- If you're committed to YouTube marketing
and if you wanna stand out from the rest,
you need to create your own branding.
YouTube branding gives you an edge over other creators
and it also legitimizes your viewership and your channel.
There are three core branding tips to note
if you wanna stand out in YouTube.
Each tip builds on top of each other
to shape your recognition and make people remember
who you are.
Branding also improves your YouTube video quality.
If you wanna learn more about crafting
the best YouTube videos,
you can also check out my YouTube Video Checklist
in the link below.
This can give you more information on what it takes
to make it big in the industry with videos.
Here are my three tips to create your YouTube branding.
Number one, basic branding principles.
When I ask you what business has the M
that looks like golden arches?
Or that white swoop check mark and just do it slogan?
I bet you immediately knew I was talking
about McDonald's and Nike.
Some of the most memorable branding.
That's what we wanna do with your brand
so that people immediately know who you are
and what you stand for, your messaging,
and why you are the authority in your industry.
Most businesses start by creating a logo for their brand.
This can be a single distinctive element
between you and other channels.
What your logo looks like depends on you entirely.
You can design one yourself, hire a professional,
or outsource with companies
like 99designs, Fiverr or Upwork.
There are other branding principles to consider as well.
Your logo should be included in your images
or as a watermark on your videos
or added to the header image.
Have a regular posting schedule.
This consistency is also a branding effort.
Include your publishing schedule in your header as well.
So for example, I post videos every Wednesday
and it says that in my YouTube cover photo.
Your thumbnails should have a consistent visual look.
Don't ever just use the options that YouTube gives you,
as they're not optimized for viewing
and most of the time they look kind of silly.
'Cause they're just three random choices
where maybe your mouth is hanging wide open
or you're looking away or blinking.
Number two, include video intros and outros.
Intro and outros are great for pushing users
to subscribe to your channel.
They also introduce other users to your videos
and shares a visual story of who you are and what you do.
It can also serve as a hub that links users
to your social media and your stores.
When you click on these elements,
users are brought into your world
and it makes them keep coming back to you.
Number three, YouTube catchphrases.
The majority of good TV shows have excellent catchphrases
and closing statements.
These keep your users interested and hooked.
Follow the same pattern as your favorite TV shows.
Here are some popular YouTube catchphrases.
- Hey guys, what up?
It's your girl Liza coming at two,
'cause it's my second channel.
- (speaking rapidly) Make sure you like and subscribe.
Tweet me @DavidDobrik
- Hey what's up you guys?
- Stay gorgeous. (lips smacking)
- Hello everybody.
Welcome back to my channel.
- I don't know.
- Tee-Hee!
(rapid popping)
Tee-Hee!
- Branding helps people recognize you.
There are thousands of channels out there on YouTube,
but few have mastered the art of branding.
If you wanna stand out from the crowd
and be remembered, you have to do the following.
Develop your own logo, colors, fonts,
apply basic branding principles and be consistent with them.
If McDonald's suddenly used a different font
for their M every time, it would get confusing,
or you might wonder if it was legitimate or not.
Use intros and outros to keep people watching,
and use catch-phrases in your branding
to make people remember you.
You can apply all these points across all your videos.
They're essentials in this very crowded YouTube world
where everyone can pick up a camera and start uploading,
but you can stand out by having specific branding
that catches the attention
and positions you as the authority in your niche.
Oh, here comes my catch-phrase!
Thanks for watching!
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(upbeat music)