>> I would die.
That was Rihanna behind the
scenes.
It's something trending.
Chances are paper mag editor
drew Elliott has something to do
with it.
>> Guys, this man is in the
know.
He knows it all.
He gave us the catch phrase
breaking the internet.
We have you to thank for that
right there.
>> How do you create that term?
>> It's just something the
internet -- every day something
breaks the internet.
>> That picture of Kim
Kardashian, this is the first
time knowing about paper
magazine and give me the behind
the scenes of everything that
went into this.
>> The behind the scenes?
>> I want a butt pillow and
behind the scenes.
>> If you shoot Kim Kardashian
and you know she has this bottle
of champagne and it's exploding
into a glass that's positioned
on her butt, that's going to
break the internet.
>> Who thought of that?
You're sitting in a conference
room somewhere and --
>> It was on the side of the
street.
Me and one of our editors were
standing together.
If we shoot Kim Kardashian like
this, this will break the
internet.
He said let's call it that.
>> Did everything go well that
day?
That's a hard shot to get.
>> Amazing.
She's a pro.
It was a quick in and out, and
it was done and I sat on the
pictures for three months and I
was like, I cannot wait for this
to come out.
>> It's the gift that keeps on
it continues.
>> Now it's like a Halloween
it's crazy.
A lot of people are talking
about this week the Beyonce
could you be, would you be
likely fired?
>> Well, I was fired.
I was fired several times, but
green China has made this
amazing -- it's basically bander
snatch meets the beyhive.
Choose your own adventure and
will you get fired along the
way.
And I think every step of the
way I was fired.
It seems no one knew that you
would take her swimming before
she went on stage.
>> Look at the grass, though.
Nobody has passed.
>> Does it ask you like, would
you bring Beyonce here or --
>> Would you bring Beyonce this
for breakfast.
Tell her to do this.
So you choose your own adventure
and usually you're fired.
>> 98% of people are fired?
>> Chrissy Teigen wrote about,
my assistant was fired on step
one.
I've been fired three times.
>> That's very funny.
>> What about J. Lo in the new
video.
She's about to turn 50.
>> 5-0.
>> She breaks the internet
daily.
>> Daily.
And people are already
celebrating her birthday and
it's a month away.
>> Totally.
>> They've already gotten
>> For those abs, you get it
>> But she gave us the biggest
gift of the internet.
I don't know if you know this
but she created Google images
when she won the green Versace.
>> Is that right?
>> It's true.
She's given us the best gift of
the internet ever.
>> What about Marseille martin
at the B.E.T. Awards?
We love this girl, too.
>> It wasn't a surprise to any
of us she won young stars --
but she seemed surprised.
And this is an amazing -- it's a
re-creation of, you know, a
famous moment on blackish.
So, you know, you get that --
>> So cute.
Oh, my gosh.
>> And lizzo.
>> Everybody here --
>> Working with a flute is a
combination for a standing
ovation from Rihanna.
So this is taken over the
internet.
People are very, very excited
about this.
>> Anything she does is just
fun.
Okay.
Coming up on this weekend,
what's next to break the
internet.
You predict things.
>> There are a couple of things.
We saw Miley Cyrus, Ariana
grande and del ray all tweeting
the same teaser.
We think there's going to be
maybe a video music drop.
They've all referenced Charlie's
angels.
We don't know what's going to
happen there.
And then tonight, there is a
launch of a Louis Vuitton
exhibition of all their
collaborations.
I'm excited about it.
It's going to be a star-studded
event on rodeo.
>> What Virgil is doing with
Louis Vuitton, I'm so down.
>> I've only had fakes.
One time -- what are those?
>> Come on!
>> Are those Louis?
>> I've only had a fooey, but a
girl can dream.
>> Come back any time.
You are the man.