what's up guys today i'm gonna be doing
my december 2021 passive income report
i'm gonna be sharing how much money i
made from amazon fba amazon merch amazon
kdp
my non-amazon merch print on demand
sales which i call drop shipped print on
demand and
my google adsense income from being on
youtube and running a popular website so
i'm going to share with you basically
you know in the best time of year for
being an e-commerce seller uh how much
money i was able to make and it's all
pretty passive yes i had to put in work
to get this far but
it's not like i'm actively managing this
stuff on a day-to-day basis so i want to
give you an insight into what you can
expect should you choose to go down this
path all right let's get started
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let's get it started with amazon fba so
this is not my print on demand sales by
the way um even though i have sold fba
print on demand products in december in
the past it's not something i took
advantage of this year but anybody
wondering how to do that i know gear
bubble
um one of their factories is trained to
handle that so i've done it with coffee
mugs i've done it with shot glasses in
the past i also was very successful
doing it in december but realized
outside of december it's a lot harder to
sell fba
it's not really on you know i mean when
i say fba print on demand i'm talking
about
actually paying for them ahead of time
so it's not on demand uh but you know
what i mean is like coffee mugs shot
glasses etcetera stuff that i sell as
print on demand products uh throughout
the year
um that i prepaid for and sold as fba
in december all right fba so this is not
print on demand this is just fba
products that um you know i researched
launched
etc that whole thing
731 sales bringing in 16 186 dollars in
revenue profit
4207
gross margin 26 percent
and uh 21 2021 profit to date 68 538
um i'd like to see this number higher
basically i was fighting with inventory
restrictions all year
for my fba business so wasn't really
able to keep products in stock all the
time and definitely wasn't able to
launch new ones and people that aren't
selling fba
think of this and by the way not
everybody faces this issue this problem
but a lot of people do
um like for instance like if you're not
really
optimizing your inventory in amazon uh
they'll dock you for not keeping it in
stock and because it's not in stock
they'll lower your what inventory you
can send in and then you can't send in
the inventory ahead of time to keep it
in stock so it's like a
you know a loophole that never ends
basically
um where they're gonna keep docking you
and then you can't send it in because
you didn't send it in they dock you et
cetera but um you can get out of the
spiral um i finally have been seeing my
inventory scores improve back to you
know closer to where they used to be and
then also getting more inventory space
available and i am going to need to
launch a new fba product in
basically now
um i just checked and i finally sold out
of my
uh big brand of products the biggest
brand of products that i have i guess i
have two
big-ish brands of products but one of
them i really scaled back
and uh the other one was doing really
well was thriving it's honestly just an
extension of the first product i ever
launched on amazon
and that was from back in like late 2016
early 2017
and unfortunately i had to cut that
brand loose because of the threat of
litigation from a company that uh was
the number one retailer off of amazon
that jumped on amazon and next thing you
know they're sending threats to the you
know sellers ranking ahead of them in
search results not that i did anything
wrong they just didn't like my trademark
which is a legal trademark they didn't
like that and then they also um
threatened with like a patent thing that
i don't think would have held up in
court but doesn't really matter because
for me to fight them in court i'd i
talked to a lawyer basically was paying
a lawyer all year to help me with this
stuff would have cost me more than what
i made in 2021 was his projection so um
more than than this number 68 000. so uh
kind of an easy choice for me to kind of
let that go
again they're the biggest brand off of
amazon they've been around for decades
i've been around since you know almost
five years
uh going on five years early 2017's when
i made my first sale and we're in early
2022. so yeah five years actually
man time flies
um anyways guys here you go scrolling
down we can see my ad spend in december
i will note that um
you know that that product that i was
referencing that brand
uh they don't see an increase in sales
due to the holidays they're just kind of
an evergreen that sells year-round to
businesses
so i you know that's kind of my
that's my preferred approach to passive
income in general i just love the
consistent year-round sales not that i
don't like trending products as well
as far as ad spend though given that
those products were pretty much out of
stock i had one sku left that i was just
like dropped the price 20
from where it normally is and was
running a coupon so i probably dropped
it you know 20 not 25 like 22 maybe um
so i wasn't making a lot of money on
them
but that being said you know it didn't
have to like crank up ads and ads won't
run if your product's not in stock so i
didn't have a lot of ad spend this month
um i did run if you guys missed that
video where i
was working with an amazon agency and
they helped boost the organic rank for
another one of my products different
brand uh from the eighth organic spot to
the number two organic spot if you guys
missed it i can link to it right here in
the youtube cards
um but yeah i mean they were doing that
with off amazon traffic and i probably
spent 600 maybe
running ads to accomplish that so of
course there's always ad spend to
generate
eyeballs and bring external traffic to
amazon so while my on amazon ad spend
which is my preference because hey
people on amazon typically are ready to
spend money
it was about 80 dollars
that's not very high at all for fba
of course i need to launch new skus so
it all makes sense
my off amazon ad spend probably brought
that up to like 500 679 ish
and my acos my advertising cost of sale
was under 10 so
um definitely you know well optimized
ads not leave not spending or
overspending on ads of course if i
launch a new product my acos is going to
go up quite a bit while i try to drive
initial traffic and get those initial
sales for a new product on amazon
all right amazon merch i did 3098
sales in december
sixty three thousand eight hundred
thirty four dollars in revenue i spent
two thousand nine hundred nineteen
dollars on ads uh that number should
have been probably like
three hundred four hundred dollars lower
but i realized a little late you know
when i say a little late i mean like
probably like two or three days late
that uh
basically as soon as the listing started
saying arrives after christmas
my ad spend was spiking big time uh and
bringing you know down my statistics
that were pretty well optimized
throughout the month and kind of made
them look a little bit worse now granted
i mean twenty nine hundred dollars in
ads still generated nine thousand eight
hundred five dollars in royalties
uh but it would have been nice to see
you know a five figure ten thousand
dollar month
9 800 though i'm not mad at that at all
average royalty four dollars 11 cents
per sale
and on the year in 2021 54 065 dollars
in profit from merch by amazon
if we look at a split by marketplace usa
market brought in uh ten thousand six
hundred thirty dollars um that's where
the majority well pretty much all the ad
spend took place you'd have to subtract
the 2919
uh uk 828 pound sterling germany 286
euro france 103 euro italy 233 euro
spain 162 euro
and japan one or 10 117
yen
all right and if you guys want to check
out the blog post here on my website
i'll put a link to it in the description
but you can kind of
check out um all the in-depth data that
i publish here you can see my best
seller in december only did 40 sales so
again as usual i didn't have like any
one bestseller that just ran away and
made me most of the money it was all
pretty well dispersed
noticed that that was a hoodie though
and it made 420 in royalties off the one
design nice
uh again you can see i spent 2 919
on ads this generated 929 orders
and 17
406 dollars
in revenue my acos on those sales was
16.77 so pretty healthy a cost as well
uh best seller was
um 80 standard t-shirt seven percent
hoodies
three percent premium shirt two percent
pop socket two percent pillow and
everything else one percent after that
uh top fit type 55 male 26 female most
popular color 51 black um something kind
of broke there and pretty much with the
um colors but seven percent navy blue
five percent royal blue i'm guessing
that was like heather gray they're
probably like
seven
probably seven percent
um
and my upload progress thus far i'm at
160 4 678 designs published of my 200
000. if i ever actually fill up 200 000
upload slots i need like to have a
parade in my name or something because i
don't even know if that's possible even
with the upload automation it's proving
to be quite difficult
and my product potential 1.7 million out
of 13.2
and 13.2 is if you do the 200 000 times
64 i believe for checking every product
and marketplace which is i don't think
that's possible that's gonna be crazy
because if you don't make a sale in 365
days amazon automatically pulls your
product down so a lot of times like i'm
getting products that haven't sold
pulled down even though i'm re-uploading
a bunch about 150
six or seven i think uniques each day
and then i upload them to all products
and marketplaces
and i'll probably do some videos kind of
like reflecting on 2021 lessons learned
a big one that i can talk about is like
my experience with
uploading to all the products and
marketplaces and just kind of like
evaluating what kind of potential i
think it holds with regards to you know
phone cases
throw pillows
tote bags etc you know and then also the
other markets you know how did they
compare to the us market sales
of course you know i'm uploading english
designs to the international market so
it makes sense that i'm not making as
many sales in the non-native uh
english-speaking countries
all right drop shipped print on demand
these are my print on demand sales not
including amazon merch i did 577 sales
bring in 2 860 of profit 2021 profit to
date 32
210 dollars
all right so my sales broken down by
platform amazon.com 319.
and this number actually fell off pretty
significantly relative to november um
that's because you know i want to keep
my account safe especially because i
sell fba products through the same
account so i go in and i extend my
handling time to 14 days
when i start seeing sales
or fulfillment slowing down of course
it depends on like who's fulfilling your
products it depends on what product type
you're selling because i noticed that
like t-shirts were getting fulfilled
slower than hats hats were being
fulfilled super quick coffee mugs
through gear bubble not even through
printful um started to slow down and
then gear bubble t-shirts which i sold a
bunch through ebay um kind of got my
ebay account in trouble you know i'm
still on ebay but
i don't know they
like i was getting t-shirts fulfilled in
like two weeks you know and that's not
good unhappy customers on ebay but
anyways
amazon.com 319 sales amazon.com uk 2
sales ebay 31 etsy zero red bubble 125
spreadshirt 29 society6 one teespring
zero zazzle 71 so zazzle came through 71
products sold
um here you can see like from printful
my statistics breakdown so this doesn't
include anything that's not printful in
these numbers or these graphs i guess
there's not even a number on the side to
reference
those you know spikes represent sales
over that day
amazon.com.uk i keep my account open
even though it's not a professional
account so i'm not posting new new
products there
ebay
um you can see here like how much do i
do so 398 dollars profit from ebay
1843 through amazon redbubble 368
dollars
zazzle 164 dollars not bad at all
spreadshirt 67 amazon.com uk um 18
profit
society6 4.42 profit ultimately earning
me a silver seven percent discount
to my printful fulfillments uh in the
month of january so that's always nice
whenever printful fulfills something for
me in january i'm gonna pay seven
percent less
all right amazon kdp
i did 283 sales bringing in
474.54 of profit
average royalty dollar 68 cents per sale
2021 profit to date from kdp 1822
um yeah you know kdp i wish i had more
time to just like spend on kdp i hate
making excuses i say this month over
month over month over month i will
eventually get back into kdp um take it
a little bit more seriously but for now
um you know definitely i'm willing to
settle for you know 1800 that i wouldn't
have had from kdp and that's especially
like when i say that i had to work to
build up these passive income streams
this one really was uh pretty darn
passive because i didn't have that much
time to dedicate to expanding my kdp
business this year sometimes something
has to give guys you guys know i'm
pretty busy but uh again i hate making
excuses i feel like there's always a
better way so i will continue to work
towards figuring out what that is
um you can see a breakdown of my kdp
profits by marketplace i guess in order
most profitable to least profitable
united states first uk second canada
third germany fourth france fifth italy
six
spain seven australia eight all right
google ads wrapping it up here uh total
earnings 38 well three thousand eight
hundred six dollars ten cents youtube
brought in three thousand six hundred
ninety five dollars of that uh website
that i run
basically google ads brought in 110
and you know
like for a link on the home page of this
website for a year they pay me 250 bucks
for an article posted they pay me 75
bucks so i mean i make a lot more money
than this but uh this is this is the
google ad side uh page views half a
million ad impressions
513 000 profit to date 58
746 dollars 27 cents so here you can see
my chart breaking down the adsense
revenue big spike on december 31st
and depending on what types of ads it
serves which are going to be
relevant to the person looking you know
sometimes those numbers get pumped up
like i've had a 100 day before because
i'm guessing it was probably like
insurance companies following somebody
to my website and they're just filling
the ad
inventory on my site
for somebody trying to buy insurance
google analytics massive spike almost 40
000 users on december 31st that's
awesome uh youtube revenue you can see
here main channel 3 523
of estimated revenue in december
uh my second channel my investing
channel 172 dollars of profit um
hopefully i'll have some time to scale
that up this year as well
uh 2300 subscribers gained thank you
guys for doing that and uh live look at
my well not live screenshotted live look
at my subscribers from socialblade88
5500 so guys thank you for being a part
of a big year in 2021 stay subscribed so
that you know when i do some 2021 year
in reviews uh from like redbubble for
instance or you know whatever you guys
want let me know in the description we
can do an in-depth breakdown of merch by
amazon
kdp even make sure you subscribe so you
catch those videos but back to the
income report so
uh amazon fba brought in four thousand
two hundred seven dollars of profit
amazon merch nine thousand eight hundred
five dollars a profit drop ship print on
demand two thousand eight hundred sixty
dollars a profit amazon kdp 474 dollars
of profit
and finally google adds three thousand
eight hundred six dollars of profit for
a grand total on the month of december
of twenty one thousand one hundred fifty
three dollars and fifty nine cents of
profit
and guys i want to challenge you to put
your money to work everybody that's
already started if you've been along the
journey with me starting your passive
income businesses how about 2022
putting the money to work you know what
i mean like buy assets that appreciate
in value relative to the us dollar the
us dollar is getting slammed pretty much
all the fiat currencies around the world
are getting slammed if you're holding
them if you are strongly invested in us
dollars you're losing money at a you
know rapid pace uh you may log into your
bank account and see the same static
number but what you can buy with that
number is going down so i challenge you
2022
learn about
and don't watch tv
but learn about how the actual financial
system works i've been you know really
taking this seriously since uh early
2020 so i got about two years under my
belt and you know what do i know i don't
want to say i know nothing but there's
so much more for me to learn however
a couple things i'm quite confident in
is that if you hold assets that
appreciate
you will be better off than if you're
invested in us dollars which again guys
like you know
inflation's it's here to stay no matter
what anybody tells you it is here to
stay don't watch tv just go to the
grocery store go to the gas station and
let me know what you see all right so
buy assets that appreciate value um the
the biggest earner for me in 2021 was
actually just holding bitcoin yes
bitcoin i'm a huge proponent of bitcoin
i put out a video in 2020 right before
the run-up telling you guys why i
thought it was a good investment i still
think it's a good investment and i will
link in the description to a playlist on
my second channel my investing channel
of how i am
earning
crypto from the crypto that i already
hold so i'm getting paid basically
for owning crypto i'm getting more
crypto for that and getting the asset
value appreciation uh over time just for
not doing anything so to me it's a
no-brainer especially as like interest
rates are negative around the world
negative yielding
at least real interest rates are alright
guys thank you so much for watching
please like and subscribe if you made it
this far
and i'll see you guys tomorrow at the
next video
[Music]
you