Hey everyone.
It's great to see you again.
I have a question for you.
Are you on Twitter?
Are you active on Twitter?
For those of you who are in career transition or maybe looking for another job, following
companies on Twitter can be a great advantage for you.
And in today's video I'm going to show you exactly how you can do this painlessly, effortlessly
and effectively.
Stay tuned.
I'm going to use my Twitter account to show you how you
can follow companies that are maybe on your target list.
The bottom line is this, that is companies love to be loved and one of the best ways
to show your love is by following the company.
Also retweeting some of what they're tweeting out there and maybe even making some
comments, plus it's a great opportunity to see what kind of internal jobs that may be
opening up with the company.
I'll show you that as well.
But for right now, what I want to do is, we're going to follow a couple of
companies.
The first company I'm going to add is Intuit.
I live here in Silicon Valley.
I have a lot of companies that I can choose from, but I'm just going to choose a couple
here.
Do a search for this, and I don't want to add Intuit QuickBooks.
I think that's a subdivision of Intuit.
But I'm going to add Intuit itself, because here's the makers of TurboTax QuickBooks,
and Power and Prosperity Around The World.
I'm going to go ahead and click on this and you see that I'm actually following them already.
It's because I forgot to unfollow them earlier for this video.
But the next one I'm going to do is, let's go with LinkedIn.
Hit there... and here they are right here and I am following
them as well.
I'm going to add one more one that I know I'm not following.
How about Proofpoint?
I don't think I'm following them.
Here it is right here.
I can click on that and I'll do a follow.
Okay, I now have three companies that I'm following.
Intuit, LinkedIn and Proofpoint.
I want to go and click on the home button.
Here's my home feed.
And the point that I want to bring to your attention is that, I have so much going on
that if any of these three companies post something, I'm likely not going to see it.
Agreed?
What I need to do is I need to organize this for at least, so I can see what's
happening with these companies that I'm following.
I can do that by using something called, Lists.
Let me show you how Lists work.
Over here, the icon of myself, I'm going to click on this one, my little profile.
You notice the second option here is Lists.
I'm going to click on Lists.
And right now I have three lists.
I have influencers, I have friends, I have coaches.
Which means that if I want to just see what my coaches are communicating out there, what
they're tweeting.
I click on this and then I see just this groups of who I personally added.
There are tweets going on.
It makes it a lot easier for me to follow these individuals.
I'm never going to miss one of their tweets.
What I want to do is the same thing with the companies that we're following.
I'm going to go back here, click on my profile, click on Lists.
And I'm going to say, create a new List, right down here in the bottom, right?
I'm going to call this one, LinkedIn.
Now, I could easily call this just simply, companies that I follow, but I'm going to
go with LinkedIn.
I can click on that, and I can add people, I can do a search.
I know the add symbol, LinkedIn right here.
There they are.
I'm going to click on that, and I've just added them to the List.
Close that out.
And now if I go back into this, just take a look at the List.
And here we have LinkedIn, and if I click on that, it's just the LinkedIn tweets that
are coming up.
Let's add a couple of more.
Let's go back and click on my profile, click on Lists, and created a new list.
This time I'm going to put in Intuit.
Next, I'm going to add them.
Guys you're following me, right?
Oops.
Here it is and, hit done.
Now, if we take a look, there's all of the posts that are for Intuit and I'm going to
add a third one.
And, oops.
New list, and I'm going to put in Proofpoint.
Here we do this.
Here they are.
Click on that, hit done.
And they are the Proofpoint post-hits.
I can ignore it.
I can be at the home button here, or if I want to see what's going on with one of the
lists, I can go ahead click over here, click on Lists, and select any one of these lists.
Let me show you even in an easier way, an easier way to do this.
There's a great application out there, it's called Hootsuite, and it's completely free.
Let me show you, I already have an account with it.
It's very easy, if you've never heard of it before, again, it doesn't cost
anything.
It's very easy to set up.
And once you set it up, you log in and it uses your Twitter account to log into.
I'm not going to go through how to set up Hootsuite because seriously, it's all of about
maybe four steps.
It's really easy.
But then what you can do, you see all of these things here.
These are the streams that I have.
Remember you saw Coaches, as one of the Lists.
You saw Friends, as one of the Lists.
I had Influencers, as one of the Lists, but I can add other streams.
Look here.
Right over here, this box.
If I click on this.
These are all the streams that I have that I can add.
Most of these I've already added.
But then look over here.
Here's the list.
And when I click on that and I say, this is the profile that I want to take a look at.
Look, see, it's already picked up the Proofpoint, the Intuit and the LinkedIn.
The ones that we just created just a couple of seconds ago.
We have those lists out there, but maybe what we want to do is follow those lists.
I'm going to say at a stream right here, and I'm going to go to Lists and I'm
going to put this, and I'm going to say I just want to see what's happening with LinkedIn.
I'm going to go ahead and go down here and add stream and say, add a stream.
And look, here's LinkedIn right here.
I'm not really interested in what my tweets are.
You already know what my tweets are, so I'm going to delete that stream.
By deleting the stream, I'm not deleting the activity out there, I'm just deleting the
stream.
I can easily add it back.
But what I want to do is I want to add a different stream.
I can click on, add stream, go back to Lists.
And this time I'm going to add...
Let's add Proofpoint.
Then, I'll click down here.
I seldom go into Twitter anymore to manage my Twitter account.
I do all my managing directly through Hootsuite.
Again, it's a free account, but it looks like, you see this is what I've scheduled.
One of the things I like about Hootsuite, is you can schedule your tweets, you can buffer
up.
For the free version, you can buffer up to 30 tweets.
You can also add additional social networks as well.
Right now I only have Twitter, because that's what I'm buffering for.
But if I wanted to add my Facebook page, I could add that as well.
I can buffer tweets for my Facebook page.
I can buffer tweets... not tweets for Facebook.
It's posts for Facebook, and it's post for Instagram.
I can buffer, YouTube.
I could do a lot of different things with Hootsuite.
But for right now, I want you to see how you can use this to be able to follow companies
out there, and what's happening with them, as well as being able to retweet what they're
posting, or even comment on what they're posting.
By the way, to retweet something or to comment on something, it's extremely
easy.
Let's take a look at something we can pull out.
How about right here?
The LinkedIn one.
Work like you're on vacation, and every day will feel like the first day of summer.
Apply to this Hawaiian based job on LinkedIn today.
This is one of the cool things about also following companies on Twitter.
Is that you'll get a chance to many times see up to the moment current openings that
you may not see on the various job boards out there.
Because a lot of times, I mean look at this, this was six hours ago.
I could reply to this.
I could say something funny.
I could say hire me on that or, and it just sits in there.
Or if I wanted to retweet it, I could click on this little dropdown arrow right here.
I could actually just retweet the exact quote.
I like to select edit, because that gives me the ability to also put something on there
as well.
Let's say, "This looks like a fun job."
I'm going to select the profile that I want to send that from.
That's also important because it's going to show the individuals out there that I am actually
being active on their platform.
Hootsuite is really a great resource, and I encourage you to do it because it just
makes it so much simpler than just trying to do all this through Twitter itself.
You can see a lot of what's going on there without having to open and close a lot of
different windows.
Twitter and Hootsuite, these are great resources to leverage if you're in career
transition, or you're looking for a new job.
I'll definitely leave the link below for Hootsuite.
Thanks for stopping by.
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I do upload new career tips and strategies every Tuesday.
Thanks for stopping by, and I look forward to seeing you in the next video.