES.
"IF IT SITS AROUND TOO LONG, IT'LL TURN GREEN.
PEOPLE DON'T EVEN REALIZE THAT, BECAUSE ALL THEIR WATER'S DEAD,
SO THEY NEVER SEE IT TURN GREEN."
YOU HEARD HIM.
IF YOUR WATER AIN'T GREEN, YOU'RE THE ONE DOING IT WRONG.
( LAUGHTER ) AND THIS GUY KNOWS AUTHENTICITY.
THAT'S WHY HE CHANGED HIS NAME TO MUKHANDE SINGH FROM
CHRISTOPHER SANBORN.
WHICH MAKES SENSE, "I'M DRINKING LIVE WATER FROM MUKHANDE SINGH"
SOUNDS WAY BETTER THAN "SOME GUY NAMED CHRIS JUST SOLD ME A
BUNCH OF RUNOFF."
ONE OF THE REASONS MUKHANDE-CHRIS HERE IS SO DOWN
ON TAP WATER IS THAT IT CONTAINS DANGEROUSLY HELPFUL LEVELS OF
FLUORIDE.
HE SAYS, "CALL ME A CONSPIRACY THEORIST, BUT FLUORIDE A MIND-
CONTROL DRUG THAT HAS NO BENEFIT TO OUR DENTAL HEALTH."
NAMING WHAT YOU ARE DOESN'T MAKE YOU NOT THAT THING.
"CALL ME CRAZY, BUT MY DOG TOLD ME TO BURN DOWN THE LIBRARY!"
BUT LET'S HEAR ABOUT MUKHANDE'S JOURNEY STRAIGHT FROM THE
HORSE'S MUKHANDE.
>> THE FIRST TIME I DRANK FRESH, LINK SPRING WATER, A SURGE OF
ENERGY AND PEACEFULNESS ENTERED MY BEING.
>> Stephen: AND ABOUT THREE HOURS AFTER DRINKING UNFILTERED
WATER, YOU MIGHT EXPERIENCE A SURGE OF PEACEFULNESS EXITING
YOUR BEING.
STAY CLOSE.
( APPLAUSE ) YOU'RE GOING TO WANT TO STAY
CLOSE TO THE PEACE THRONE.
( LAUGHTER ) THAT WAS-- WAS THAT THERE IN
REHEARSAL?
I THINK I MIGHT HAVE CUT IT.
MUKHANDER USES A LOCATION CALLED OPAL SPRING FOR HIS WATER, AND
FOR GOOD REASON.
>> IT COMES FROM SUPER DEEP WHERE THERE'S NO CHANCE FROM
INDUSTRIAL-AGE CONTAMINATION.
>> Stephen: SUPER DEEP, OKAY?
THAT IS THE WELL-DOCUMENTED GEOLOGICAL STRATA BETWEEN "WAY
DEEP" AND "BRO, LIKE, SO DEEP."
THAT'S IT, THAT'S IT.
>> Jon: GOT LEVELS TO IT.
>> Stephen: LIKE DINOSAUR DEEP.
NOW, APPARENTLY-- AND YOU MAY NOT KNOW THIS-- THERE COULD BE A
DOWNSIDE TO DRINKING OUT OF PUDDLES.
ACCORDING TO SO-CALLED "HEALTH EXPERTS," UNFILTERED, UNTREATED
WATER, EVEN FROM THE CLEANEST STREAMS, MAY CONTAIN ANIMAL
FECES.
SO IT'S NOT JUST THIS GUY THAT'S FULL OF CRAP.
BUT DESPITE THE WARNING SIGNS THERE'S A LOT OF MONEY TO BE
MADE HERE, AND DADDY WANTS A SLICE OF THE WATER PIE.
YES, IT'S THICK ENOUGH TO SLICE.
THAT'S WHY I'M INTRODUCING MY NEW PRODUCT, "NOW WATER."
OF COURSE, IT'S NOT MINE.
I'M SELLING IT UNDER MY NEW IDENTITY: SOULCYCLE BIKRAM YOGA.
"NOW WATER" IS UNTREATED, UNFILTERED, AND IT COMES DIRECT
TO YOU FROM A RUSTY GUTTER OF MY ROOF.
MMM, LET'S SEE WHAT WE'VE GOT HERE.
OH, YEAH.
ALL RIGHT.
MMMM-MMM.
I'M GETTING PINE NEEDLE, NEIGHBOR'S TENNIS BALL, AND
JUST A HINT OF RACCOON SCAT.
I CAN REALLY FEEL IT SURGING.
TAP WATER IS DEAD, BUT THIS WATER'S ALIVE, BECAUSE I'M
PRETTY SURE I JUST SWALLOWED A CRICKET.
WE'LL BE RIGHT BACK WITH JON BON JOVI.