>> Announcer: Live from Las Vegas, it's theCUBE
covering Magento Imagine 2019,
brought to you by Adobe.
>> Hey, welcome back to Las Vegas.
Lisa Martin with Jeff Frick.
We're coming to you live from Magento Imagine 2019.
Welcoming to theCUBE for the first time Gary Specter,
the VP of Commerce, Sales and Customer Success at Adobe.
Gary, welcome to theCUBE!
>> Thank you, I'm thrilled to be here.
>> So there's about 3,500 people here,
you guys have, from 60-plus countries.
>> Gary: That's right.
>> I think 100 sessions, 150 speakers.
People coming down from ceilings, up from the floor.
>> Gary: And we're streaming live.
>> First ever live stream, yes.
>> On the general set, first ever.
That's right.
Someone tweeted out that there are 35,000 people watching.
>> Marketing probably loved that
and then had a heart attack at the same time.
>> Yeah, I'm sure they did.
Not exactly accurate but I'll take what I can get.
>> Tell us about the event, the spirit of the event.
This is kind of, yesterday evening things kicked off.
What of some of the things you've hearing
from customers, partners, developers?
>> So, I think the thing that's really unique
about Imagine is that it does involve partners,
the community, developers,
along with Magento and our customers and our prospects.
And it makes it really different
because the developer community and our partners
are so passionate about Magento.
And I think everybody feels really good
about the marriage of Adobe and Magento.
You had technologies that were
very well aligned, not overlapping.
It enables us to extend the capabilities
of what we can do from both
the Adobe side or the Magento side.
I like to say that the color palette got a lot bigger,
and I think there's a lot of excitement
around that and what that means to all of these people,
developers, partners, the ecosystem, customers, prospects.
So the energy is really high.
I think obviously people are, what's next?
And what does this mean for Magento?
And I think it means investment,
I think it means a higher rate
of agility and an expansion of what we do.
Acceleration of our roadmap.
So I think people are very, very positive.
And this is my fourth Imagine, and it's really,
I've never felt the energy higher than at this Imagine.
So it's exciting for me.
>> Gary, one of the interesting ways that you talked about
community and everybody wants developer communities, right?
And you guys also have open source as a passion.
But you phrased it in a way I've never heard before,
is that you like going to sleep at night
knowing that there's a whole bunch of other CEOs
betting their business-- >> That's right.
>> On this platform.
>> Yeah.
>> And it's not just you guys, so it's a really different
way to think about open source.
We often think of the developers
and there's smart people outside
your four walls contributing code.
But it's not often couched in terms of the business terms.
>> No.
>> If there's are other people betting their business,
thinking about how are they gonna help grow your business
by building their business on top of Magento.
>> That's what drives the passion of the community.
These people realize that there's
a symbiotic relationship here.
If Magento successful, the ability for them
to be successful is very broad.
And if Magento's not successful, then you have to ask
yourselves did I make the right bet?
So a lot of our tech partners have build these great
solutions on top of Magento, and it's a partnership.
And you don't have that anywhere else,
and again, I sleep better at night, to your point.
I don't know where you got that quote,
but it's actually mine, it's phenomenal.
>> No, no, I think I got it
from your Argentina 2017 talk perhaps.
>> Actually, it's true.
I know that all of these tech partners,
these CEOs, they have my back.
I'd like them to know I have theirs.
And I don't think Adobe has any, there's no reason or rhyme
why that would ever change.
I think Adobe will enhance it.
And I think that's why there so much excitement here.
>> Well, and it's really a validation
and what we talked about before,
the prior segment, was now to bring the marketing tools,
and the AI and all the power that's in that big building
in San Jose, free the commerce transaction,
really, to your point, adds so much more
horse power to the total solution.
>> Like I said, color palette just got a lot bigger.
There's so many more things that we can do
and so many more colors we can use to create
these great experience for our brands and our customers,
that we could've done before but it was a lot of work,
but now we've got all of the makings of a platform
that will enable that and we're already pretty far along
in taking the Adobe experience cloud and making that work.
And I'm just really excited about the future
and what this offers for our customers and our brands.
>> We've heard a number of guests that talk about
just what you were referring to a minute ago,
and that was really this symbiosis of Adobe,
the power that Adobe brings,
the data that Adobe brings, along with Magento,
So a new Adobe commerce buy was just launched
a couple of months ago, at Adobe Summit
powered by Magento Commerce,
but you look at it as analytics, advertising, marketing,
commerce, fundamentals for managing
what is a changing and highly demand customer experience,
'cause we want more and more
things accessible from right here.
So some of the feedback from customers,
partners, developers since that announcement
and now going "Ahh, okay now I can actually touch and see
and play with this two symbiosis machines coming together."
>> Yeah, I think it's not a hard thing to get.
I think when the acquisition first happened,
there's a little let's wait and see
and make sure they get it right.
And I think what I feel today, or what people have
given to me today is the feedback that they're believers.
They know that we're gonna execute on this strategy,
and this strategy is gonna allow us to extend our
lead on our competitors, which in return,
allows these brands and these commerce players
to extend their lead on their competitors.
>> Let's talk about the small/medium
business folks for a minute.
When the announcement was made last year,
the intention, right after Imagine 2018 I believe,
for Adobe to acquire Magento,
and then right after they acquired Marketo,
there was some concern for is Adobe
gonna kind of shift what Magento has been doing,
so successfully for so long, away from focusing
on those smaller merchants to the enterprise folks.
Yesterday and today, we heard some great, exciting
announcements with what you guys are doing
with Amazon Sales Channel, with Google Shopping,
and it sounded like the small and medium business size folks
were going "Yes, this is what we need."
Talk to us a little bit about that.
>> I mean, you mentioned two, along with PWA
and some of the other things that we're doing.
While these can be leveraged in the enterprise,
they were built for the mid-market in the SMB space.
And there is no doubt that Adobe and Magento
both understand how important SMB and the mid-market is.
And in fact, we've seen acceleration in the SMB space
since the acquisition, from the Magento side of the house.
And Adobe is fully committed and knows that there's
market share there to be had.
And the application or the business problems that we solve
at the enterprise, are still applicable
for the mid-market and the SMB space.
They're handled in a little bit different of a manner,
but they have same aspirations.
And the solution's gonna be able,
when you look across everything
that you're gonna be able to do,
it plays for both markets.
And Adobe has an incredible opportunity to really drive
market share in this mid-market.
They don't have a big footprint there today.
Even if you capture just a small portion of it,
and its our plans to capture a large portion of it,
but even a small portion of it
is gonna make a big impact on Adobe.
So I think that we will see acceleration in the mid-market
and in the SMB space with what we're doing,
what we're developing together,
and the different types of products
that we can offer to those markets
that Adobe has in its broader portfolio.
>> And of course on the enterprise side,
what we don't see here that we saw at Adobe Summit
a couple weeks back are some of the really big integrators
who have huge practices built around
and on top of the Adobe tool set
that now you get to leverage.
I'm sure you're pretty excited about as running field.
There's, again, a whole nother group of people,
not necessarily CEOs, but managing partners,
who have bet their jobs, bet their livelihood,
bet their practices on this,
and now you getta take advantage of those resources as well.
>> Absolutely, and I think that
a lot of the large integrators and partners,
I think everybody's starting to understand
that commerce is very different now than it was
five or 10 years ago, right?
I call it bite small, chew fast.
And HP is a great example, where they started in some
of the smaller APAC countries and then went to Brazil,
and they're looking at the US last,
but they're taking it a step at a time.
One country, one country, one country.
And a lot of our big retailers or brands that wanna expand
globally are doing the same things, or companies that have
portfolios of brands, one at a time.
Bite small, chew fast.
Launch, be successful, launch, be successful.
And I think the SIs, including the large partners,
understand that and they're changing
the way that they look at businesses holistically.
So I think right time, right place.
>> Yeah, we had Gillian Campbell from HP
on right after her keynote this morning,
and it was an interesting kinda POC program.
And I said what was some of the market dynamics that
identified APAC as the right market to start in.
And part of that, I think, was that from a historical legacy
perspective of using Magento on the HP Inc. side.
But some of the things I found interesting to them was that
leveraging the data to understand
the cultural e-commerce differences
snd how different cultures interact with different
social media platforms or purchasing platforms differently,
and how important it is to really understand
those commerce patterns and start to drive conversions
from there there and then go success,
roll it out, rinse and repeat.
>> And she nailed it right?
I mean, buy online, pick up in store
versus having it delivered to your home,
if you live in the middle of India,
what's the reality of you getting that delivered in an hour?
And if you look at country like Russia,
which is very spread out, right,
so there's not a high density outside
of a lot of their major cities
and you have a lot of the same issues.
If you're gonna have it ship to your home,
how long is it gonna take?
It might be easier just to go pick it up in the store.
And I think it's different in every region.
And it's good to be able to have access to that data
to get a good read on what are the things our
customers want specifically to drive the
experience they need within that region.
>> Right, key for a company whether it's something
the size of an HP Inc. or not,
to be able to scale globally,
but also have that sort of local market adaptation
where you're able to react,
understand the preferences in your markets,
and deliver exactly what those consumers want.
So having a tool like Magento as the power to enable
that global scale regional adaptation, it's a driver.
>> And I think you start to add complexity when you look at
do they use their phone, do they use their computer?
Do they use social networks and buy buttons?
I have an interesting dynamic in my own house
where I've got a 13-year-old,
and the way that she would shop online
is different than the way that my wife would shop online,
which is very different from how I would shop online.
I browse and go to the store.
My wife uses her computer.
My daughter shops on Pinterest, or Instagram, or Facebook.
Very different journeys for the three of us,
and we could be buying the same thing,
and we're all gonna do it differently.
So it crosses generations as well.
>> So, Gary, it feels like kinda the dust has settled
post-Adobe acquisition where everybody
feels kinda comfortable,
and it's been a year and everything didn't go bananas.
So as you look forward now, after things have kinda settled,
what are some of your priorities over the next year,
If we sit down a year from now, what are you working on?
>> I can tell you that for me, the biggest priority for me
is to make sure that the mid-market
and the SMB flywheel is effective,
the way that we go to market,
the way that we target that segment.
And it's not that I'm not interested in the enterprise.
I'm extremely interested in the enterprise.
But we have a lot of people
that are working on the enterprise.
And Adobe doesn't have deep
domain expertise around the mid-market.
But with Marketo and Magento, you now do.
So for me personally, I wanna make sure that
that flywheel is well-run, it's well-oiled,
it's set up for success, that operationally,
the things that we do to drive market share
in that segment run as effectively
as the rest of Adobe on the enterprise side.
It's a new sales motion for Adobe.
But the good news is I think Adobe understands that.
We understand that as a company,
and I think over the next year, for me,
that's where my focus is gonna be.
>> So if we keep looking out to the next year,
this is your fourth Magento Imagine.
>> It is.
>> Is there gonna be a Magento Imagine 2020?
>> So I will tell you that there will be an Imagine 2020,
and I will share details around that Wednesday.
I've been asked to help close Imagine out,
and when I do, I will be thrilled to announce
our plans for Imagine 2020.
>> So can folks watch that on the livestream tomorrow,
Wednesday, that 15th?
>> They can.
>> Are you gonna be coming up from the floor, the ceiling?
>> I think I'm probably just gonna dance on out.
I have been invigorated, I love being here.
Imagine is the one opportunity every year where I come out
of this thing just feeling really good
about the opportunities that we had ahead of us.
And by Wednesday, although tired,
I'm usually really happy to be going back
and getting in the field with my teams
and just driving opportunity.
And I think we had an amazing one.
>> Well, we'll be all watching.
Is it imagine.magento.com to watch the livestream ?
Or magento.imagine.com.
go to to the Magento.com site,
Wednesday tomorrow in the afternoon,
you're gonna be able to hear more
about what's to come next year.
Gary, thank you so much for giving us time today.
>> Thanks for having me, enjoy it.
>> Our pleasure.
>> It's great to meet you all.
>> Excellent
>> Thank you.
>> For Jeff Frick, I'm Lisa Martin.
Tou're watching theCUBE live
from Magento Imagine 2019 from Vegas.
Thanks for watching.
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