Today I want to give you guys a very simple,
yet effective idea for how you can monetize your Google+
Hangouts On Air.
That is coming up.
Hey guys.
My name is Tim Schmoyer.
And it's Wednesday, which means it's time to give you guys
some YouTube tips, tricks, ideas, suggestions, advice,
all that kind of stuff.
And today, let's talk about Google+ Hangouts On Air.
My most recent one-- right here, as you
can go click and go check it out-- I
did an interview with Patrick Hanlon
the author of Primal Branding.
And together, him and I talked about the seven factors
that he's found in businesses that really give people
a favorable, positive feeling about your brand
or your company.
And we took those seven factors and converted them
into YouTube language and how we can build audiences here,
and converting viewers from just passive viewers
into a raving fan base and to subscribers.
I did something different in this Hangout
that I haven't done in any Hangout before.
And that is, I actually stopped for ad breaks.
Now you may ask, Tim, how do you stop
for ad breaks in a Hangout?
There's no way to insert ads into your Google+ Hangout
on Air.
And you are kind of right, but not totally.
So if you have a YouTube channel that
has been invited to YouTube's second tier of partnership--
and that would mean that you have video rentals enabled,
or you can insert, in this case, midroll ads into your content--
well then you can do this.
Because as we talked about in last week's news video,
midroll ads have a 97 completion rate,
which is like the highest, most effective, most best performing
video ad unit on the web.
So I thought, why not take advantage of those?
And when I'm doing longer form content on my channel,
especially like Google+ Hangouts and Air,
how about I just pause at scheduled times and say,
those of you guys who are watching a recording of this,
you're going to see an ad right now.
But hold tight.
I'll be back right after this.
I stop for like a second or two just to give me some space
to later go back and insert a midroll
at that point in the video.
And then I just keep going with the interview or the discussion
as normal.
For those of you guys who are watching this recorded,
we are going to jump to one last ad break right now.
So we'll be back right after this.
All right, let's talk about the leader.
So the people who are watching live
don't actually see the ad, which might be confusing for them
at first, which is why I say, "For those of you who
are watching this recording later,"
it kind of sets the context so everyone kind of knows
which group they're in.
Then later, I go back and check the time code
of when I made those breaks.
And then I go into my monetization settings
for that video on YouTube, click the Midroll
Ad to enable that, and then just type in the time code separated
by commas of when I went midroll ads to display in that video.
Now, a couple guidelines for this-- one,
is that your video has to be a minimum of 13 minutes long.
You can not insert a midroll ad on anything shorter than that.
And two, your midroll ads have to be
at least seven minutes apart.
So you can't put them like every two minutes, or three minutes.
Now I have also found that they don't
seem to work too well towards the beginning of the video,
because often you will have like the pre-roll ad showing
at that point.
And so I've usually started mine at around 25-30 minutes
in when I'll take the first ad break.
And then I'll go to another 10-15 minutes
and take a second ad break.
So typically for me, for a one hour Hangout,
I will have the pre-roll ad at the beginning,
and then two midroll ads towards the latter part of the Hangout.
Now another thing you should know
is that YouTube also won't show ads back to back unless there's
been a certain amount of time that
has elapsed between the last time they saw the ad,
and when they are coming to the midroll ad of your video.
So for example, if they started watching your video,
they saw the pre-roll ad, and then
let's say this scrub ahead in the video--
they scrub up to like the 30 minute mark, which
happens to be where your first midroll ad is--
that midroll ad won't actually display there.
YouTube will just skip it.
It will just keep watching right through because they just
saw the pre-roll ad.
So that makes sense, even though you miss out
on a couple pennies there.
But the user experience, I know we would all agree,
is far more better and more positive that way.
It's also worth noting that if you
are using YouTube's official Live Streaming service-- not
Hangouts on Air, but YouTube live-- there
you can actually insert ads during the live broadcast--
very easily, actually-- right into the live broadcast
while people are watching live.
And then those ads also do stay embedded
at that point in the video, even in the recording when
it's available later.
So this whole thing is actually built into that
here on Hangouts and Air.
You've just kind of got to hack it a little bit.
If you host regular Google+ Hangouts On Air
on your channel, I would love to hear if this is something you
would implement or not.
And if so, why?
And if not, why not?
Leave your comments below.
Share that with me.
The rest of you guys, always go check out
what the rest of the people down there are saying.
Because there are a lot of really smart people
here on the Video Creators channel.
And they always share really good, helpful stuff.
I learn from you guys all the time.
So thank you for all your interaction,
your comments down there.
And if this is your first time here,
I'd love to have you subscribe.
Every Tuesday, we take a look at online video news and talk
about the implications it has for us as creators.
On Wednesdays, we give you guys some YouTube tips and ideas
and advice just like this.
And then tomorrow, on Thursdays, we
do some YouTube Q&A where I answer the questions
that you guys have about the content you're creating,
the audiences you're developing, the channels you're building,
because I really believe that a lot of you guys
have messages that could really change the world
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So thank you for letting me be a part of helping you guys grow
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And I will see guys again tomorrow.
Bye.