will microsoft take notion in the next year and why will it do that let's dive into what
the biggest threat for notion is in the next year and how they can stop that innovation so before we
dive in today's video we released an application called bento you can check it out in the link in
description we also launched on the product hunt and we're in the top five so do check out both
of those below so as you can imagine um notion has been pretty fundamental in the last couple
years changing the knowledge base experience for teams out there and don't get me wrong it's done
an amazing job of innovating the space towards something that actually is a coherent way to
manage yourself as a team not just your knowledge but also even your projects and databases and
things that you would expect to be trapped in silos across loads of teams and it's amassed a
huge audience now not just personal users but teams globally are using this as their experience
and many of the other experiences like evernote like microsoft have actually been sleeping on
this market for a long time when they could have had a pretty decent piece of the pie now
the main reason i think notion is going to come under threat is primarily because of
microsoft's technology that they're working on at the moment now they're going to release something
fairly soon called microsoft loop now we've heard it be called through different names it used to
be called fluid framework but now it's called loop and it's going to become a standalone application
and microsoft naturally have seen this as a big market and they've been sleeping on it for a
long long time now so loop is their opportunity to become a potential threat to notion in the market
and i actually think the technology itself could potentially overtake notion primarily because
the way that it's set up and the way that you can use it bypasses and leapfrogs the way the existing
people are using notion let me explain microsoft loop whilst it will come out with a standalone
application works inside of existing microsoft apps like microsoft teams a good example is for
example you could be chatting with somebody at work and in real time within teams without leaving
it you could be collaborating in real time on a document that lives outside of microsoft teams
now of course many people know you know google docs you could be working on that together
but you don't actually have to leave teams you can do it within the chat window so there's so much
potential and that's why these loop components are threatening to notions experience because
there are a lot of teams out there who have a microsoft account
that don't necessarily use its full capabilities but they could just switch this loop ability on
and bypass their abilities with using notion and as you can imagine when a team tends to
like to have a comprehensive set of tools without having to switch across them
they want to be able to do that because it's naturally a lot easier to be able to do that
so there is a lot of merit in loop components and when loop released their fully fledged application
which they are set to do in summer not sure like on a fixed date but as you can imagine
that's going to change the market once again so i think that this move by microsoft loop are almost
leapfrogging notion in a sense although notion has done really well in the last couple of months
they've introduced themselves with sync databases which is a really great feature and i see a lot of
team collaboration ability it's almost like loot components to some extent because you don't have
to do that sort of leg work that you would for example copying a google calendar into your notion
that be able to populate itself so those databases are a lot more powerful for teams however even
though i do love those better databases and some of the other stuff they've been doing i'm not sure
it's enough for them to really take on microsoft loop head to head i think as barefaced products if
they had microsoft loot versus notion notion would win however because of loop components it takes
them that step further than that edge further for many people looking to integrate and keep
their systems simple in large teams i definitely don't think loop will threaten notions personal
market but as you can imagine the majority of large money is made through team experiences so
that's why notion want to go after this market and have adapted a lot of their marketing
and presentation towards going towards teams so as you can imagine a side note google workspace is
trying to do the same thing i think they're trying to come after the microsoft loot market they're
making things a lot easier to be able to do inside of one experience so i think being able to be able
to use stuff more in google docs i think that's going to become a lot more common in the next
couple of months but notion do have a threat with microsoft loop when we come to this summer
and i do think genuinely that teams might look at this as a solution to being able to integrate it
over the top because whilst i do love notion i do think it's a great thing to support third-party
applications and not big ones i think that a lot of teams will see the value in not having to move
applications so folks hopefully i would love your opinion in the comments below do you think
microsoft loot poses a big threat to notion in the next year it'd be amazing to hear your thoughts
if you want to check out bento i'll include links in the description and naturally you can use it
and the methodology we've created to do less in your workday anyway folks hope you have a great
day and uh i'm looking forward to doing more of these videos so if you did like this feel
free to comment below about what other topics you'd like me to cover anyway folks cheerio
you