if i asked you what is the 100 thumbnail approach or what is list storming would you know what i'm
talking about now if you haven't got a clue do not worry because most designers have never heard
of these things or they don't make use of them everything you'll learn in today's video will help
you to come up with more ideas and generate better concepts for your design briefs and i even have
some free software to show you so let's get right into it let's start off with list storming now
this is a proven method for generating ideas and concepts much like everything in today's video now
it's common knowledge that everybody is different and some methods will work better for certain
people and maybe your mind is set up perfectly for list storming to do list storming all you do
is grab a pen and a notepad or just some paper and then you sit somewhere quiet with no distractions
take a few moments to breathe and to relax so your thoughts are really really clear
so when you're ready start off with the main keyword and you might be asking yourself what
is the keyword well let's take an example of a logo design project at this point in the project
you should have already done the research and you should understand everything about the client and
also the target market and so we can take the example of designing a logo for a fashion label
i would put their name at the very top of the paper and then i would quickly write down words
below the title in quick succession whatever comes to your mind you will scribble down
on that paper until you reach the bottom of the paper so you could start off with a fashion label
at the top the name and then you can write down shoes style elegance and so on this approach
allows you to quickly bring many many words feelings ideas or physical objects that can
be linked to the brand or the keyword in a short space of time and you can do this as many times
as you want on the one keyword and you should keep the lists because they can be used later
to create concepts by pairing up different words together and generating further ideas
so that was lift storming let's move on to the next proven technique that will
generate more ideas and better concepts this second one is called the 100 thumbnail approach
now again i do suggest doing this after the research phases have been conducted in your
projects research is king to any design outcome so with this approach you simply draw or print
out 100 small rectangle line boxes so maybe 10 on each page as an example and then you proceed to
rapidly fill out each box with an idea a thought or a potential concept you just sketch down and
draw ideas inside these boxes now this approach is slightly different to the first example because
this one is based around visual ideas as opposed to the written language and like i said our brains
work differently and so some of us might find visual ideas more appealing than the written word
anyway with the 100 thumbnail approach you obviously have a lot of junk or useless outcomes
but there are going to be gems within the rough and so some of these boxes will contain
great ideas that you can pursue and develop much like the first example the idea here is to quickly
draw out thoughts from your mind onto paper often without much conscious thought at all you really
will be surprised what's hiding away in that brain of yours so the third example today is my personal
favorites and that is mind mapping this is much like the first example of list storming but it's
less rushed and it's more methodical you start with an essence word which is a
word that clearly relates to something specific and represents an emotion or a physical aspect
of whatever it is you have in mind so again let's use a fashion label as an example here
using free software such as this you can create other aspects related to that original
word or even words linked to new words and so on eventually you have pulled out many ideas
and many aspects to your original word and from there you can combine things to generate concepts
now this can of course be done on paper but i personally find this software really neat to use
i'm going to link some things down below related to today's video and you can check them out to
create new concepts and more and more ideas and if you want to learn something else about graphic
design do click a video on screen and until next time guys do make sure to design your future today
peace