If you're creating video for your business,
in this video I'm gonna give you five different videos
you can create to get more business from YouTube.
Hi there, Davis Walsh here once again
from davidwalshOnline.com, your place
to grow your business using YouTube.
In this video I'm gonna give you
five different types of videos you can create
to get more customers and more clients
into your business.
But first, if this is your first time here,
make sure to click on the subscribe button
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So let's hop in and go through the five different types
of content you can create on YouTube
to get more customers and clients into your business.
So the first type is one like this which is how-to videos.
How-to is an expanding space on YouTube
and more and more people are coming to the platform
to find out how to answer the problems and questions
that they have.
So if your business has a solution to a problem
that people have, and every business should,
then you can create videos around solving that problem.
So as you can see on this channel I do how to YouTube.
So if anyone has a question on how to do anything
on YouTube, whether that is how to set it up,
how to delete channels, how to do anything on YouTube,
there will be a video for them right here.
So ask yourself what types of videos can you create
that start with how to?
The second type of videos you can create
for your business are interviews.
Now, this can be interviews with other experts
in your field.
They can be interviews with people in your company
on how you do stuff.
And it can also be interviews
with your customers and clients.
When working with my own clients on our YouTube strategy,
one of the content types that we do have
is interviews with existing customers and clients.
This is a great way to get people to see
what good you're doing with your customers and clients
and it also gives tips and tricks on how those people
have overcome problems that you may be having as well.
So we're doing a number of things
on a number of different levels here
with this type of video.
A, we're giving great content in overcoming problems
that people have, giving a solution to that.
And we're also showing people
that we have taught these people,
we have helped them in their business,
and that we can also do it for them as well.
The third type of video you can create
are behind-the-scenes videos.
Now, you can do this on a number of different ways.
You can show people behind the scenes
into your business which people love.
If you show them in your factory how you run your processes,
how that your products are made,
the quality and the standards that you have,
this will actually help people connect with your products
and your services a lot better
than if you are just an anonymous company
making stuff that they buy.
A great way we use this with our clients
is when they're doing consultations,
they record the consultation and, obviously,
there's behind-the-scenes with that,
that they're talking about a specific problem
with a specific client.
And, again, on multiple levels, you can see
that you're providing great content,
it's also behind the scenes so you're getting
that intimate view into what the person is doing.
And you're getting to see how they work their magic
with their clients and then also prove
that they can help you as well.
The fourth type of content you can create
is work in progress.
Now, we have a number of property development clients
so they can show the beginning of their project,
they can show while it's happening,
and stuff like that as well.
So they can show the problems that they are overcoming
as they come up with them during that particular project.
If you're a software company, you can show
how you're creating updates.
Again, this can be a bit behind the scenes.
It's also work in progress as well.
And you can also show your customers
as you're developing new products and services.
You can show them how you're coming up with them,
et cetera, et cetera.
If you're in the fitness space, you can show
how you're progressing through your fitness regime
and how you're getting fitter, faster, stronger,
all of those things so that you can inspire people
and motivate people to see your progress
as you're making it.
So there's a number of ways you can use
the work-in-progress type of content
for you and your business.
The fifth type of content you can create
for your business is before and after.
Now, we get to see many of these in the fitness space.
So we'll see at the beginning
that somebody was a bit unfit, they were a bit overweight,
they weren't looking their best.
Then eight weeks, 12 weeks, whatever time later,
they are fit, slim, fast, strong, younger looking,
et cetera, et cetera.
You can also do this in the property space
where you may have just a derelict old house,
you do it up, and boom,
there you have a fantastic building after.
So ask yourself what can you do that has a before
and an after that you can show
that can impress your customers and clients
to do business with you?
So there you go.
Those are the five different video types
you can create for your business.
You don't have to create all five at once
so pick one, run with that.
How-to is typically the fastest and easiest to run with.
Then you can look at maybe behind-the-scenes
or a work-in-progress, a before-and-after
and stuff like that.
Also interviews are very easy to do.
You ask a couple of questions
and the person you are interviewing does all the work.
So which one of these five appeals to you the most?
Let me know in ye olde comments area below.
I'd love to know why you liked that particular one
and also when you're going to use it.
And, as always, if you have a question about this
or anything else to do with YouTube,
especially for your business,
then stick that also in ye olde comments down there as well.
I'll go my best to get back to you
as quickly as I can.
Now, if you're not a subscriber,
make sure to hit ye olde subscribe button
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to help you grow your YouTube channel.
Thanks for watching.
I'll see you again very soon.
Bye for now.