They're trying to put the internet back in the box, I'm trying to make d-rock the most famous
I turn it into a fucking verb and now
You've got your perspective
One thing to think about on that is how I think about micro and macro, right
So to me what I love is like I hate the middle right? I'd rather I'd rather sell a
$9 nine cent soda, right just like that's what the Internet's actually doing to our society
Do not be in the middle being the super duper premium or be in the like high but right
so that's how I think about leadership like what I like about this media play and what I do is
It's super macro, like all my employees at scale could know quite about about me
I can bring a lot of value like there's unlimited content
19 meaningful pieces of content a day, you know you could and I'm unbelievably back to the luxury
I have of being an entrepreneur super transparent but then like today I had like 16 one-on-one meetings already
Like and to me it's like don't do the middle like make content at scale internally like at scale
Like the struggles you went through that
I mean, you know and it's always Association whether it's like what happens when you start a family as an executive like, you know
I based on knowing enough about big companies
I would be absurd about year two and three because that is the decision point for seven years or two points
and that's the vulnerability you don't get those returns if they don't stay for seven years and
Then micro like for you to like I couldn't
Couldn't push senior players that matter more on one on one or one on seven random breakfast drinks
dinners it just matters and at this level at this size of a company that you're so damn busy the
opportunity to go have drinks with four gals that look like you that are near to is almost never and
So like, you know, I mean a lot of the screw knee I take from my own senior executives is doing that kind of work
But I just don't think they understand the grave at the what I call gray value
So a lot of money Millennials nowadays and everybody running around the world or using Instagram
So what do you think are the best attributes of it?
And what are some of the words the best attributes are that? It's where the attention is and the media product on it is
disproportionally inexpensive, so that's to me
I'm just very simple. It's it's is the is the attention properly priced overpriced or under prices?
so for me as a marketer and a businessman the best part about it is it's
disproportionately under priced like
Uncomfortably like I'm looking at my taxes to figure out how I can spend more money on Instagram ads for anything
I care about whether that's selling sneakers or wine or getting my content seen
What's worse about it is
It's so popular. It becomes the mirror of
human shortcomings
Social media hasn't changed us. It's exposed to us
So everybody wants to blame social media social media
Didn't make you the PR agent of yourself. You've always been
You just used to do that at work or at the coffee shop or at the PTA meeting?
So I don't think there's a worse, you know, other than what I know people think is the worst part about it
But it has nothing to do with Instagram. It has to do with 70 years of prosperity
That's what's happening in America like we're able to worry about dumb shit
Hi hello
Yeah
How are you guys good?
We're hoping to like smart build a career oriented labor model
Have you thought about building their brands even though that creates a vulnerability for you? Oh
We've thought a lot about that, can I give you a huge piece of advice? Yeah, you should disproportionally try to make them famous
So we talk a lot about how there are movies first. You should
Disproportionally try to make them famous the number one mistakes that all these companies are making right now
In exercise and everything else is they're scared to let them build their brands because then they have leverage and then they leave
The number of course, not and more importantly if you're known for building brands. They'll all come to you
You'll have a pipeline greater than the people that leave
Like you should almost literally build an internal agency of personal brands for these people. It will become a
singular point of leverage for you and your industry
I really really can't stress it enough
The second you with 59 goddamn Instagram followers
But with press cuz you've launched show post 3, this is Karen. Here's her story
We love her every other industry professional looks at them be like my place. We'll never do that
Yeah, and listen a bunch will leave a do it personally I'm just telling you that's firm not as much in the net result
It's the number one mistake that
Every single professional service provider kind of like companies making right out there trying to put the internet back in the box
I'm trying to make the rock the most because I turn it into a fucking and now