(chill hip hop music) - Listen,
if there's anything that marketers love, it's stats,
and email.
Put it together,
(chimes tinkling) you got a done deal baby,
you know what I'm saying?
You got a regular degular Tuesday, for a marketer.
That's right, email statistics.
But, what do those numbers really mean
when it comes to your own email marketing?
Well, in this video, we're gonna take a look
at some of the most exciting stats about email marketing,
and how you can apply them to your campaigns.
If you're not already using email marketing,
we can help you get started right now,
by downloading our free Beginner's Guide to Email Marketing
and check out all of our email marketing videos
to become an open rate master.
Links to both are in the description.
And, don't forget to subscribe to this channel
and hit that notification bell.
What's up? It's Jamal from HubSpot.
And I've got stat number one for you.
The global email marketing market was valued
at $7.5 billion in 2020,
and is projected to increase to $17.9 billion by 2027.
That growth is expected,
in spite of the increased competition
from other marketing channels, ranging from search
and social media, to chat bots
and apps,
and the evidence supports this claim.
According to HubSpot's own research,
78% of marketers have seen an increase
in email engagement over the last 12 months.
And that level of engagement has led to an ROI
on email marketing of 44:1.
It's clear that email isn't going anywhere,
even as privacy changes like iOS 15
force the industry to innovate.
In fact, that's all the more reason
to make sure that your email game stays strong.
Let's look at some ways you can do that.
The first, (clicking tongue) is segmentation.
Marketers have found a 760% increase
in email revenue from segmented campaigns.
So it's clearly something you should be doing.
So, what is segmentation?
It's the process of separating your customers into groups
based on certain traits
and factors they share.
For example, if you own a bicycle store,
you could segment your audience by kids or adults,
then send each segment an email
that emphasizes bikes designed for their age.
You can also segment your emails by demographics
like gender, income, or preferred language,
or by behavior, like past purchase history,
or lifecycle stage of the sales process.
The more accurately you can segment your emails,
the most responsive your audience will be.
(orchestral music) So, send me the emails
for under 30, black male Star Wars enthusiasts
with a history of purchasing books about amateur magic.
That is the subject line I will definitely open.
(chill hip hop music) Speaking of subject lines,
writing an effective one is a major factor
in how well an email performs.
That's because 64% of email users make a decision
to open emails based on subject lines.
So, what makes a good subject line?
Well, the recommended length
for subject lines is 40 characters,
that's because it ensures
that the subject line is readable on all smartphones.
So, it makes sense that emails with 6 to 10 words
in their subject lines have the highest open rate
at 21%, while 21 to 25 word subject lines,
which are way longer, only have a 9% open rate.
Emails with personal subject lines,
usually the name of the recipient, are 26% more likely
to be opened.
Including a sense of urgency
and exclusivity in subject lines
gives emails a 22% higher open rate.
And here's my favorite, using emojis
in a subject line increases the effectiveness by 70%,
but, businesses should only use one emoji at a time.
Here's one last unexpected subject line stat.
Using the word "newsletter"
in a subject line decreases their chances
of being opened by 18.7%.
So just don't do that, I guess.
Sometimes the success of an email has little do
with the subject
and more to do with the occasion that you send it.
(party horn blowing) Birthdays are a great time
to send emails, which is a little baffling to me
because you would think if it's a birthday,
maybe they'd be doing like birthday stuff
and not like, email stuff, but I'm just a harbinger
of the statistics,
and that's what the stats say.
So it would turn out
that birthday emails generate 342% higher revenue
per email than other promotional emails.
Madness. Black Friday is another big day for email.
Last year, over 165 million emails were sent
on Black Friday, which was directly responsible
for 537,000 orders placed.
But sometimes an occasion isn't something you need
to find on a calendar.
The day when someone joins your email list
is a big occasion.
Why else would welcome emails have a 91.43% open rate?
This gobsmackingly jaw-dropping open rate means
that the welcome email might be the most impactful email
you can even send to a customer.
So really spend some time thinking about
what sort of content makes it special
for your new subscriber.
The fact is, any kind of triggered email performs well.
Whether it's based on pages viewed, a chat bot interaction
or response to previous email campaigns,
triggered emails have a 70.5% higher open rate
than regular emails,
and with that in mind, HubSpot CRM offers email automation
within Workflow so that you can easily
set up triggered events.
Check out the link in the description below,
if you want more information.
The next step beyond email automation is email AI.
In fact, email is one of the most promising use cases
for how artificial intelligence
could revolutionize marketing in the coming years.
For example, 66% of marketers believe
artificial intelligence is a way
to optimize email send times.
So, even though we know that the most popular time to send
emails is 10:00 AM on a Tuesday,
the best time could totally be different
for your business, or even for your individual subscribers.
You can be sure that the moment AI is powerful enough
to make these sorts of decisions,
HubSpot will include it as part
of our email marketing tools.
In the meantime, you can learn a whole lot more
about email marketing today
by taking the free online
Email Marketing Certification Course from HubSpot Academy.
Just click the link in the description
and we'll take you right to it.
And, if you just like reading more email stats,
we have almost 50 of them that you can read
on the HubSpot blog.
Now, if you don't mind,
I'm going to be keeping it a regular degular,
you know what I'm saying?
And checking out my birthday inbox.
I've told everyone that it's my birthday today.
I can't wait to open those emails.
I'll see you next time.
Words. It's all they are.
Just silly, silly words.
Silly silly words.
Words, words, words.