Do you struggle to find the right keywords, create clickable titles, thumbnails, and can't
decide what video you should make next so you can get more views and subscribers? In this video,
you'll discover the top four TubeBuddy tools I use to find the best keywords to rank for,
quickly optimize your titles and descriptions, split test my thumbnails, and quickly identify
the content my audience is craving.
How to find the best keywords to rank for? This video currently ranks number two in YouTube Search
for the keyword phrase, "YouTube chapters not working". It also ranks number one in Google
search out of 290 million results and shows a large thumbnail at the top of the page.
How did I find this keyword phrase to get top rankings in YouTube search and Google search?
I use the Keyword Explorer tool from TubeBuddy to uncover what people are searching for on YouTube
so I can rank higher in the YouTube search results. I'll place a link to
TubeBuddy in the description below this video. After you've installed the TubeBuddy Chrome
extension, you'll see a TubeBuddy icon at the top of your page. Click on the TubeBuddy icon,
select Keyword Explorer, enter your main keyword in the search box. I'm going to
enter YouTube chapters. Immediately, Keyword Explorer will show you the YouTube suggestions
from the YouTube search bar. YouTube chapter's not working, YouTube chapters tutorial, et cetera. I'm
going to select YouTube chapters not working. I get a very good score, which means there's a
little bit of competition, but this keyword is searched so often, it's worth targeting.
You want to get a very good or excellent score to make sure that your keyword is worth targeting.
Search volume is good, competition is good, optimization strength is good, and number
of videos in search results is 6.78 million. Keyword Explorer also gives me other suggestions
such as YouTube tap is not working 2021, not working Reddit, YouTube chapters not working.
I can also check the Google results if I click on Google. I get the same related searches,
YouTube chapters not working 2021, 2020 Reddit not working. If I click on results,
then I can see which videos are currently ranking for that particular keyword phrase. As you can
see, my video, YouTube Chapters: Timestamps Not Working (How To Fix) currently ranks number two
in YouTube search. This is out of 6.78 million total search results. If I hover over action, then
I can copy this keyword phrase to the clipboard to save for later. I can add it to my YouTube tags, I
can add it to a topic planner, and I can optimize it in SEO Studio, which I'll talk about later.
How to optimize your title description and tags using SEO Studio? To use the SEO Studio tool,
click on the TubeBuddy icon under extension tools. Click on SEO Studio. It says, "Build the perfect
searchable title description tags for your video." I'm going to enter YouTube chapters
not working. My TubeBuddy SEO score is currently 62%. I want to get it close to 100% as possible.
Here, it says, "How to improve your score, include your target keyword in the title."
I've already got it in the title. I can also add, "How to fix." It says, "Include your target
keyword in the first 200 characters of the description." It's best to add a paragraph to
the top of your description that includes your main keyword phrase that you put in the title.
I added a paragraph. In this video, you'll learn where video chapters or timestamps
appear on YouTube and Google search, why your video chapters are not working or not showing,
and how to fix them. You can see now, I've got a TubeBuddy SEO score of 95%. I've now correctly
optimized my title and description for my video. The SEO Studio tool automatically adds suggested
tags for my video. I've got a TubeBuddy SEO score of 95%, but I want to increase it to 100%.
It says, "Include partial matches of your target keyword, and include more relevant
tags." If I click on add to tag limit, then I get a 100% TubeBuddy SEO score. Click next.
This shows the thumbnails for the videos that are currently ranking at the top of YouTube search.
I've got my video at the top. Then I've got this one which is currently ranking number one,
and then as you can see, I've got my video that ranks number two, and then the others below.
If I want to create a clickable thumbnail that stands out from all my competitors' thumbnails,
I would use bright colors on high contrast images, include a close-up of my human face, ensure that
text is large enough to read on any device, particularly the mobile devices, use fonts,
colors, shapes that are consistent with my brand. As you can see on this thumbnail, I've included
my face, and I've included a text and an arrow so it stands out from all the other thumbnails.
Later on, I'll show you how to split test two different thumbnails so you can see which
thumbnail gets the most clicks. The fourth step is to apply it to the video. I'm just
going to click next, then I click save draft. It says, "Optimization saved successfully.
Launch SEO Studio from a video edit page or uploads to apply to a video." When I upload
my video, I can save a ton of time because I've already optimized the title, description, and tags
using the SEO Studio tool of TubeBuddy. Discover which thumbnails drive the most
clicks and views to your videos. The TubeBuddy split testing feature allows you to split-test
two different thumbnails to see which one gets the most views and clicks. You'll need
to upgrade the legend version of TubeBuddy to access this feature. Use the promo code
HERMANSBUDDY to get 20% off. I'll place a link to TubeBuddy in the description below this video.
Click the TubeBuddy icon, click create A/B test now. Here's an A/B test where
the original click-through rate was 82.5% higher than the variation. When your test is complete,
TubeBuddy will show you this page. It says, "Based on the total number of impressions and clicks,
we are 96.12% sure that your original will perform better than the variation. This is considered
statistically significant." I would choose my original thumbnail over the variation thumbnail.
To create a thumbnail test, click on create A/B test. Select the thumbnail. I'm going to
select this one. It says, "What type of A/B test would you like to run?" You can split
thumbnails or you can split titles. I'm going to do the thumbnail CTR test. Click select.
You can select the number of days, like 14 days, or you can select run until click-through
rate is statistically significant. If I choose this one, I can click select,
click continue. Now you got to upload a test thumbnail. Click choose file. I'm
going to select this one. Click open. Click start test. It says, "Your initial results
will be ready on Friday, October 29th, 2021." Now you've set up your thumbnail split testing
feature on TubeBuddy. Quickly identify what content your audience is craving for. If you use
the Click Magnet tool from TubeBuddy, it will help you expand your audience and drive more meaningful
views by turning your videos into click magnets. Click the TubeBuddy icon at the top of the page,
click launch, click magnet now, click get started. Now you'll see power rankings, opportunities,
element inspector, and advanced analytics. Click on power rankings. This shows your top-performing
videos and all your traffic sources. If you want to grow your channel faster,
make videos similar to your top-ranking videos. As you can see, the top-ranking videos have a
high click-through rate, high watch time, and a higher number of clicks. I'd make another video
similar to the top-ranking videos. I can also change my traffic source from all
to YouTube search, suggested videos, and browse features. If I select the browse features traffic
source, it shows me the top videos for that traffic source. If I want to get more of my
videos into suggested videos, I can look at the top-performing videos for suggested videos.
Now we're going to look at opportunities. Click opportunities. CTR opportunities are videos
that are performing well with total watch time, impressions, average view duration,
et cetera, with a low CTR and have the biggest potential for gain. These are proven winners but
not enough people are clicking to watch the videos. Focus on improving your titles and
thumbnails to get the highest opportunity scores. To do this, I could split test my thumbnails as I
showed you the split testing feature previously. I could also split test different titles.
The element inspector and click magnet helps you discover which elements of your video packaging
are actually driving clicks. Click on element inspector. Under faces, you can compare face
versus no face, emotions of your face, and sizes of your face. On the face no face, the faces get
a higher click-through rate than no faces. If I click on emotions, I can see that surprised
has the highest click-through rate, calm has the next highest click-through rate,
happy has the third highest click-through rate. If I click on sizes, mixed-size faces get the
highest click-through rate, so you can add two faces to your thumbnail. Close-up of a face gets
the next highest click-through rate, and long-shot gets the next highest click-through rate,
medium shots have lowest click-through rate. On the text, I can choose text versus no text. Text
gets a higher click-through rate than no text. I can also choose words and titles. As you can see,
I've got different click-through rates here, depending on the words that are used in the title.
The advanced analytics tool of click magnet enables you to view and export a variety
of advanced metrics and video data. Click on advanced analytics. I can choose a time frame,
traffic source, and minimum number of impressions. At the top here, I've got clicks, views,
average duration, watch time per impression, click-through rate, and power rank. On the time
frame, I can choose 24 hours, 48 hours, 7 days, or 30 days. Traffic source, I can choose search,
suggested, browse, or playlists. Under minimum impressions, I can choose 1 to 100,00 impressions.
The top-ranking video has a high click-through rate and a high average duration. If I click on
watch time per impression, I get the video with the highest watch time per impression. If I click
on average duration, then I get the video with the highest average duration. If I click on views,
then I get the video with the highest number of views. If I click on clicks,
I get the video with the highest number of clicks. This tool helps you to quickly identify the
advanced metrics for your top videos, so you can make similar videos to these to grow your channel.
If you use these top four TubeBuddy tools, you'll be able to get more views and subscribers and grow
your channel fast. Another important question is, how can you identify your target audience
so you can create the right content for them? Watch the video on the screen right now
to learn who viewed your YouTube videos so you can create the right content for them.